Behind a hit movie, in addition to super high quality and the right schedule, proper marketing is also very important.

For example, "Taiping Wheel" is a typical example of failed marketing, and "Later Us", "Predecessor 3", "Mermaid", etc., are all examples of successful emotional marketing.

The plot of "Heaven and Dragon Slayer: Wan'an Temple" inherits the previous work, with Zhao Min's sentence "Come to find me in most of the capitals" as the promotional selling point, supplemented by "the last Hong Kong-style martial arts", plus Lu Lin directed and acted, all-star lineup, the box office should not be bad.

Dong Yi, the boss of the publicity and distribution department of Longlin Pictures, analyzed the opponents in the same schedule, and focused on the specific publicity and distribution plan. Finally, he said: "The current plan is like this, I don't know if you have any questions!"

Everyone looked at Lu Lin and Song Ge, waiting for the two leaders to set the tone. Otherwise, this will jump out and say loudly, okay, and Lu Lin or Song Ge will reject the plan again, but they will be slapped in the face!

Song Ge looked at Lu Lin, "What do you think of this plan?"

Lu Lin nodded slightly, and said, "I think it's okay, if everyone doesn't have any doubts, just use this plan!"

It was unanimously passed, but in fact, there was nothing to discuss. The so-called one force will drop ten, with Lu Lin's current fame, as long as he has a conventional marketing plan and does not make any particularly brain-dead mistakes, even if the movie has an average reputation, the box office will not be bad.

After the meeting, various departments took action, and the intensive publicity and distribution activities of "Heaven and Dragon Slayer: Wan'an Temple" officially began.

At the same time, other opponents in the same schedule, publicity activities are also in full swing.

On January 19, "Heavenly Heroes" released a set of stills of Cheng Long and his brothers drinking and singing in Yanmen Pass, saying that the scene can be called the Western Han Dynasty version of the Spring Festival Gala.

It is said that the Spring Festival Gala has been very unpopular with young people over the years, and the publisher of "Heavenly Generals" wrote a draft like this, and I don't know if it's ironic or ironic!

On January 21, "Heavenly Generals" held a press conference on the theme song in Beijing, which rubbed the popularity of "Little Apple" without suspense.

On the same day, "Macau Fengyun 2" held a press conference in Beijing and released a trailer, and Fa Ge said that he wanted to beat Zhang Jiahui.

On the same day, "Zhong Kui Fu Demon" also held a press conference for the theme song of "Desperate for Himself" in Beijing, which was ridiculed by the media as a "new divine comedy" because of the "psychedelic" style of the song and the super high difficulty of singing.

The filmmakers of "Yitian" did not join in this excitement, and the trailer press conference was held on Saturday the 24th.

On January 30th, director Wang Whale suddenly set off a scolding war on the Internet, the reason for which was that the "Ahri Fan Club" launched a vote - "Eight movies in the Spring Festival file, which one are you going to watch?"

Wang Whale posted on Weibo: It's really ugly, "Zhong Kui" changed from 1,000 votes to 76,700 votes in one hour, will anyone believe that it was not done by the navy?

The marketing side of "Zhong Kui Fu Demon" responded, saying that Wang Whale was psychologically dark, stepping on the bodies of Huang Qiusheng and Du Wensheng to flatter the mainland. If "Zhong Kui Fu Demon" has a ticket, I will die the whole family, and the whole family will die without you!

But the follow-up was over, and netizens even questioned the suspicion that both sides were hype, after all, the scolding war attracted the public's attention!

Entering February, there are more and more promotional activities for the eight films released on the first day of the Lunar New Year, but if you want to say that the momentum is huge, it has to be "Yitian", after all, Longlin Pictures has always been willing to spend money on publicity and distribution.

After that, there will be the premieres of various films, "Zhong Kui Fu Demon" on February 4, "Heavenly Generals" on February 7, and "Macau Fengyun 2" on February 8, all of which are very small in scale and do not have a film viewing meeting.

The advantage of this is that it can be kept secret to the greatest extent, especially if the quality of the film is not good, it can still grab the box office for a few days.

Only those who are very confident in the film will have a viewing party at the premiere, such as "1942", "One Step Away" and many of Lu Lin's films.

This time, "Yitian" is naturally also a premiere with a viewing film, otherwise how to ferment word-of-mouth in advance.

The premiere is scheduled for Sunday, December 15, less than a week before the screening, at the Beijing Workers' Stadium.

said that this afternoon, the invited film creators and guests left early. Lu Lin and Jing Yan were also "tricked" by makeup artists, and then they dressed up and got into Lu Lin's nanny car from the villa in the west of the capital and went to the workers' stadium.

Outside the venue, because of the cold weather, the organizer set up a temporary red carpet room, and the guests who arrived got off the bus and walked directly into the red carpet room, and then signed on the promotional backboard inside. The big wrist may be interviewed twice, and the weight is not enough to send it over with a thank you.

The order of appearances, because it is only the premiere of a movie, not the red carpet of the film festival, so the stars and artists can't compete with it.

The small amount of people who are not popular enough to appear earlier, and the big wrist is to sit in their car for a while.

But before signing the backboard, Li Mi, the host of the movie channel, talked eloquently to the photojournalist of CCTV, because the entire premiere process was exclusively recorded by the movie channel.

After talking for a while, an artist finally entered, but it was Zhou Zhaolong, Lu Huihuan, and Lin Guibin.

Li Mi exaggerated: "Wow, the three major villains of Hong Kong martial arts action movies! If you can gather these three, the fight scenes in it must be very good!"

The audience outside the railing saw these three appear, although they were not fans of these three, but they were also a little excited.

Someone said: "I'll go, Chang Wei, he often participates in Director Lu's works!"

"Everyone here is garbage, is the senior brother very handsome!"

"Lu Huihuan was originally Brother Cheng Long's person, and now he is also mixed with Lu Lin!"

"The three villains, the fight is worth looking forward to!"

In front of the propaganda backboard, the three of them signed their names, and Li Mi said with an exaggerated expression: "Actually, the three of you are very handsome, it's a pity to keep playing villains!"

Lu Huihuan said: "There's no way, no one praises it, so you can only keep fighting, it's good to be able to start work! Although I am also playing a villain in this film, I am still very grateful to Director Lu Lin!"

Zhou Zhaolong has cooperated with Lu Lin more times, mixing better than those two, smiling brighter, and what did Li Mi think when he asked him to remake Yitian after 20 years.

Zhou Zhaolong said: "Twenty years ago, I played Song Qingshu in "The Demon Sect Master", and Director Lu originally wanted me to play Song Yuanqiao this time, but this person didn't have a role, so I asked the director for a villain role. ”

Li Mi said: "You still like to play villains!"

Zhou Zhaolong said: "I'm an action actor, I'm old, and I can't play for a few years." While I can move now, I will definitely have to act in a lot of plays!"

"Then how do you feel about fighting against Director Lu?"

Zhou Zhaolong said: "It's very enjoyable, Director Lu's kung fu is really very high, let's put it this way, I can shoot with all my strength without worrying about hurting him!"

Li Mi had a very exaggerated expression and said, "That's really powerful!" and then asked the former "Senior Brother of Broken Water", "What role does Teacher Guibin play in this play?"

Lin Guibin said seriously: "The three of us walking together, we must also play villains!"