Another person from the creative department also agreed, "Since Tongyida can't say what's bad and can't put forward any suggestions for improvement, is it necessary for us to waste time on this kind of customer?"

People in the creative department began to exchange heads, and this skeptical sentiment was constantly affirmed and amplified.

Guan Qing looked at Han Tian, she sweated for him.

Han Tian's expression was resolute, and he was not shaken by everyone's opposition, he tried to persuade from another angle, "The customer's energy is more focused on manufacturing products, and its selling points are often not well expressed, which requires our advertising agency to dig out the highlights of the product and find out what is special that distinguishes it from other products." The advantages of this car have been introduced too much in previous advertisements, and users already know its characteristics, which is also the word of every car salesperson when selling to users, if we just repeat it as a cliché, how effective do you think it will be?"

The creative team leader was puzzled, "Director Han means that we didn't grasp the real selling point of the car?"

Han Tian's tone was as firm as his eyes, "We don't need to tell people the advantages of this car anymore, what we need to tell users is that they are not wrong in choosing this car, they have enough reason to believe that this is the most suitable car for them, and they should be proud and proud of their choice, that is, we want to start from the perspective of empathy, transform the selling point of the car into people's resonance, emphasize the accuracy of user choice, and continue to consolidate the sales position of this car in the market." ”

The conference room fell silent, and after a few seconds, everyone began to nod, and from their faces, Guan Qing knew that Han Tian's words had moved them.

A heart finally let go, and Guan Qing found that her hand holding the pen was a little wet.

Sometimes inspiration is like a pearl buried in the sand, it has always been there, but few people can find it, but when it is excavated, its dazzling light is unquestionable.

A few days later, the creative department produced a new plan and creative script, Guan Qing saw the script that had just been drawn from Wang Rongrong, a group of confident and optimistic young people, they used this car to do all kinds of meaningful things in one day, at the end of each scene, the young people will throw the car keys for the zoomed-in close-up to another person, let the next person continue his wonderful, at the end of the advertisement, a line of promotional slogans appears, "I control my future." ”

Han Tian took the plan and script to Tongyida Company in the afternoon. This afternoon made Guan Qing feel particularly long, and Jiang Hao was also guessing whether today's proposal would be successfully passed.

When it was close to getting off work, Han Tian returned to the sound and color company, as indifferent, as usual, when he passed by Guan Qing's desk, he shook off a sentence, "You come to my office." ”

Although there was no joy or anger in his words, it made He Qian and them have an ominous premonition, several people looked at each other, could it be that they were vetoed by Tongyida again?

Everyone walked slowly to the office, no one wanted to be the first, and finally Jiang Hao was suddenly pushed by Yu Yinger from behind and became the first person to enter the office.

Everyone stood in front of Han Tian's office desk, and Han Tian slapped a performance appraisal form on the table, "How much bonus do you think you can get this month?"

Everyone was silent, judging from Han Tian's subtext, the proposal was rejected by Tongyida again, the best case is to take it back and continue to revise the proposal, and the worst case is that the business is snatched away by other advertising companies.

Guan Qing could feel the oppressive atmosphere in the office. Yu Yinger is a native of the city, her family is well-off, and work is not indispensable to her, at least the salary will not have much impact on her, but He Qian and Jiang Hao are both outsiders who stayed in W City to work after graduating from university, and the financial pressure is a little greater.

He Qian has relatives in the city, usually lives in a relative's house, does not need to rent an additional house, and does not need her to subsidize her life at home, so she has more money.

Jiang Hao is different, renting a house, the monthly rent is 2,000, plus all kinds of daily expenses, almost a moonlight family, Yu Yinger's usual joke about when to buy a house can make him "collapse instantly".

Guan Qing's current work is mostly chores, there are still few customers at hand, and the performance award is only a basic salary, so the performance appraisal has little impact on her, but she thinks that she is likely to work hard for a month in the future, but she still can't get anything, and she also feels very uncomfortable.

Seeing everyone's listlessness, Han Tian felt that the goal had been achieved, and tapped the table with his slender fingers, "Tong Yida's proposal has passed, and this month's performance appraisal of Yu Ying'er and Jiang Hao will add one point, He Qian will add two points, and Guan Qing's will add four points." ”

The performance appraisal of customer service personnel is divided into two parts of calculation, one part is the advertising amount invested by the customer, and the other part is the daily evaluation of the customer service staff, the amount of investment is a clear amount, the larger the amount, the higher the commission, the daily evaluation is scored by Han Tian, with points as the measurement standard, one point is passing, two points are good, three points are excellent, and the year-end bonus is distributed according to the number of points.

Seeing the four people staring wide-eyed and looking at him with expressions like experiencing a roller coaster, Han Tian felt that the effect was good, and leaned back on the seat leisurely and raised his legs.

This slightly ruffian action made Guan Qing feel particularly handsome, and she was even more handsome than the GUCCI outfit Zheng Duo was wearing.

Yu Ying'er covered her face excitedly and made a whining sound.

He Qian clutched her chest, as if she had just experienced a death escape, "Fortunately, Tongyida finally passed our proposal, I thought it was yellow again this time." ”

Jiang proudly protested, "Mr. Han, I don't take you to tease people like this." ”

"There is no gap without expectations, don't you like surprises the most, if you don't do this, how can I surprise you?" A smile appeared on the corner of Han Tian's mouth.

It turns out that he also jokes, and is not always as cold as he seems.

What an unexpected discovery.

"But-" Han Tian's expression returned to his former calmness, "Jiang Hao and Yu Ying'er also have to review their own mistakes, your consumer survey has seriously misled me, if it weren't for Guan Qing's later reminder, I'm afraid that Tongyida's business will end up in the end I don't know." ”

The three of them looked at Guan Qing like a savior hero.

This is the first time that Han Tian has been praised in public, and while she is proud, Guan Qing is also a little flustered, not knowing where to put her hands.

Jiang Hao immediately lost no time in inciting the atmosphere, "Sister Guan, I knew that Mr. Han had made the right decision to keep you, and it turned out that you not only adapted to the work of our customer service department, but also did quite well, although your progress is inseparable from the guidance of old employees like me, but your own efforts are also obvious to all." ”

"Jiang Hao, your progress is not small, and the tone of your voice is always more and more similar to Wang. Yu Yinger did not miss any opportunity to sneer.

The atmosphere was stirred up, Jiang Hao struck while the iron was hot, and suggested, "Mr. Han, I have been busy lately, and finally there is a happy result, should we also go out to celebrate." ”

Han Tian still has a lot of follow-up work to talk about, and said, "I still have a customer to meet in the evening, so you can go and hi yourself." ”

Guan Qing was afraid of being drunk by them again, so she was busy refusing to leave, "I have already made an appointment with my friends to have dinner today." ”

Jiang Hao chased after him, "Sister Guan, if you can't do it tonight, you can change the day, and wait for when you are free." ”

Yu Ying'er squinted her eyes, "Jiang Hao, I think you are a drunkard, not in wine." ”

Jiang Hao's face was righteous and awe-inspiring, "Sister Guan invited me to eat Swiss chocolate, and this time she made a contribution at the most critical time. ”

He Qian and Yu Ying'er both rolled their eyes at Jiang Hao, this guy was so hypocritical that he almost threw up.

When Han Tian heard the words "Swiss chocolate", he raised his eyebrows, and his eyes swept over Guan Qing, who happened to feel weak and looked at Han Tian.

As soon as the eyes of the two made contact, Guan Qingxiang was burned, and quickly withdrew his gaze, and his heart was full of thoughts.

Last time, Han Tian gave him chocolate, and he gave it to Jiang Proud again, so he wouldn't have any unhappiness because of it.