This kind of large-scale international auto show has high requirements for booths, and the scale of the venue required by Chery, a big brother in its own brand, is not inferior to that of joint venture brands and imported cars.

Even, for the sake of image, to increase the customer's purchase trust, the manufacturer will also ask the participating dealers to strive for as many large booths as possible. A large booth means more money.

Moreover, the cleanliness of the venue, the lighting, and the money spent are not a few.

Finally, international auto shows like this usually last for a minimum of seven days, and some can last up to 10 or 14 days.

In the past seven days, you have to praise the team, ask the model to walk the catwalk, and the large LED combination screen, this whole process has gone through a full seven times.

These expenses are definitely not calculated in two clicks, but if you look at the leopard, let's just say that the cost of a qualified host who can drive the atmosphere of the audience is often around 20,000 or 30,000. Then the cost of the entire praise team can be seen.

It is impossible to host this kind of auto show without more than 100,000 or 200,000 yuan, and if an auto show does not run well, it is a question whether it can make a profit of more than 100,000 yuan, let alone grab enough profits to satisfy the dealers.

Don't look at the various auto shows held in full swing in later generations, almost every dealer can participate, and it is impossible to put it now. Because the future and the current automobile market environment are completely one and the same.

The first two years were a seller's market, with dealers dominating and customers at a disadvantage. Up to now, the two sides are basically equal, customers have customer needs, and dealers have the means of dealers. In the next two years, the automobile market is contending, various new models are rising, and independent brands are developing wildly. Diversification of products and diversification of customer choices. At that time, it was a buyer's market, the dealer was in a weak position, and it was more that the customer chose a certain car, rather than what car you have and what car he buys.

In that situation, the car brand manufacturers will intervene and give dealers subsidies, rebates, preferential policies, etc., to scrape the flesh from themselves and feed the dealers, so that the dealers can sell the car better. Expand the market share for this brand.

Therefore, when the time comes, this level of auto show, such as the venue rental fee, is basically paid for by the manufacturer. Where will it be like now, dealers come up like cats smell fishy. I'd rather pay for it yourself than participate in this kind of event.

Lu Heng shook his head and expelled these things from his mind, now is not the time for manufacturers to rush to the door to deliver discounts, everything has to be fought for by themselves.

"Mr. Ye. Your manufacturers must have calculated the cost of this kind of auto show, and you have a rough number in your mind, how much money is needed for this fund, and let me consider it when you say it. ”

In Ye Qinghua's imagination. For example, a young and ambitious person like Lu Heng, no matter how calm he is, he will become proud and complacent because of the various advantages listed in front of him. When you encounter the financial problems you raise, you will definitely be full of words. Yes, hundreds of thousands for people who have already made millions. It's not that it can't be taken out.

But there is a question of profitability involved, you took out a mere 100,000 yuan and participated in the auto show. earned 100,000 yuan, compared to the manpower, material resources and time paid, there is no doubt that it is a loss.

It's better not to participate.

And only by taking out a small amount of 100,000 yuan, but getting a profit of hundreds of thousands, this kind of payment is proportional to the return.

Lu Heng didn't agree, but said that he was talking about the number of considerations, obviously, Lu Heng was not the kind of person who was blindly impulsive in order to fight for a breath.

Ye Qinghua took a deep breath and said: "Last year, an international auto show was held, and the price offered by Qingfa Chery was about 250,000 yuan. Taking into account the factors of inflation and rising prices, the fees will definitely increase a little this year. Moreover, in terms of manufacturers, the scale of the site is larger, so the basic cost is more than 300,000 yuan. ”

"Mr. Lu, are you sure you want to participate in this auto show?" Ye Qinghua asked, explaining casually, "300,000 is not a small number, if you want to earn it back, count the wages of the employees for seven days, and the profit target in your heart." If you don't have a profit of 500,000, then you are basically a loss!"

Lu Heng was silent, lowered his head and began to think about the situation after the auto show, as Ye Qinghua said, in the seven days of the international auto show, they must have come with the idea of making money, and no one wants to lose money and go back. Even if you don't lose or earn, it's a loss, because time is lost. Spending these hours inside the store can totally generate better profits.

After a while, Lu Heng suddenly chuckled, laughing with a feeling of enlightenment, and Ye Qinghua, who was sitting opposite, was also slightly stunned.

Under Ye Qinghua's gaze, Lu Heng extinguished the cigarette butt and said easily: "Mr. Ye forgot something. ”

"What's the matter?" Ye Qinghua wondered.

Lu Heng said with a smile: "I Hengcheng does not want to host the Chery booth of the Flange International Auto Show alone, but wants to 'fight side by side' with Qingfa Chery and cooperate to complete this auto show." Therefore, all kinds of expenses should be halved, the required funds should be about 150,000, and the expected profit should not be 500,000, but 250,000. ”

Lu Heng stretched out his palm, clenched his fist confidently, and said sonorously: "And the profit of 250,000 yuan in seven days, I don't know if it will be reluctant for Qingfa, but for my Hengcheng, there is no problem, therefore, I am determined to participate in this auto show!"

Ye Qinghua left, leaving behind a promise, promising that he would persuade the manufacturer to give Hengcheng the qualification to participate in the exhibition, and he also wanted to see Hengcheng be able to balance Qingfa.

Lu Heng also looked back, but he went back with good news and a good mood.

On the day he returned, Lu Heng informed Tian Xiaoice and asked her to settle the financial situation for April, and Lu Heng needed to have a careful understanding of his current economic situation.

Tian Xiaoice lived up to his expectations and sorted out all Hengcheng's finances in one day, so that Lu Heng easily knew how much money he was currently making.

April is a rainy and rainy season, and everything seems light, the seasons are like this, the people are like this, and it stands to reason that business should be the same.

However, a small auto show with OSI completed an order for 10 units in two days, followed by an order for 5 units, laying a solid foundation for Hengcheng.

And because of the strong promotion of this auto show in the early stage of OSA, in order to settle in for itself, Hengcheng appeared in front of the public again, so that Hengcheng did not hold an event as if it held an event.

All these factors coincide, and this April is a little better than March.

In March, Lu Heng's profit fluctuated around 700,000 yuan, but in April, it rose by 100,000 yuan to 800,000 yuan, almost close to the month of the Chinese New Year. The net profit of Lu Heng during the Chinese New Year was only 900,000, and it reached 800,000 in April, which is not far behind.

Some people may think that it is unscientific, April can only be said to be the off-season for sales, even if there is a strong tout of the east wind of the four-day car show and the small car show, how can it not be so close to the eve of the Spring Festival.

But if we look at it from the perspective of development, everything will fall into place.

With the establishment of Hengcheng for a long time, the more famous Hengcheng is in the people of Cangshou and the surrounding districts and counties, and the influence of his standing in the suburbs of Cangshou has gradually approached the strength of the group buying meeting on the eve of the Spring Festival.

800,000, plus Lu Heng's personal savings of 1.1 million before, is infinitely close to 2 million, and with the development of Hengcheng getting faster and faster, Lu Heng's pocket will become more and more bulging.

Two days later, Lu Heng answered Ye Qinghua's call in front of Zhao Gen, and then hung up the phone with a smile on his face.

Subsequently, Lu Heng took Zhao Gen, Wang Guoqiang, Mao Xiaole, and Mo Xinwei to drive two cars and set foot on the road to Flange again. (To be continued.) )