Chapter 300: Lobbying
Lu Heng said with a smile: "Mr. Ye, you don't have to worry too much, the rice is eaten one bite at a time, you must know this truth better than me." In another year or two, it won't be too long, isn't next year the Beijing Olympics, when the whole country is excited, the speed of economic development will definitely increase greatly. At that time, if you take advantage of the situation to go to the Yunnan-Guizhou region for development and development, the effect will definitely be much better than now. ”
Lu Heng's comfort was a bit far-fetched, but the effect was still very good, and Ye Qinghua only nodded and interpreted it to himself.
"Yes, it wasn't very difficult to develop Chongqing Market before. Chongqing City is a mountain with high mountains and steep roads, so it has the name of a mountain city. It is not a little more difficult to build a car here than in other places, but with the rapid development of the economy, the people's living standards are getting higher and higher. For automobiles, a means of transportation, the demand is also increasing, and naturally, it has become a matter of course for Chery's current pattern. After the third Chery first-class agent was found, the Chery pattern in Chongqing City was completely stable. Presumably, in the future, Guizhou and Yunnan will be like this!"
After talking with Ye Qinghua for a while, about the layout of Chery Automobile in the southwest region, the topic returned to today's topic.
Ye Qinghua shook the cigarette ash, shook his head and said to Lu Heng: "Mr. Lu, I won't hide it from you, the manufacturer has designated Qingfa Chery to hold the International Auto Show alone, and they seem to have too little experience in Hengcheng Chery." There are not enough people to support such a large-scale exhibition, and if you are really sent, it is very likely that we will mess up our Chery signboard. ”
Lu Heng had already responded to this and explained: "Mr. Ye, maybe you have been busy with the affairs of the Yunnan-Guizhou region recently, and you don't know much about the development of our Hengcheng, I think it is necessary for me to tell you." ”
Ye Qinghua looked at Lu Heng in surprise, "Oh, could it be that Hengcheng has developed beyond my expectations recently?"
Lu Heng said confidently: "Roughly it should still be in your expectation, but Hengcheng is indeed developing very quickly." Let's talk about staffing as you said earlier. Hengcheng now has a seven-person sales department, which will be expanded to ten in the next two weeks. Then the marketing department has been formed and can cope with the Flange International Motor Show in June. In the past two days, I have been urging my managers to set up a channel department to expand the secondary channels in 11 districts and counties. Other departments are also developing step by step, so the manpower can fully cope with the requirements of large-scale auto shows. ”
Ye Qinghua's face changed slightly, if what Lu Heng said was true, then this was really a bit beyond his expectations.
When Hengcheng was first established, there were only five people in the most important sales department and sales managers. Now there are seven people, and it will soon become a team of ten. This kind of sales team is not small, and even a little more can independently host a large auto show.
The channel department was expected by Ye Qinghua, because when Lu Heng strongly requested the division of the second-level area before, he had expected it.
However, the formation of the marketing department was very unexpected by Ye Qinghua, according to what he thought, Hengcheng 4S store built by the grass platform team, rarely thought of forming a marketing department. However, Lu Heng told him that it had been formed.
looked at Ye Qinghua, who was shocked. Lu Heng smiled in his heart, what he said was the real status quo of Hengcheng, without any water. Cash Sales Department, five sales consultants. A sales manager, and a sales office who took office yesterday, exactly seven people. Next, I will go to Chongqing University of Technology to recruit three interns, and there will be ten people in total.
After a month of running-in in May. It can fully cope with the Flange International Auto Show.
In the final analysis, Ye Qinghua forgot Lu Heng's ability, and it was Lu Heng's suggestion to Su Lun that Lu Heng gave to him when Guangyuan's various departments were formed. The most basic 4S store configuration, Lu Heng knows better than anyone else. How can the marketing department, which seems to be unimportant, but actually affects the development of the company, not be formed.
Ye Qinghua said with some hesitation: "You can barely do it in the hands of people, but in terms of exhibition experience, those novices are probably much worse!"
Lu Heng replied: "Speaking of experience, I think Hengcheng is enough to satisfy the manufacturer." If Mr. Ye has a heart, you can inquire, the current sales manager of Hengcheng is named Zhao Gen, who used to be the general manager of Mazda's 4S store and has rich experience in large-scale auto shows. The team he leads will definitely not be weak enough to panic in the face of the huge flow of people at the auto show. Moreover, in order to make up for this lack of experience, Hengcheng is actively carrying out large-scale activities to enrich the capabilities of employees. The opening ceremony, the New Year's group buying party, and the small car show co-organized with the Ford 4S store in the flange district fully participated in the sales consultants of Hengcheng. ”
Ye Qinghua was puzzled, "Holding a small car show with the Ford 4S store?"
"Yes, it's OSA, the show ended not long ago, and our staff lived up to expectations, only two days of the auto show directly traded 10 cars, followed by 5 units, the ability can be seen. ”
Ye Qinghua sneered: "I don't know about this, Huang An didn't tell me." ”
"A little thing, how could Manager Huang trouble you. Lu Heng explained to Huang An by the way, so as not to let Ye Qinghua vent his anger with Huang An.
Seeing that Ye Qinghua was still a little uneasy, Lu Heng continued: "If Mr. Ye is still not at ease about this, I think you can go to Hengcheng to observe it on the spot." It's May soon, and the seven-day May Day is also a peak sales season, and the flow of people has greatly increased, which can well reflect the professionalism of our sales staff. At that time, Mr. Ye, it is not too late for you to make a decision. ”
When Lu Heng said this, it was obvious that he had great trust in the ability of his employees. Ye Qinghua believes that he should be impressed if he goes to see it, so there is no need to do this suspicious act again.
From the bottom of his heart, Ye Qinghua actually hopes that Hengcheng will participate in this event.
Without him, Hengcheng was supported by himself, just like Qingfa.
However, unlike Qingfa, after a few years, Qingfa has become more and more mature, and in many ways, he no longer relies on himself, and even sometimes he will go against the yin. This is not about his personal relationship with the boss of Qingfa Chery, but about the division of interests between the manufacturer and the company.
Therefore, Ye Qinghua wanted to make Hengcheng Chery develop and grow, and he could suppress Qingfa Chery from a certain angle.
When a situation arises later, it will be easy to deal with it. If Qingfa is disobedient and does something that damages the manufacturer, it is very simple, you are foolish, then let Hengcheng get more benefits, and see if you are still obedient.
This method is actually very simple, it is the so-called checks and balances, to avoid one dominance.
In Ye Qinghua's mind, Hengcheng alone is not enough, he needs a third agent to appear, and the three kingdoms will stand together to form a stable triangular relationship.
But when the third agent did not appear, Hengcheng must ensure stable development and not be too suppressed by Qingfa.
However, in this auto show, Qingfa Chery's appeal to the manufacturer is a sole organ, if he really forcibly let Hengcheng intervene, it is likely to cause contradictions!
Ye Qinghua rubbed his forehead, which had become a headache due to busyness, and said helplessly: "Okay, even if these things you said are up to standard, but what about the money?
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