In Beijing, Longlin Film Company, in a spacious and bright conference room, Lu Lin, Song Ge, Gao Hongye, etc., listened to the publicity and distribution plan made by the publicity and distribution department about "The Legend of Heaven and Dragon Slayer: Wan'an Temple".

With Lu Lin's current identity, he doesn't have to do many things himself, and he orders his own people to be busy.

And the publicity and distribution matters are now also in charge of Song Ge and others, and he basically came to listen to it, regardless of the specific things.

"This year's Spring Festival, on February 19th, 8 movies will be released, "Dad's Holiday", "Where Are You Going Dad 2", "Rushing to the Clouds", "Heavenly Lion", "Zhong Kui Fu Demon", "Wolf Totem", "Macau Fengyun 2" and our "Yitian". ”

Dong Yi, the person in charge of the publicity and distribution department, held the red laser teaching pen in his hand and pointed to the PPT courseware on the curtain to explain.

""Dad's Holiday" and "Where Are You Going Dad 2" are both one project and two sets of teams, both of which are scheduled to compete with each other on the first day of the Lunar New Year, and it is estimated that they will not be able to replicate the box office miracle of the first part.

"Rushing to the Clouds" is a typical Hong Kong-made feature film, adapted from TVB's Taiwanese celebration drama and distributed by Guangxian Pictures, which is not favored by the industry.

"Heavenly General" is a costume action drama of Brother Cheng Long, with an investment of 63 million US dollars, and Hollywood movie stars have joined, but fortunately, the director is Li Rengang. ”

When Dong Yi said this, everyone in the room smiled.

Li Rengang is an outlier among the directors of Xiangjiang, who has never made outrageous and peerless bad movies, nor has any outstanding works. But he can still be remembered, but because of this, Jun's weird aesthetic habits are very recognizable.

It was summarized by netizens as: I love smoky suits, I wear a UFO hat, and my history teacher died early!

Since 08, this gentleman has used the same set of visual styles to shoot four films with different historical backgrounds: "Seeing the Dragon and Unloading the Armor", "Jinyi Guard", "The Legend of the Hongmen Banquet", and "The Lion of the Heavenly General".

But the characters in the play all wear smoky makeup and wear flying saucer hats, regardless of whether the historical background is the Three Kingdoms, the Ming Dynasty, the Chu and Han dynasties, or the Western Han Dynasty.

It is said that the characters in the four films gather together to fight a chaotic battle, and there is no sense of disobedience. At least the costumes, makeup, and props are very uniform!

But what this gentleman is most criticized by mainland audiences is that he interprets historical stories indiscriminately. This is a common problem of director Xiangjiang, but it is the most serious in Li Rengang.

In the final analysis, director Heung Kong is not familiar with Chinese history, but he does not know that many historical stories are basic common sense for mainland audiences.

For example, the director's last work "The Legend of the Hongmen Banquet", the storyline is well known to the world, and because of this, people who have studied in middle school a little can be surprised by this movie.

Farewell My Concubine became My Farewell Overlord, Xiang Yu did not die on the edge of the Wujiang River, but a desert where a ghost knew where it was. Moreover, when I sang in the past, I changed the overlord twice, but in such a big movie, the overlord Xiang Yu actually wore only a coat from beginning to end for many years.

Everything makes mainland audiences feel a ubiquitous sense of disobedience when watching this movie. Word-of-mouth and poor box office are also deserved.

Judging from the poster released by "Heavenly General", it is still a flying saucer hat series. However, the gimmick of the Western Han Dynasty hitting the Roman Empire is still very attractive, and Brother Cheng Long still has a high market appeal!" Dong Yi introduced.

Lu Lin said: "The gimmick is just a gimmick, Li Rengang's directing style has been completed, and this time it is estimated that history will be changed randomly." As for Brother Cheng Long, it's no longer what it used to be!"

Cheng Long is old, not only because he can't move, but also because the preaching in his film is no longer real and touching!

For example, in the early years of "Police Story", Chen Jiaju said sadly: "What director? When we were fighting on the front line, he was thinking about which woman to go to dinner with in the office. We were desperate to get people back, and he just thought about whether the program was right. If he just moves his mouth, we will go desperately! You step on the shoulders of your subordinates and go up, have you thought about them for your subordinates! If you die a subordinate, you only need to write a report and bow three times, and we people also have parents! Without our subordinates charging into battle, how can you be qualified to sit in this air-conditioned office?"

To be honest, Lu Lin saw that this was also a sour nose back then, and he couldn't help but shout for Chen Jiaju.

But the preaching in "The Heavenly General" is a little funny. "We all want everyone to turn enemies into friends, regardless of race, and maintain peaceful coexistence. ”

"We Chinese soldiers are different from you, you are trained to kill, we are trained to save people...... Revenge only increases hatred. ”

Such preaching lines are noisy and seriously violated, not only can they not infect the audience, but they make people play. When the movie is released, everyone will know how pitted this film is.

Lu Lin said that Cheng Long was no longer what he was back then, except for Song Ge, everyone who could speak a little bit responded one after another. Although it is not as exaggerated as the Xingzhu sect disciples in "Tianlong Babu", most of them follow the trend.

Lu Lin also knew that these were inevitable, so he just smiled indifferently. Song Ge didn't feel like talking, so he stopped the conversation and asked Dong Yi to continue to talk about the plan.

"Zhong Kui Fu Demon" is controlled by Dasheng Guoji, jointly produced and distributed by Guangxian and Wan Da, starring Cheng Kun, IP, investment, and special effects are all low-profile versions, I believe that audiences who are used to watching special effects blockbusters produced by Long Lin will not like such films. ”

Everyone agrees with this, if you want to talk about artistic value and win major awards, Longlin Pictures' works are not very good. Only in terms of visual effects, it is not worse than Hollywood's A-level productions.

With such a jewel in front of him, a small company like Dasheng Guoji wants to get a low-profile version of a magic special effects movie to fish in troubled waters, I'm afraid it's a miscalculation!

"Wolf Totem" is directed by French director Jean-Jacques Arnaud, with an original book, starring Feng Shaofeng, and the box office is not predictable. ”

"Macau Fengyun 2" has the blessing of the previous work, in terms of actors, Zhang Jiahui replaced Du Wenyi, and Yu Wenle took the metabolism pavilion style. The theme of comedy family carnival may perform better at the box office than its predecessor. ”

After the introduction of the seven films competing in the same period, Dong Yi concluded: "These seven films belong to different genres, and according to the market appeal, those that can directly compete with "Yitian" are "Heavenly General", "Macau Fengyun 2" and "Zhong Kui Fu Demon". As for the other films, the impact is a little less.

In terms of publicity and issuance, it is still mainly based on ticket compensation, hard advertising, and publicity and hype. Because the expected box office is one billion, the publicity and distribution cost is initially planned to be 100 million.

It is divided into box office subsidies of 30 million, advertising and publicity 50 million and 20 million distribution funds.

In terms of publicity and hype, it is the love work of Director Lu and Miss Jing Xiang......"

When Dong Yi said this, he was still a little bottomless in his heart. Because Lu Lin, the big boss, has a cold personality and is not very good at talking, I don't know if he will be angry because of this.