Chapter 0618 - Negotiation Failed
There are two ways to negotiate, one is to directly contact Rolls-Royce Aero Engines and buy the permanent right to use the trademark "Rolls-Royce" from this company. The other is to find the financial owner behind the aero engine company, BMW Automobile Company, which may be a better way, but Zhou Jingming does not want to contact BMW for the time being, so he is ready to start with the aero engine company first.
"Mr. Zhou, I have to remind you that it is basically useless for you to negotiate with Rolls-Royce Aero Engines, unless the BMW Motor Company behind him can nod his head, he will not change such a position. Williams said with a wry smile.
"I understand what Mr. Williams means, but I still want to give it a try. Zhou Jingming replied.
As a reborn who is familiar with the history of the international automobile industry in the previous life, Zhou Jingming is not unclear that BMW and Volkswagen have also had such a situation because of the acquisition of Rolls-Royce Motor Cars, and Volkswagen, which finally obtained Rolls-Royce Motor Cars, also encountered a similar situation like Tianming Automobile Company.
It's just that at that time, Volkswagen had already completed the acquisition of Rolls-Royce Motor Cars, which can be said to be difficult to ride a tiger, unlike Tianming Company, which is still a free body, and if it really doesn't work, it can also withdraw from this acquisition at any time.
The reason why Zhou Jingming didn't take this episode to heart was because BMW was the first to reach a consensus with the Wix Group at that time, and later Volkswagen appeared halfway and snatched Rolls-Royce from BMW at a high price, so BMW used such means to sanction Volkswagen.
But now, Tianming Company is the first company to reach an agreement with the Wix Group, and his current role is similar to the BMW company in the previous life, and the BMW company is similar to the Volkswagen company at that time, Zhou Jingming feels that the BMW company has no reason to do this, so he did not beware of this kind of thing happening.
But who knows, in order to be able to obtain Rolls-Royce Motor Cars, BMW did not hesitate to use such means to force Tianming Automobile Company, which really refreshed Zhou Jingming's understanding of BMW.
Now that this kind of thing has happened, the only way for Zhou Jingming is to actively look for ways to solve the current predicament.
"Alright then, I'll contact the head of Rolls-Royce Aero Engines in the afternoon and try to arrange a meeting for you tomorrow morning. Since Zhou Jingming said so, Williams could only agree, after all, when such a thing happened, it was both the Weeks Group and Tianming Automobile Company that were damaged, and Williams also hoped that this matter could be resolved as soon as possible.
"Then trouble Mr. Williams. ”
After coming out of the Weeks Group, Zhou Jingming was about to return to the hotel and think about how to start tomorrow's talks with Rolls-Royce Aero Engines, but as soon as he walked out of the door of the Weeks Group headquarters, he was immediately surrounded by reporters guarding here.
"Mr. Zhou, may I ask if Tianming Company and Wix Group have signed a formal agreement for the acquisition of Rolls-Royce Motor Cars?"
"What do you think of this statement from Rolls-Royce Aero Engines?" and what will Tianming do next?"
"Now there are rumors outside, this matter is inextricably linked with BMW, Mr. Zhou, do you think this incident is really instigated by BMW?"
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"First of all, Rolls-Royce Aero Engines has every right to make such a statement, and I have no right to comment on this, but next, I will actively negotiate with Rolls-Royce Aero Engines to try to solve the current problem as soon as possible. In response to these questions from reporters, Zhou Jingming answered very seriously.
Because he was in a hurry, Zhou Jingming did not wait for the second wave of questions from these reporters, and then got into Ma Xudong's car and drove towards the hotel where he was staying.
"Mr. Zhou, what do you say next?" Ma Xudong asked as he drove. Through the rearview mirror, Zhou Jingming could clearly see that the expression on Ma Xudong's face was very anxious.
It's no wonder that all this could have ended this afternoon, but now that this statement is issued, it completely puts Tianming into a very passive situation, how can Ma Xudong not be in a hurry.
"I've talked to Williams and asked him to arrange for me to meet with Rolls-Royce Aero Engines tomorrow to see if I can find a solution. Zhou Jingming replied.
"Will it work?"
"If you can't, you'll have to give it a try. Zhou Jingming smiled bitterly.
"Damn! These Germans are more ruthless than the other! Just thinking about guarding against Volkswagen, I didn't expect that these grandsons of BMW suddenly stabbed us from behind!" Ma Xudong was angry, slapped the steering wheel, and roared in a low voice.
"I don't think the situation on Volkswagen's side is much better than ours. Speaking of Volkswagen, Zhou Jingming couldn't help but say. After such a show, Volkswagen should not dare to wade into this troubled water again!
In fact, Zhou Jingming's guess was not wrong at all. BMW's move was not only a surprise to Tianming Company, but also a bewilderment on Volkswagen's side.
The press conference scheduled for 2 p.m. was also urgently canceled by Piëch, and if Volkswagen still made an offer at this juncture, it would really be a collision of its own.
"I didn't expect Tolisso to have such an idea, it was really ruthless!" It was only at this time that Piëch figured out why BMW withdrew from the competition early, with such a "weapon" in hand, whoever gets the acquisition of Rolls-Royce first will be unlucky!
"It's a pity that Tianming Company was put on a table by Toliso. Piëch was secretly glad that Volkswagen did not offer so early, and at the same time felt sorry for Zhou Jingming.
The time soon came to the next day, and under Williams's arrangement, Zhou Jingming met Brandon, the current CEO of Rolls-Royce Aero Engines, as he wished.
"Mr. Brandon, I won't go around the bush, I came to you today mainly to discuss with you the purchase of the right to use the Rolls-Royce trademark. After some greetings, Zhou Jingming said directly.
A hint of banter flashed at the corner of Brandon's mouth, "As long as you can meet our company's price requirements, we can license the Rolls-Royce trademark to you." ”
"I don't know what your company's asking price is?" The other party was so direct, Zhou Jingming looked a little puzzled for a while.
"Our company is not greedy, how much you quote for Rolls-Royce Motor Cars, just give us the same price. Brandon smiled, "Of course, if you can't afford such a price, then you don't have to say anything, don't even think about the right to use the Rolls-Royce trademark!"
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