Since Pixar Studios joined Relativity Entertainment, it has maintained a large degree of independence, and many animated feature films have received strong support from Ronan, and the only project limited by Ronan is "Robot Wall-E".

Strictly speaking, "The Incredibles" was completed during the cooperation between Pixar Studios and Walt Disney, because it had to fight against Disney's layers of exploitation, and finally dragged on and fell into the hands of Relativity Entertainment.

This is also the first time that Pixar Studios' animated feature film has gone through the marketing channel of Relativity Entertainment.

There are a lot of companies in the Hollywood industry that are looking at it in the hope that Relativity Entertainment will screw up Pixar Studios.

There are countless examples of commercial acquisitions, strong alliances, and countless failures in the past, and too many people hope that Relativity Entertainment's acquisition of Pixar Studios is a lose-lose deal.

But Ronan will never allow such a situation to occur, Embassy Pictures has been building momentum for "The Incredibles" since the first half of 2006, and after entering November, various publicity and marketing methods have emerged in an endless stream, constantly attracting people's attention.

Moreover, Pixar Studios has formed a brand effect and has its own aura of attracting audiences.

Especially unlike the Walt Disney era, where Pixar Studios were always wrapped in mysteries, under Ronan's active instigation, Pixar Studios constantly invited fans and media reporters to enter the Pixar Industrial Park to explore the secrets of the so-called Pixar Studios and increase the attractiveness of the Pixar brand.

What kind of place is Pixar Studio? What kind of people are there creating memorable animated characters? How do they work and live? What are the steps that need to be taken from a blank sheet of paper to the cute animation presented on the big screen? What are some interesting anecdotes about Pixar Studio?

This is something that countless viewers and media are very curious about.

As a result, after visiting the Pixar Industrial Park again and again, many descriptions of Pixar studios appeared in the media and on the Internet.

This is "Monster Inc.", here is the treasure of the "bottom of the sea", here is the paradise of "toys", here is the creative "unknown", here is the magical animated magic kingdom: Pixar!

Statements like this are repeated in the media.

Even, another sentence has gradually become deeply rooted in the hearts of the people: Pixar production, must be a high-quality product!

In the words of John Lasseter in an interview: The Jumping Light is a Pixar logo and their official first animated work.

This image represents Pixar's qualities: cute, playful, intelligent, lively, technical and artistic.

Before the second weekend of November, Relativity Entertainment's distribution label, Embassy Pictures, held a grand premiere of "The Incredibles" at the Nokia Theater.

Ronan also came to the premiere.

Compared with the premiere of "Wandering in the Land of Rats" last week, the premiere of "The Incredibles" was not particularly large, and the guests attending were mainly Relativity Entertainment and Pixar Studios insiders, as well as the main creative staff of the crew.

Of course, Steve Jobs, the founder of Pixar Studios, is also indispensable.

Before entering the Nokia Theater, Ronan focused on a few words with Brad Bird, the writer and director of "The Incredibles."

One of the later Pixar Five Tigers, unlike Pixar's veterans such as John Lasseter and Andrew Stanton, belonged to the latecomers and did not officially join Pixar Studios until 1999.

When Brad Bird, the director of the traditional animation "Iron Giant", who had just won the "Annie Award" for Best Director and Best Screenplay, decided to throw himself into the arms of Pixar Animation Factory, the most excited people were John Lasseter and Steve Jobs.

The former is a classmate of friends with Brad Bird.

The latter even used "defection to freedom" to describe Brad Bird's move to leave Warner Bros. to join Pixar Studios, and said that Brad Bird was very welcome home.

"The Incredibles" is also Brad Bird's first work after joining Pixar Studios.

The animation director can be described as a genius in the traditional sense.

Brad Bird has been a huge animation fan since he was a child, starting to draw hand-drawn animation at the age of 11 and was able to complete his work independently at the age of 13. His work has long been appreciated by Disney, and at a young age he became an apprentice of Disney's legendary animation master Milt Caja.

He worked at Disney for many years and led many popular TV cartoons, including "Head of the Family" and "The Simpsons".

In fact, Brad Bird was able to come to Pixar Studios at the invitation of his college classmate John Lasseter.

This is destined to be a strong combination.

Ronan has two deepest impressions of Brad Bird, one is the "Incredibles" series of Pixar Studios, and the other is the "Mission Impossible" series that once saved the almost collapsed.

If Ronan remembers correctly, "Mission Impossible 4" is also the one where Tom Cruise climbs the Burj Khalifa, and the director is Brad Bird.

This shows that Brad Bird also has considerable skills in directing live-action films.

Ronan once remembered the clearest shots of "Mission Impossible 4", one is Tom Cruise climbing the Burj Khalifa, and the other is the missile that flies directly to Pixar's headquarters at the end of the film......

Entering the Nokia Theater, Ronan saw Steve Jobs.

"Long time no see, Steve. Ronan shook his hand gently: "You look much better." ”

Steve Jobs pushed down his disc glasses: "It's been good lately. He turned to Ronan and asked, "There's nothing wrong with this film, right?"

Ronan said directly: "Don't worry, Pixar will only become bigger and stronger in the hands of Relativity Entertainment, not destroyed." ”

This is the work of Jobs for more than 20 years, although it was sold to Relativity Entertainment, it does not mean that it can be completely put down, and he said: "I have never worried about production." ”

Ronan smiled: "There will be no problems with publicity and marketing channels. ”

Jobs nodded slightly and asked, "As for Netflix, there are no new initiatives recently?"

"Focus on steady development and increasing market share. Ronan lowered his voice slightly: "Netflix's development speed is too fast, we also have to stabilize it appropriately to avoid a weak foundation." ”

Steve Jobs agreed: "I'm also worried about this, it's incredible to think about it, Netflix has only been listed for a long time, and its market value has reached $70 billion, and at this rate of development, it will definitely exceed $100 billion in a few years." ”

"By 2010, the market value will be 100 billion dollars, and that's our goal," Ronan said. ”

Steve Jobs instead asked, "How are the negotiations with AT&T and Kongscart going?"

The other party is the third largest shareholder and a member of the board of directors, Ronan has no need to hide it, and said: "After a long time of see-sawing, basically everything has been negotiated, Netflix Networks and these two companies will cross-sharehold, and AT&T and Kongscart will fully support and promote the development of Netflix on technology and platforms." ”

"Equity?" Steve Jobs asked tentatively.

Ronan knew what Jobs was worried about: "Relativity Entertainment still has a 70 percent controlling stake. ”

At the same time, Relativity Entertainment will also become shareholders of two large groups, AT&T and Kongscat.

This kind of cross-shareholding is a common model of cooperation in North American business circles.

Ronan walked to the main hall of the theater with Steve Jobs, asking as they went, "Haven't been to India lately?"

Jobs has a deep affection for India, beyond most people's imagination: "I have been working a lot lately, and I will go to India again when I am busy for a while." ”

Ronan had nothing to say about it, and in his personal senses, every time Jobs went to India, he wasted some of his money.

If Steve Jobs were resident in India for half a year, it is estimated that the possibility of a direct hiccup would be very high.

Of course, it is also possible that a certain third brother's super master suddenly burst out of aura and cured Jobs at once.

Ronan was more concerned about the other side than India and Jobs's body, asking, "Hasn't the iPhone 1 already made various technical adjustments, and when will it be officially launched?"

At the developer conference held by Apple last month, Steve Jobs announced the existence of the iPhone 1, and also released the prototype and some data, but the first generation of the kidney machine was not on sale.

Steve Jobs simply explained: "Apple still needs to do some commercial layout, and it will not be officially launched this year." My plan is that on January 9 next year, the first-generation iphone will go on sale, and the initial models will be 4GB for $499 and 8GB for $599. ”

Ronan nodded slightly: "Steve, I've been waiting for this day for a long time. ”

Steve Jobs understands what this means, Ronan has become one of the largest individual shareholders of Apple through continuous investment over the years, and Apple's performance and estimation are closely related to Ronan's interests.

If the first generation of iPhone can be successful, Apple's stock price will rise sharply, and Ronan's net worth will skyrocket again after Netflix.

Even, getting to the position of the richest man in the world according to Forbes is a breeze.

Ronan knows very well that the investment in Apple is about to pay off, and the future will be more and more abundant, and Apple once became the world's largest company in terms of market capitalization.

It has also been said that if Steve Jobs had not died, perhaps Apple would have been the world's first trillion-dollar company.

There is no way to verify this kind of thing, after all, Jobs's pancreatic cancer is also maintained by the ability to make money, and there is a third brother in the middle who comes out from time to time to offset the ability to make money, and it would be good if Jobs could live until 2010.

With Steve Jobs' self-confidence and stubbornness, even if God came in person, he couldn't pull him back from the arms of the third brother.

Ronan did not tell Steve Jobs again, as one of the hosts of this premiere, accompanied him into the main hall of the theater to watch this "The Incredibles" together.

Nowadays, superhero movies are gradually gaining momentum, and the market for this genre is getting hotter and hotter, and Brad Bird undoubtedly has a very accurate grasp of the dynamics of the film market.