It all started in 1973.

At that time, the Rolls-Royce Group had two major businesses, one was the production of automobiles, and the other was the manufacture of aero engines, and the aero engines manufactured by Rolls-Royce were world-renowned engines. However, at that time, the Rolls-Royce Group encountered a more difficult financial crisis than now, and the group was on the verge of bankruptcy, in order to protect this world-renowned brand with a long history, under the intervention of the British government, the Rolls-Royce Group was officially split into two parts: automobiles and aero engines.

Originally, the split of the Rolls-Royce Group was just a very simple corporate restructuring, and the later General Motors Company experienced the bankruptcy of the subprime mortgage crisis in 2008, and also experienced the restructuring of the company, so that the current General Motors Company was born.

However, under the intervention of the British government, Rolls-Royce Group made such a very special provision, that is, as long as Rolls-Royce Motor Cars is still controlled by the British company, then it can use the trademark "Rolls-Royce" free of charge, but once Rolls-Royce Motor Cars is acquired by a foreign company, then Rolls-Royce Aero Engine automatically and exclusively owns the trademark "Rolls-Royce".

Herein lies the crux of the matter. Tianming Motor Company is a Chinese enterprise, and now once it acquires Rolls-Royce Motor Cars, then the rules set by the Rolls-Royce Group will automatically take effect, although the Wix Group is the parent company of Rolls-Royce Motor Cars, and can decide to sell Rolls-Royce Motor Cars to any company, but Wix Group does not have the right to sell the trademark "Rolls-Royce".

And even if Tianming Automobile Company is willing to pay a high price to buy the trademark "Rolls-Royce" from Rolls-Royce Aero Engines, if the other party makes up its mind not to sell it to Tianming Company, then Zhou Jingming is helpless.

This statement of Rolls-Royce Aero Engines came too suddenly, and the European and American automobile markets, which had just been very calm, suddenly became lively again.

"The wave is rising, and the acquisition of Rolls-Royce Motor Cars may be uncertain!"

After getting the news, the British "Times" published such a report for the first time, "With the launch of the BMW competition, the acquisition of Rolls-Royce Motor Cars seems to have settled in the dust, and it is rumored that Tianming Automobile Company is ready to sign a formal acquisition agreement with the Weeks Group this afternoon, but just this morning, a statement from Rolls-Royce Aero Engine Company is to bring this matter back to square one......

“…… This statement of Rolls-Royce Aero Engines put the acquirer Tianming Automobile Company in a dilemma, because according to the original regulations of the Rolls-Royce Group, once Tianming Automobile Company cannot use the Rolls-Royce trademark, it means that his acquisition will become worthless, unless Tianming Company is willing to change the name of this car brand, but after the name change, is it still worth Tianming Company to spend 1.1 billion marks to acquire?"

In addition to The Times, The Guardian conducted a more in-depth analysis of the statement under the headline "Unilateral action, or was it instigated?

“…… As we all know, Rolls-Royce Aero Engines has a difficult relationship with BMW, BMW lost to Tianming in the acquisition of Rolls-Royce Motor Cars a few days ago, we can't be sure whether this statement has anything to do with BMW, but there is no doubt that BMW is the most suspicious......"

Not only the Guardian, but also the media in Europe and the United States have pointed the finger at BMW Motor Co., because no matter which aspect of the analysis, BMW has the best reason to do so.

The British BBC TV had to start a TV program on this topic again, and the guests of the program were still Mane and Jon.

"As I said before, BMW will definitely use its relationship with Rolls-Royce Aero Engine to oppress Tianming Automobile Company, and now it seems that my guess is still correct, this matter must be secretly operated by BMW. Dr. Jon said.

"Based on the current information, BMW does have a reason to do so. Dr. Mane followed suit.

"Can the two doctors say what kind of reaction Tianming Company will have to do to this?" the host nodded and continued to ask.

"Tianming has two options, first, negotiate with Rolls-Royce Aero Engines, or BMW, to resolve the dispute between them, and the second is to announce that it will abandon the acquisition of Rolls-Royce Motor Cars and let BMW take over the shares. Dr. Mane was the first to speak.

Dr. Jon nodded, "Dr. Mane's analysis is very reasonable, but what I am most worried about is not the right to use the trademark, because this is probably one of the means of BMW, you know, BMW also controls the engine supply of Rolls-Royce and Bentley......"

…………

It can be said that the eyes of the entire international automobile industry have once again focused on the acquisition of Rolls-Royce Motor Cars, and no one thought that a cross-border merger and acquisition of a small scale would lead to such a series of things.

All of a sudden, the deal came to a standstill.

Zhou Jingming, who was originally going to sign a formal acquisition agreement with Wix Group in the afternoon, had to suspend the transaction because of the release of this statement.

"It must be BMW behind the fraud!" Williams trembled with anger, "They don't want to increase the offer, but they also don't want Rolls-Royce Motor Cars to fall into the hands of other companies, it's despicable!"

Zhou Jingming on the side smiled bitterly, of course he knew that this matter was instigated by BMW behind his back. As early as 1990, BMW and Rolls-Royce Aero Engines established a joint venture to jointly develop a regional aircraft engine, and successfully launched it to the market, and Rolls-Royce Aero Engines also said that if Rolls-Royce Motor Cars is sold to foreign countries, then the trademark "Rolls-Royce" is not sold by BMW!

It's just that Zhou Jingming didn't expect that Rolls-Royce Aero Engines would really do this!

Once Rolls-Royce Aero Engine Company really implements this statement, then even if Tianming Automobile Company merges Rolls-Royce Motor Company into its subsidiary, there is no way to produce "Rolls-Royce" brand cars, and the most valuable Rolls-Royce Motor Vehicle Company is probably the "Rolls-Royce" brand, if there is no way to use the Rolls-Royce trademark to produce cars, Zhou Jingming's acquisition of this company will really have no value.

"Mr. Williams, can you introduce the person in charge of the aero-engine company, I would like to talk to him in person. After some thought, Zhou Jingming said.

In the current situation, consultation may well be the only way to go.

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