Guan Qing put the coffee on Han Tian's table, "Mr. Han, you take a break." ”

The coffee is hot and fragrant. Han Tian stretched out his hand and shook the cup, and a wave of warmth penetrated into his heart through his palm, and the tense emotions relaxed.

He handed over what he had in his hand and said, "Look at this proposal and script." ”

The proposal book is made with great care, and the binding alone is exquisite. Guan Qing flipped through the script again. The script is hand-drawn, the characters are rich, the picture is vivid, and it is divided into three scenes. The scene of a family gathering in the car to play a game, talking about business with colleagues in the car, and driving a car on the field fully demonstrates the theme of being widely accepted and loved by people as a mature car model, and being used by people in all aspects of life and work.

Han Tian said, "I have carefully read the proposal and script several times, and I think there is nothing wrong with it, but the customer is always dissatisfied, what do you think is wrong?"

This question was a little too professional for Guan Qing, who had just joined the company, and Han Tian was not so much asking her opinion as venting the doubts in his heart.

Guan Qing lowered her head and thought about it, "I think maybe we went in the wrong direction in terms of consumer research at the beginning." ”

Han Tian's eyes lit up, "What do you mean?"

"This car is a mature entry-level sedan, usually a small career, or a certain economic foundation of people to choose, from the age of consumers, to young and middle-aged men, and our previous survey obviously did not focus on this part of the people, resulting in the questionnaire does not meet the real needs. This is Guan Qing's long-standing thought, and it is only now that she has had a chance to say it.

"Tell me your basis. ”

"When I was doing research in the Motor City, I asked the sales staff of the 4S store about the sales data of this car and the opinions of the owners on this model, and I think their views represent the real thoughts of consumers. Guan Qing said very tactfully, and did not directly point out the problem of Yu Ying'er and Jiang Hao.

"Are you saying that Yu Ying'er and Jiang Hao chose the wrong subject of the investigation?"

"According to my understanding of this model, the buyers should be mainly rational and stable young and middle-aged men, so when I did the survey, most of them chose this part of the consumer, and after I read the questionnaire, their choice is indeed very different from other consumers. ”

Of course, Han Tian understands what Guan Qing means, when the voices of this part of consumers are drowned in the voices of the public, they become representatives of the minority, and the minority is destined to become the mainstream.

Han Tian found out all the consumer surveys he had done before, and carefully compared and studied, he found that the dozens of surveys done by Guan Qing were indeed different from those of Yu Yinger and Jiang Proud, and the words were more pertinent and rational, which was very suitable for the market demand of automobiles.

Han Tian looked at Guan Qing seriously, he didn't expect to find the answer here in Guan Qing, but she obviously gave herself a right direction.

A new thought immediately arose in my brain, and the exhaustion was swept away. Han Tian said, "You are very right, I have been wondering whether our proposal is really from the perspective of consumers, and now I am afraid that the reason has been found." ”

Sometimes inspiration is like this, it never waits for someone else to pick it up somewhere, but after a period of anxiety, helplessness and pain, before it becomes the last straw that crushes someone, it appears in an inadvertent way, and then suddenly changes qualitatively, becoming the inspiration that you are striving for in your heart.

Han Tian, who had always been calm, was also a little uncontrollable at this time, and he struggled for a week, but now he had a brand new idea, and his intuition told him that he was going in the right direction this time.

He held the cup, "Thank you for your coffee." ”

Accustomed to Han Tian's coldness, his thanks made Guan Qing a little unnatural.

Guan Qing smiled modestly and was about to leave, but Han Tian stopped her and said, "It's not early, you can get off work." ”

"I still have some forms that I haven't finished. ”

"You can do it tomorrow, there is a typhoon tonight. ”

Although Han Tian's tone was not still flat, Guan Qing felt a trace of turmoil in his heart.

Is he caring about himself?

It is rare that this seemingly indifferent and impersonal supervisor also has a heart-warming side, and perhaps it is indeed as Wang Rongrong said, as a supervisor, he is not bad.

The next day, Han Tian announced that he would hold another project strategy meeting on Tongyida's proposal, so that the personnel of the customer service department and the creative department should attend the meeting.

The notice caused a lot of commotion, especially in the middle of the creative department, for this proposal, two meetings have been held, which is obviously an increase in the burden for the creative department, which has always been a tight time, especially after the proposal was not passed, Jackey and Han Tian argued many times, the creative department personnel were even more dissatisfied, and a few people found excuses to refuse to attend the meeting.

Jiang Hao fully demonstrated his social skills at this time, and after lobbying in the creative department, all the personnel who were originally unavailable finally participated in the meeting.

Guan Qing was the first to arrive at the conference room, prepared the meeting materials as usual, and turned on the projection equipment.

The crisp high heels sounded, and to Guan Qing's surprise, it was Tan Yaxin who walked in.

But she was not in a hurry to come to the meeting, but took advantage of the small number of people to make up her makeup first.

Fifteen minutes before the meeting began, Tan Yaxin took out her eyeshadow box and applied blue-purple eyeshadow to her eyelids in the mirror. Guan Qing saw that her eyes were slightly swollen, and her spirit was also a little uncomfortable.

Tan Yaxin asked Guan Qing while putting on makeup, "Why don't I seem to see you these days?"

"For the proposal of Tongyida, the customer service department has been working overtime in the past few days, and I heard that you are also busy enough. Guan Qing distributed the meeting materials to each seat.

"Don't mention it, I've been working overtime for a few days this month, and that Jackey is an obsessive-compulsive patient, who can't tolerate a little flaw, picks on my thorns every day, and refuses to give up if I don't let me change a manuscript seven or eight times. Yesterday I got home, and he called me to ask when I would be able to deliver my manuscript. It's not like I rushed to the manuscript all night yesterday, and my eyes are swollen when I wake up in the morning. ”

Tan Yaxin is a newcomer, in addition to Jackey's extremely strict requirements for her, the old employees don't take her seriously, and often throw some thankless jobs to her, Tan Yaxin can't take it if she doesn't want to, so at this moment, Tan Yaxin is full of complaints to Guan Qing and pours bitter water.

What newcomer hasn't come through all kinds of suffering!

Someone walked into the conference room, and Guan Qing glanced at her.

Tan Yaxin understood, changed the topic and said, "After working hard for so long, you should also treat yourself, when will we go to have a beauty together?"

"Haven't you been busy lately?"

"No matter how busy you are at work, you can't delay your life, isn't it just to enjoy life better when you make money?" Tan Yaxin finally put on lip gloss and regained her radiant and glamorous appearance.

"I'll make an appointment when I have time. "Guan Qing has no particular interest in cosmetology.

The employees walked into the conference room one after another, Tan Yaxin's makeup was almost done, she collected her things, and sat down in the position that belonged to her on the edge.

Today, Jackey is not in the company and did not attend the meeting, but it is still Han Tian who presides over the meeting.

Guan Qing was in charge of writing the minutes of the meeting, she was a little uneasy, and looked at the employees with various expressions on their faces.

This was Han Tian's second meeting after adjusting his thinking. The first discussion obviously did not achieve the original effect, and it has greatly affected everyone's confidence in the customer service department, so this meeting is very important.

Sure enough, several team leaders of the creative department first reiterated the heavy and trivial work of the creative department, and then expressed doubts about the necessity of this strategy meeting.

"It was in order to reduce the work of the creative department and avoid meaningless repetitive revisions, so I decided to hold another strategy meeting." After careful analysis and consideration, I felt that our previous positioning of the target was not accurate. ”

A creative team leader said, "According to the customer's requirements, we have carefully analyzed this car, as a mature mid-range sedan, its high cost performance is obvious, more suitable for ordinary economic families and calm people who have just started their careers, we emphasized this feature of the car in the planning book, and grasped its many advantages to describe, which is also the conclusion reached by the customer service department after a lot of market research, isn't it?"