The failure of DreamWorks Animation Studio's "Wandering in the Land of Rats" also reminded Ronan that Relativity Entertainment now has three animation studios, and the future development direction must not deviate like the cooperation between DreamWorks Animation Studio and Aardman.

Ronan specially convened a meeting of the senior management of Princess Animation Studio, Pixar Animation Studio, and Shahai Entertainment Animation Studio to further clarify the development direction of Relativity Entertainment's animation production in the future.

That's computer animation!

In Relativity Entertainment, like what clay and hand-drawn animated movies, are all evil!

From the very beginning of the creation of the animation department, Relativity Entertainment has not had a hand-drawn animation business and clay animation, and there will never be any.

Needless to say, Pixar Studios is the pioneer and promoter of computer animation, and the world's first computer-animated film "Toy Story" was completed by Pixar, and Pixar Studios certainly will not give up its expertise and advantages to study other aspects.

There is no problem with the animation studio of Shahai Entertainment, which originated from the original Fox Animation Studio, and has been aiming at computer animation production since its establishment, and has basically no contact with other aspects.

Princess Animation Studio is different, this is an animation studio formed with a team that inherits the spirit of Disney animation, and many of them are nostalgic for the glory of the era of hand-drawn animation.

Ronan allows anyone to be nostalgic, but definitely not to have a hand-drawn animated film project.

Although in recent years, there have been more and more voices criticizing computer animation technology and nostalgia for the so-called glorious era of hand-drawn animation, just as sound replaced silence and color overtook black and white, the birth of new film technology was not only accompanied by the passing of old film technology, but also various criticisms of new technology.

Does anyone remember how Chaplin criticized and criticized sound films?

Computer animation technology is also suffering from this criticism.

"Hand-drawn animation is the use of paintbrushes by hand painters, using their own hands, one stroke of creation, the image of the character is extremely full, containing the creator's painstaking efforts, full of artistic vitality. And what about computer animation?"

"Using cold computers and programmed software, the characters designed are stereotyped, and their every move is as dull as a puppet, as for the artistry in it, has anyone seen it?"

"The origin of art is to restore our lives, and human hands are the best carriers, not cold and lifeless computers. ”

There are many voices like this, and most of the publishers are hand-drawn animators who have lost their jobs due to computer animation.

These people attribute the loss of their jobs to the emergence of computer animation technology, and instead of actively adapting to the new new technology, they are immersed in the past and refuse to open their eyes to the new world.

In fact, many of the three animation studios under Relativity Entertainment used to be hand-drawn animators, but they are still thriving in computer animation production, and the reason is simply to actively adapt to the new era.

Individuals have to adapt to this era, and the times may take the initiative to adapt to someone?

Since the thirties and forties of this century, hand-drawn animation has appeared in Hollywood's field of vision, and no one can deny that one after another outstanding hand-drawn animation masters have brought countless joys to the audience with their painstaking works, including many classics such as "The Lion King" that can remember the annals of history.

Hand painters create with their own minds and hands, and the brush is their tool, while computer programmers also use their mind and hands to create, and the computer is their tool.

In essence, the brush is a tool, the computer is also a tool, both are human inventions and creations, are used to bear the wings of human thinking to fly, they have an indispensable significance in human life, so why can the former become the carrier of art, and the latter on behalf of high technology, can only be a cold machine?

Some people may say that when the hand-painter creates the works, he instills countless efforts into his works to give them vitality.

So why doesn't anyone see that those idealists who have been studying computer animation since the 70s have dedicated their youth and passion to computer animation, aren't they creating with their hearts? The works they create are not good enough? The characters are not full enough? The characters are just dull without a soul?

There is no doubt that hand-painted artists have made indelible contributions to the development of animation, but the progress of technology is the trend of history, and the replacement of backward technology by advanced technology is the inevitable law of the development of human society. ”

Today, the use of computer technology has long penetrated into all aspects of human life, for the entire film and television industry, computer technology is like giving them wings to fly, in the past, many of the pictures that can only exist in the imagination of directors, screenwriters and producers can now be displayed in front of the audience with advanced computer technology.

In some ways, these people hiding in their turtle shells only ridicule the new cinematic technology, but never want to think about why the old and the new are changing.

Every era always has to face some new things, some are gradually changing ideas, some are advanced technology, those who are conservative do not know how to absorb the essence of their own usefulness, but everywhere hinder their development, but countless histories have long proved that those who stand still will be eliminated by the times sooner or later.

In fact, hand-drawn animation is being completely phased out of the mainstream Hollywood.

It was also this week that Disney, which was in a three-way scuffle, unexpectedly reached an agreement on an important matter, Walt Disney decided to completely eliminate the hand-drawn animation business of Disney Animation Studios, and Disney Animation Studios will focus all its efforts on computer animation in the future.

Hollywood's first hand-drawn animation giant has completely abandoned the hand-drawn animation business, and even though few works from Disney Animation Studios have come out in recent years, there has been a sensational situation.

This almost represents the historical stage of the retirement of hand-drawn animation from mainstream filmmaking.

The general trend of industry development is not something that anyone or team can stop.

Ronan immediately reached out to the likes of Chris Buck, Rich Moore, and Byrne Howard at Princess Animation Studios.

Walt Disney's elimination of the hand-drawn animation business will inevitably lay off a large number of Disney animation studio personnel, who are undoubtedly talented.

If someone is willing to make the transition to the computer animation business side, Princess Animation Studios can attract a portion of the recruitment.

Of course, those who live in the glory of the old times and are unwilling to accept new things, no matter how much they have achieved in the past, Ronan does not want them.

The future is the era of computer animation.

Relativity Entertainment also doesn't have time to waste too much time on the people or technologies that are going to be eliminated.

For the Hollywood film industry, the age of digitalization has truly arrived.

In recent years, large and medium-sized Hollywood companies, including Relativity Entertainment, have been pushing for all the big theater companies in the United States to update their projection equipment - replacing old film-based projection equipment with new digital projection equipment.

Cinema companies are not very active, after all, there are so many chain theaters under companies such as Emperor Entertainment and AMG, and replacing the projection equipment is a very terrifying expense.

As we all know, digital technology can effectively reduce the cost of Hollywood companies in all aspects.

If nothing else, the cost per copy can be reduced by more than 60 percent in the short term, and it is not impossible to reduce it by 90 percent in the long run.

The average cost of an ordinary film copy, from pressing to storage, from shipping to insurance, is as high as $1,500.

Today's digital copies can be made for less than $500.

In the future, with a network of professional distribution companies and cinema operators, copies can be transmitted directly over the Internet.

This has become the norm in the film industry, and the distribution cost has been reduced by a little bit.

All Hollywood studios have the same interests in this regard.

Therefore, the major Hollywood manufacturers have joined forces to pull theater companies, producers, distributors, Sony Electronics, Canon Camera, Dolby and other equipment providers to discuss and promote the upgrading of the new technology industry structure, so as to maximize the benefits of all aspects.

It's actually good for the whole industry.

But it is not very easy to get theater operators to update their equipment on a large scale.

Ronan is also promoting, but the resources invested are not particularly large, because he knows very well that what really made theater operators start to act was after the release of "Avatar".

The film "Avatar" has brought not only high box office and high commercial income, but also the technological upgrading of the entire film industry.

Since "Avatar", 3D has become popular, and despite all the shortcomings of 3D projection, the rapid construction of 3D theaters has directly brought about the rapid popularization of digital equipment for theater companies.

As far as the entire film industry is concerned, "Avatar", which has been criticized by countless people as vulgar and coppery, should be remembered in the annals of film history more than the art films they pursue.

Because "Avatar" has promoted the entire film industry, as well as related supporting industries, it has taken a big step forward and developed rapidly.

As for 3D technology, since it will be popular for a while, Relativity Entertainment will certainly not let it go, in addition to "Alice in Wonderland", "The Avengers" also made it clear that IMAX3D technology shooting and production.

Even a 3D version of Saw is not out of the question.

In November, Relativity Entertainment has two more films to be released, one is Pixar Studios' "The Incredibles" and the other is the sequel to the successful blockbuster movie "Night at the Museum 2".

Both of these films are undoubtedly very suitable for the holiday file.