The CEOs of the media industry study EMBA classes, and many of them also choose to study in Jinniu Business School, and this year's students include Qin Shuo, the editor-in-chief of "Yicai".

"Teacher Song, let's have a light meal together?" Qin Shuo rushed downstairs and called Song Weiyang to stop.

Song Weiyang immediately smiled and shook his hand: "Editor-in-chief Qin, you are my senior, you can't call me a teacher." ”

Qin Shuo said with a smile: "The master is the teacher." You are definitely qualified to be my teacher in terms of company development management, and I am here to learn professional knowledge. ”

Qin Shuo belongs to one of Wu Xiaobo's "editor-in-chief classmates", a top student in the Department of Journalism at Fudan University, and the first in the exam every year. At that time, he gave up the opportunity to protect the research and came to Huadu to seek refuge with an old Fudan senior. The old senior died young, and Qin Shuo took over as the editor-in-chief of "Nanfeng Window", when he was in his 20s.

"Nanfeng Window" was originally a publication for young migrant workers, but Qin Shuo took 10 years to develop it into the No. 1 selling monthly magazine in the country. And the views were particularly sharp, Qin Shuo was called to the capital every three or five times to give lectures, because the number of lectures was too much, Qin Shuo became friends with the leaders who trained him. Sometimes it is inconvenient for those leaders to express their opinions, so they use a vest pseudonym to write a manuscript and let Qin Shuo publish it in "South Wind Window".

As for the "First Financial Daily", Qin Shuo began to prepare for it at the beginning of last year, and behind it stood the three major media groups of Beiqing, Shangguang, and Guangri.

In a Cantonese restaurant, Qin Shuo insisted on a treat, and asked Song Weiyang to order.

Song Weiyang took the menu and flipped through a few pages, and said, "One white chopped chicken, one braised beef offal, and the rest Senior Qin can order it." ”

Qin Shuo said with a smile: "This is not in line with the identity of the richest man in the world, eating too plainly." Then a braised pigeon, baked lobster in soup, abalone sauce buckled sea cucumber, well, another old fire soup. What does Teacher Song think?"

"It's all right," Song Weiyang asked the waiter again, "Is there immortal wine for sale here?"

The waiter said, "There are blue and white fairies, red flower fairies and drunken eight immortals, which of the two bosses do you want?"

"Drunken Eight Immortals. Song Weiyang said.

Qin Shuo joked: "Teacher Song really doesn't forget to sell immortal wine when he eats." ”

Song Weiyang said: "I have called you senior, what are you still calling Teacher Song? Just call me Brother Song." ”

"Then I'll take care of it and call you Brother Song. Qin Shuo said.

Song Weiyang said: "That's how it should be, they are all alumni, what are you doing with such a student." ”

Qin Shuo said: "Brother Song, can I publish the evaluation of wolf culture in "Yicai"?"

"I'm not afraid of offending the author. Song Weiyang said with a smile.

Qin Shuo asked, "Can you go deeper?"

Song Weiyang said: "What is the wolf culture? It is a wolf that takes the wolves to eat meat. Projected into the corporate culture, the bosses are the first wolves, but the employees become cannon fodder. Why do entrepreneurs advocate wolf culture now? Because entrepreneurs really emphasize discipline, obedience, and sacrifice, and want employees to abide by discipline, obey leaders, and sacrifice themselves. In the end, the prey was caught, and the entrepreneur was able to eat the meat, but the employees were only given a few bones. Internal oppression, external aggression, this is the core meaning of wolf culture, is it very similar to Fax?"

Qin Shuo smiled: "It's an interesting way to understand. ”

Song Weiyang also said: "The wolf culture is aggressive, advocating life and death, and not leaving any room for the opponent to live. This kind of ruthlessness is tactically correct, but it is strategically doomed. Our ancestors have long understood that business is based on harmony, cooperation when it is time to cooperate, and compromise when it is time to compromise. It is not a good thing to force all opponents to death, even if there is no anti-monopoly law, it will accelerate its own corruption and decline. ”

Qin Shuo said: "But the wolf culture is very effective in the entrepreneurial period, right?"

"Well, it's really effective," Song Weiyang nodded, "but a company's corporate culture is gradually formed during the entrepreneurial period." If you blindly advocate wolf nature, it will be difficult to change it in the later stage. And employees are not without ideological and emotional tools, wolf culture can not effectively improve team cohesion, a temporary or effective, but after a long time will change taste. If you keep fighting and eating meat, people will get tired, and your mind and body will be tired. When the boss can't find meat for the employee, the employee either chooses to leave the company or chooses to find meat to eat internally. Enterprises that implement wolf culture have very high management costs in the later stage. If you look at the history of the Mongol Empire, you will know that the world is invincible, and there is meat to eat everywhere. When you sit in the world, it's a mess, because the meat outside is gone, and it's all your own territory, so you can find meat to eat in your own territory. ”

"Isn't this analogy biased?" Qin Shuo said.

The waiter had already brought the white chopped chicken, braised beef offal and immortal wine to the table, and Qin Shuo hurriedly opened the bottle and poured the wine. Song Weiyang clinked glasses and said: "Because the company that creates a wolf culture not only advocates external aggression, but also requires brutal internal competition. There is a real need for competition internally, but also retain human care, otherwise your employees will never have a sense of ownership because they are always in a state of tension. The relationship between superiors and subordinates and colleagues at the same level in this kind of company is actually very bad. Isn't it a contradiction to demand absolute obedience from employees on the one hand, and to take the initiative on the other? In the long run, it will inevitably cause the superiors to make a statement, and the subordinates to make promises and turn against each other. Once the head wolf can't stop the field, the team will collapse directly. ”

After chatting about wolf culture for a while, Qin Shuo suddenly said: "Wu Xiaobo wants to interview Brother Song, ask me to ask when you are free." ”

"Why are you interviewing me if you have nothing to do? because I'm in the top 10 on the rich list?" Song Weiyang said.

Qin Shuo said with a smile: "He wants to write a book about the 30 years of reform and opening up, and he plans to spend three or four years interviewing all the successful and failed well-known entrepreneurs in China." The title of the book is "Thirty Years of Turbulence", which is expected to be completed in 2008. ”

"Yes, I'll let him know when I get back to Shenghai. Song Weiyang said.

Qin Shuo looks very old and heavy, but his pen is very sharp. This person was still taking classes at the Taurus Business School, but his manuscript was circulated to the company that night, and it was published on the second page of the next day in the "First Financial News", and a huge guide title was printed on the front page - "Song Weiyang Comments on Wolf Culture: Business Law X-Ism, It Will Kill Itself".

Mr. Song Weiyang said that wolves have inherent advantages, but they also have fatal shortcomings. Even if we want to learn from the survival rules of animals, we should learn from others, and we should not be confined to one thing. Xifeng Group, Shenzhou Technology and Shenjian Network will not learn the wolf culture, but inherit the spirit of the unique dragon of the descendants of Yan and Huang. ”

"The dragon is like a camel, hungry and thirsty, tenacious, horns like a deer, cautious, and wary of arrogance and rashness...... The scales are like carp, self-improvement, vowing to leap over the dragon gate, the claws are like eagles, the fortitude is keen, and the hit is sure to hit, the palms are like tigers, brave and fearless, and they are all things!"

Isn't it just bragging, who has Song Weiyang been afraid of?

He made a "dragon spirit", and also expounded what "Nine Ideas of the Divine Dragon", which is more compelling than the "wolf culture" when he hears it.

With Song Weiyang ranking seventh on the world's richest list, his fart is still very convincing. The article "Yicai" was widely reprinted, and the sales of this issue skyrocketed by 30%, which made Qin Shuo's mouth so happy that he couldn't close it.

There are many fans of the book "Wolf Totem", especially the majority of young students, and I don't know how many are fooled by the ideas in the book. They believe that the reason why China is backward is because it is too weak, and it lacks a wolf nature in its blood, and only with wolf nature can China prosper.

Similarly, there are many opponents of this book, and there are criticisms every once in a while.

The words that Song Weiyang said were like exploding, blowing up the already unpeaceful pit into a three-foot urine wave in an instant. Not to mention the discussion in the paper media, there are also various posts on the Internet, and the "dragon faction" and the "wolf faction" are killing corpses all over the field.

It's a pity that the "spirit of the dragon" is too difficult to operate, and the "wolf culture" is still sought after by small and medium-sized entrepreneurs.

Just like the popularity of Legends, it's purely because of the low difficulty of getting started.

The difficulty of getting started with the wolf culture is very low, the small bosses gather the employees to roar a few times a day to highlight their ruthlessness, and then do a few games to exercise the team, and take the street to run a kilometer to enhance the physique, the construction of the wolf corporate culture is done, and the employees are working hard. What's more, the performance will be evaluated every month, so that the employees with the lowest performance will kneel on the ground and go to school and slap themselves, or run outside in the winter to blow the cold wind and shout "I want to work hard".

How simple is this, it is an individual who will manage the company's team, and an individual who will build the corporate culture.

To put it bluntly, the leaders of the enterprise themselves have no ability, the "wolf culture" only needs to fool the employees to sell their lives, and the "dragon spirit" needs the boss to improve his level.

A business critic joked when writing a column: "A few entrepreneurs are dragons, galloping for nine days and traveling all over the world." Most entrepreneurs are wolves, staring at that one-third of an acre of land, racking their brains all day long thinking about how to fill their stomachs. ”

(I suddenly found out that there was one more alliance leader, it was too unexpected, and I was happy to have one more chapter today.) In addition, the former IG is back, I wish IG can win the championship, that immortal grip is exciting. ）