Boss, there's something going on!"

Song Weiyang had just finished seven days in Huadu, and was waiting for Chen Tao to finish his work, and the two went to Hong Kong City to play together, so Shen Fuxing personally called him.

"What's the big deal?" asked Song Weiyang.

Shen Fuxing said excitedly: "Dell's sales manager, send emails to former IBM PC customers. The contents of the email were exposed, and Dell said that Lenovo is controlled by the Chinese government, and every dollar spent by American consumers on IBM products will directly support or fund the Chinese government, so as to advise American customers not to buy Lenovo's IBM-branded computers. ”

"It's kind of interesting. Song Weiyang smiled.

Shen Fuxing also laughed happily: "This email has spread in Silicon Valley, and it is estimated that it will soon be reported by the Chinese media." I just convened a meeting of the publicity and sales departments, and I just took the opportunity to hype up a wave, but I can't just let Lenovo play the patriotic card. ”

"Come on," Song Weiyang said, "This time I can choose to cooperate with Lenovo to suppress Dell together, and it would be better if we could suppress HP by the way." Brother Ni wall and outside to resist its insult, we and Lenovo are both Chinese brands, we should unite to fight, but we can't let foreigners bully us. ”

Shen Fuxing immediately said: "Since the boss also supports it, then I will let people contact Lenovo now." ”

To put it bluntly, Dell has developed too fast in China in the past two years, and has become the common enemy of China and Lenovo. Even if Shenzhou doesn't take the opportunity to make trouble this time, Lenovo will decisively start a public opinion war, and Lenovo must be the protagonist, and Shenzhou Technology is purely a melon-eating crowd that is rubbing the heat.

Without waiting for the next day, the "Dell Mailgate" spread on the Internet that night, and it really aroused the indignation of countless Chinese online games. And the cents didn't dare to speak out, because the content of the email was real, and Dale was clearly hostile to the Chinese government.

The next day, major media across the country reported on the matter, and Mr. Liu said in public: "A serious enterprise should not do things that violate morality, but should do serious things!"

Originally, this matter had nothing to do with Shenzhou Technology, but Shen Fuxing swaggered to hold a press conference and said indignantly: "Dell is the fastest growing brand in China's computer market in the past two years, earning hundreds of millions of profits from China every year. But it is such a company that makes a lot of money in China to express such a bad view when snatching customers! This is not only a violation of morality, but also an expression of a wrong political stance, completely ignoring the national feelings of the Chinese people. As a Chinese citizen, I strongly protest against this, and Dell must be responsible for this matter and must seriously deal with the protagonist of 'Mailgate'! As a national brand, Shenzhou Technology resolutely stands on the side of Lenovo. I dare to say out loud that with a computer of the same price, Shenzhou is not only no worse than Dell, but also better than Dell! China's national brand will surely rise!"

A wave of public relations and publicity expenses were sprinkled, and dozens of media across the country reported the content of the press conference, and Shenzhou Technology inexplicably changed from a trick to a protagonist.

Lenovo didn't want to cooperate with Shenzhou, because if the situation was allowed to ferment, the limelight would be stolen by Shen Fuxing and Shenzhou Technology. As a last resort, Mr. Yang of Lenovo also held a press conference, and while condemning Dell, he did not forget to thank Shen Fuxing for his help.

Immediately, the two jointly launched a public opinion offensive, and then each launched its own promotional activities, frantically squeezed out Dell computers, and beat rabbits with grass and made HP a wave.

Hewlett-Packard China quickly stood up to clarify, saying that "emailgate" is not about HP, and HP firmly supports China and loves the Chinese people.

Dell China also quickly held a press conference, and while apologizing "sincerely", it threw all the blame on the sales manager who sent the email. He also emphasized that the "emailgate" belonged to the personal behavior of the sales manager, and had nothing to do with Dell, nor could it represent Dell's position.

Dell's public relations reports also came, all kinds of soft articles, all kinds of whitewashing for Dell, and trying their best to save Dell's image.

Shenzhou and Lenovo did not relent, and many cooperative media issued articles questioning, believing that Dell's apology was not sincere at all, and has not made any treatment to the sales manager involved.

Dell China could only report to the U.S. headquarters, which held a meeting for more than a month to discuss, and finally said that the relevant personnel had been fired. It is not known whether he was fired or not, or whether he was recruited to other departments after being fired.

Anyway, due to the mad dog-like bite of Shenzhou Technology, the "mailgate" incident hurt Dell, and the Chinese sales, which have grown wildly for three consecutive years, suddenly came to a standstill in the past two months. Immediately, the media exposed that Dell's Chinese factory was suspected of violating the "Labor Law", and employees worked overtime far more than the legal 36 hours per month, and the Dell factory was accused by the media of being a "sweatshop". Under pressure from public opinion, the local regulatory authorities could only issue a rectification notice to the Dell factory.

Most of these rhythms were brought up by Shen Fuxing. Anyway, the cost of public relations is not high, as long as clues and materials are provided, the media is very happy to cooperate with him for the sake of newspaper sales.

Song Weiyang is forced to say that he is a dragon, but Shen Fuxing is a living wolf. He is very skilled in using the wolf culture, that is, he does not leave his opponent a way to live, and takes advantage of this opportunity to cripple Dale. Although the final effect did not meet expectations, there are still many Chinese people who buy Dell computers, but it greatly limits the speed of Dell's expansion in China.

Not only is Dell, a foreign brand, caught in a scandal, but other foreign brands are also not having a good time.

The trigger for the incident was that during the Spring Festival, some consumers sued P&G for false advertising of cosmetics. Procter & Gamble not only did not apologize and admit its mistakes, but instead slandered consumers for impure motives and malicious hype, and also arrogantly refused to cooperate with media interviews.

If you offend the media, you still want to run?

Soon, some media exposed that similar products of Procter & Gamble had long been found to have corrosive ingredients in Japanese benzene. The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China intervened in the investigation, and then announced that the cosmetics contained the banned substances chromium and neodymium.

Other media saw that this could make trouble, and it would increase fame and sales, so they changed the way to interview and report on the shady foreign brands.

Just before Shenzhou Technology used the "Dell Mailgate" to make trouble, KFC was exposed by the media to contain carcinogens in the seasoning. This news is even more sensational than cosmetics black material, and KFC, which has thick eyebrows and big eyes, actually engages in this kind of crooked and evil ways! Even the "People's X Daily" stood up and spoke: "What is intriguing is why KFC only contains Sudan dyes in China, is it possible that the cute Uncle Sam thinks that we are a safe island for Sudan dyes here?"

At the same time as the "Dell Mailgate" was exposed, some media revealed that Colgate toothpaste contained carcinogens, and Colgate in supermarkets around the country was removed from the shelves. According to the results of the online poll, only 9.84% of voters are willing to continue to use Colgate toothpaste.

Well, in fact, Colgate was wronged. It is estimated that which media also wants to join in the fun, and wants to be a hero who exposes the shady scenes of foreign brands, so they intentionally or unintentionally mistranslated an American document and copied it and published it in the newspaper, and finally made a big oolong, and by the way, Colgate was made to death.

Colgate's fake news has just been pushed down, and Nestle milk powder has an accident again. This time it is true, the iodine content of Nestle milk powder exceeded the standard, and the National Standards Committee publicly stated that it would ban production and sales.

Then it was Häagen-Dazs again, and the masses reported a fake production den. When the law enforcement officers rushed to investigate, they found that this factory with dirty and poor sanitary conditions was actually an authentic Häagen-Dazs processing factory, and supplied the entire Häagen-Dazs store in the SAR - love her, don't invite her to eat Häagen-Dazs, because it may cause diarrhea after eating!

Then there was the Toshiba factory strike in China, Fujifilm evading tariffs and selling refurbished machines as new, and Sony broke out three major scandals in a row......

Foreign brands and companies are in a serious credibility crisis, while the Chinese media are carnivaling. Every day, reporters secretly visit the factories of foreign companies, and from time to time buy foreign brands and send them for testing, hoping to expose the shady scenes every day, so that reporters and newspapers can gain fame and fortune.

These are all foreign devils who have died by themselves, and they see that China's supervision is not effective, so they try their best to make all kinds of trouble. Because there has been no accident for many years, after being reported and sued by consumers, he is still arrogant, and he doesn't even pay attention to media reporters, and the last scandal broke out collectively in a short period of time.

Affected by this, some Chinese people began to reflect on whether foreign brands are really better than Chinese products? Even KFC contains Sudan dyes, even Häagen-Dazs is produced in black factories, and even Fujifilm cameras are second-hand refurbished.

Shenzhou mobile phones and Shenzhou computers have risen in sales.

(Milk, a new book, "Times Upgrading Plan", it is estimated that this book will be milked to death by me again.) Well, I hope IG doesn't get my milk to death. ）

"Bookmark for easy reading"