Chapter 0351 The response was mediocre
Since he came to Germany, Zhou Jingming is not in a hurry to go back, there is still a week to go back in September, he wants to see what the day the Phoenix car is officially launched in Germany, what kind of scene will it be.
Because it is only an agency relationship with Audi, rather than a joint venture relationship like Volkswagen and SAIC, so at this stage, Zhou Jingming is only using the Audi brand to develop the market for himself, and Audi wants to use this opportunity to open the door to negotiations with domestic joint venture projects, on the other hand, if the Phoenix brand sedan is very popular in Germany and even the whole of Europe, then Audi will also consider building a joint venture with Zhou Jingming's Tianming Automobile Company in Germany.
It can be said that both sides have their own plans, which is why they have promoted the success of this cooperation so quickly.
When Zhou Jingming left China, he had already asked Zhao Ke to arrange the production of the factory, so on the day the agreement was signed, Zhou Jingming called China and asked Zhao Ke to arrange the first batch of Phoenix cars exported to Germany to be transported.
The first batch of Phoenix brand cars, a total of 200, is used as a stepping stone, Zhou Jingming wants to use this batch of cars to play a brick-throwing effect.
If he can successfully gain a foothold in the European market, Zhou Jingming can take advantage of the trend and enter the American market.
In order to be able to fire the first shot, Audi is also fully prepared, three days before the official launch of the Phoenix car, Audi held a press conference for this car, and invited many local media to attend.
At the scene of the press conference, the Phoenix car that was placed in the middle became the darling of all the media and newspapers, and countless cameras were aimed at the car at the same time.
Prior to this, almost everyone knew that the level of China's domestic automobile industry was very low, not to mention exporting cars to foreign countries, it was difficult to even meet their own domestic needs, so there was the birth of the Santana joint venture project, but today, such a car with superior performance and beautiful shape is actually imported from China, which makes everyone not surprised?
The press conference, which was originally scheduled for an hour, was delayed for more than half an hour because of many people's questions.
"Mr. Zhou, according to today's situation, I think this batch of 200 vehicles can be sold out in two days at most, and the next orders will continue to be placed, I wonder if your domestic factories can meet these needs?"
When Audi launched a development conference for the Audi 80 at this time last year, it didn't attract as many media as it does today, and Loew believes that tomorrow's newspapers will be full of reports about this car.
"Is Mr. Loew so confident in our car?" Zhou Jingming asked with a smile. The pursuit of media reporters does not mean that consumers will buy it, I don't know why, Zhou Jingming always feels that this time the landing in the European and American markets will not be too smooth, if it can become popular, it will really create a miracle.
"What, doesn't Mr. Zhou have confidence in the car he designed and produced?" Loew asked with a smile, these days of contact, Loew has always felt that Zhou Jingming is a very confident person, but listening to his tone, Zhou Jingming does not seem to be at ease?
Zhou Jingming smiled, "I am naturally full of confidence in our Phoenix brand car, but this is not a domestic place after all, blind confidence is not a good thing for me, everything depends on the final results." If it is really as Mr. Loew said, then you can rest assured that domestic production will definitely meet the demand here. ”
Sure enough, just as Loew had predicted, the next day, the news about the Phoenix sedan made headlines in many newspapers, and many of the headlines used words like "Made in China" and "China God Car" to describe the sedan, which will be officially launched in September.
For a time, the Phoenix sedan successfully became the focus of discussion in the small city of Ingelstadt, where Audi headquarters is located, and even Munich, not far from Ingelstadt, began to compete to report on the Phoenix car.
Judging from public opinion alone, the Phoenix sedan seems to have signaled that it is going to be barley.
The final release date is getting closer and closer, and Zhou Jingming's mood is also inexplicably nervous, I don't know why, he always feels that something is wrong, it seems that everything is too smooth.
The time soon came to September, and the Phoenix brand sedan was officially launched on this day!
Because it was represented by Audi, the first batch of 200 Phoenix cars shipped to Germany was distributed to Audi's various brand stores in Munich.
Zhou Jingming, who originally stayed at the Audi headquarters, also came to one of Audi's largest franchise stores in Munich, which has 30 Phoenix cars, neatly placed in the parking lot at the door, which looks extremely domineering from a distance.
"Mr. Zhou, in fact, we don't use it here at all, we just need to stay in the company, and someone will naturally pass the news to us at that time, besides, the publicity for this car has been in place these days, and the sales volume is definitely not a problem. Brant, who came with Zhou Jingming, sat on the side and said leisurely.
In this era, the amount of attention will directly affect the final sales of a car, with the amount of attention that the Phoenix sedan has received in the past few days, from Loew to Brant, not many people will doubt the popularity of this car, as long as the supply can be satisfied, just the German side, it is enough for Tianming Automobile to be busy for a while, not to mention the follow-up promotion to the whole of Europe.
Zhou Jingming smiled and didn't speak, no matter what, only if he witnessed it himself, he would be at ease, otherwise it would not be a good strategy to let him wait for news at the Audi headquarters.
However, the development of things was diametrically opposed to Brant's expectations, and within two hours of the Phoenix sedan being released, no one came to the store to ask about the car, and it was not until the end of the morning that a local consumer came to inquire about the car, but in the end he did not place an order!
At the same time, the rest of the franchise stores in Munich have also encountered the same situation, a few days ago was the focus of everyone's discussion of the Phoenix brand sedan, in the official sale today, but encountered the embarrassing situation of applause!
The day of September 1 ended quickly, and according to the statistics of the franchise store, all 200 Phoenix cars sold only 8 on the first day of sale.
The Phoenix sedan, after its first landing on the European market, seems to have suffered a waterloo......
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