Chapter 0403 - Buyback (1st Update)
A few people were still chatting when they were eating, now that the situation has been decided, Lu You can't afford to make any big waves, real estate is not like the Internet, the situation has changed abruptly, today is king, and tomorrow it may be defeated.
With the explosion of TV commercials, more and more calls came in, only to be told that they were all sold out and that they would come back tomorrow.
Fifteen houses were sold in one afternoon, and it was a reservation fee, and there were tens of thousands of houses in eight cities combined, plus the upper bunk, if you want to sell it, it is even more difficult!
At lunchtime, Mr. Xu gathered the company's senior management, especially the publicity and operation, and the victory was just around the corner.
Raising his glass and facing everyone: "On the first day of today's opening, the pre-sale is hot, and the ten-city model has been completed, laying the foundation for next year's popularity, especially in cooperation with Mr. Yang." We will become a leading enterprise in the real estate industry. ”
Mr. Yang's face was full of red light, and when he heard the words "real estate leader", he had a smile on his face, Lu You was not afraid, and he didn't take him in his eyes from the beginning.
Now that it is done, the preliminary operation has shown the comprehensive strength of the two, and there are only two that can fight. said: "The two of us made a bet with Mr. Lu, 100 million, now this kind of hot scene, the basic plate of the ten cities has been decided, 100 million is not a lot of money, I propose to send it to the employees of the two companies." Use it as an incentive. ”
"Okay!" Mr. Xu nodded.
There was applause at the scene, everyone applauded, divided other people's money, naturally the happiest, the atmosphere was pushed to a superb level, everyone drank it all, today's dinner is really the biggest good news.
The real estate eruption is imminent, and everyone present in the future will count the money and count the cramps.
Lu You hurriedly ate a fast food, and rushed to the conference room, the atmosphere was solemn, the advertising was squeezed badly, what does the real estate rely on? Isn't it advertising?
The manager of the advertising department of the real estate company sat there with a straight waist, and the boss of the group personally went to the front line to supervise the war, which was originally a big thing, but these advertisements are now made people look at it.
His resignation letter has been written, put on the table, ready to be submitted at any time, so many real estate, the responsibility to be borne, he can't afford it, even Mr. Wu can't afford it.
And as far as the current advertising layout is concerned, it is completely messy.
The real estate positioning is a high-end residence, and the results are all aimed at the bottom users, Lu You is like he wants to open Michelin to the countryside, such advertising positioning makes him very helpless.
From a professional point of view, it's really blind, but whoever makes the family the boss can only listen to the blind command.
Lu You stepped in, Wu Biao took the lead in applauding, Lu You stretched out his hand and said, "Don't shoot, let's get down to business, how is the situation with the post bar now?"
"At present, there are more than 70,000 calls received, from all over the country, not many who are interested in investing, and many are scolding. ”
Lu You opened the folder, glanced at it and asked: "In each city, ten properties are released every day, and they are sold at the price of 1998 per square meter.
"Mr. Lu!" Wu Biao hurriedly said: "Now every city has released ten properties, we can't sell them, in the morning, Changsha will sell a set, and the construction site is still in a state of construction, many people don't believe it, the same is true for shops, several places, in remote places, even if we buy back, the cost of money is too large!"
The operations manager continued, "That's right. And we sell it according to this model, and then buy it back, and all of it is sold out, I am afraid that we will lose tens of billions of dollars. ”
Lu You looked at the operations manager and asked, "What's your name?"
"My name is Wang Ping, and I am now a real estate operations manager. Wang Ping replied.
"How many years have you been in real estate operations?" Lu You asked again.
"Five years!" Wang Ping looked at Lu You's gloomy face, feeling that the atmosphere was a little wrong, he seemed to have said the wrong thing, but he didn't expect that sentence to be wrong.
Lu You wanted this Wang Ping to get out, and after thinking about it, other real estate operation managers, basically at this level, took a deep breath and said: "In terms of operation, I have taken over the past few days, repurchased for me, and no one buys it, so the company pays for it, let the employees pretend to be private to buy it, and then repurchase it the next day, we must do a good job of publicity, especially in the post bar, word of mouth, you know?"
"Mr. Lu, that money, if you get it like this, if you sell a house and buy it back, you will lose tens of thousands of yuan, and there are now more than 2 billion yuan left in the real estate account, and this money is used for development. Wu Biao whispered.
Lu You took out his mobile phone and rummaged through the phone number. called Wu Tao: "Hey, Mr. Wu, I'm Mr. Lu, before I get off work today, I will transfer 200 million yuan to the real estate, and I will return the account before the end of the year." ”
The senior management of Youzu Real Estate is only more than 100 people. Last year, I made a community, and the money handled was only 2 billion, and the finance, operation, personnel and other departments felt that the company was going to be awesome.
Now Lu You has transferred 200 million with a phone call, which can be said to have opened everyone's eyes.
The boss of the group is awesome!
This is called the real spending.
Wang Ping shut up, he was still worried that he would lose money, and he had these two billion. I have been able to repurchase for a while.
Lu You's operation is very simple, that is, to cause a robbery, in the advertising investment this quick reduction of funds, to stimulate the market, once the house of the You family is no longer used to live, but become a stock-like thing, rising every day. There won't be a sell-off.
Before the price is lower than four thousand five, Lu You will definitely not sell too many real estate, and when everyone has a ticket and opens the floodgates, it will cause a scramble.
The early repurchase requires a lot of funds, but once a rush is formed, the funds will flow back soon!
One meeting lasted two hours. It can be said that everything is very small, Lu You personally got started, busy with the group, after the meeting, and even went to the sales department to see it in person, and asked Wu Biao to invite some people to come over, and the requirement was that the sales department was crowded every day. It's best to have a queue right outside the door.
"Gather all the sales, I'll have a meeting!" Lu You said to Wang Ping.
Wang Ping was also speechless, you, the boss of the group, gave us a meeting, and we were already frightened, and now you have to hold a meeting for the salesman?
If it weren't for Mr. Wu's presence, he really suspected that this person was a fake. I could only go to the sales manager and say that the boss of the group was going to have a meeting, and asked him to gather everyone to the group, and by the way, the representatives of real estate in other cities were also called.
There are more than 100 people standing in the hall of the sales department, basically all of them are little girls in their twenties, and the sales manager's legs are weak, and Mr. Wu does not come to the sales department. The boss of the group is even more, which is equivalent to the emperor coming to the village and holding a meeting for the village party secretary.
"Hello everyone!"
"Good! Very good, every day is beautiful, serve customers with heart, Youzu real estate, quality first!"
"Let us welcome the Executive President, Chairman of the Board of Directors, and CEO of Youzu Group to give you a lecture. ”
Everyone was blindsided. This long list of names sounds like a dream, and they feel that the most contact in daily life is the sales team leader, and they have to tremble when they see a sales director.
Lu You stepped forward and said, "Ladies and gentlemen, good afternoon. ”
"Mr. Lu is good!" Wang Ping took the lead in shouting, and then began to applaud, startling Lu You and turning his head to glare at him.
"Mr. Lu is good!"
The sound pierced the roof and made people's eardrums hurt.
"Okay, okay, don't be so polite. Lu You raised his hand and said, "I will meet you today, just a little, starting from today." Youzu Real Estate has officially entered the blowout period, when serving customers, just a little, don't be too good, our house is not worried about selling, don't chase people to ask endlessly, buy or not. Make 80 phone calls a day to harass people, drag a little, buy if you want to buy, don't want to buy and get out, you know?"
Everyone is confused, is this the service industry?
How do you feel that the sales in Lu You's mouth are like God.
"You just have to tell them about our strengths. Price increase space, future trends can be, don't buy if you don't want to buy, you also have personality, a little awesome, just such a thing. ”
At four o'clock in the afternoon, the local post bar began to fry. Youzu real estate sales are booming, and some people posted a scolding, saying that they will never buy such a broken house again in their lives, so that everyone should pay more attention and don't go.
At five o'clock in the afternoon, the major cities began to explode, due to the release of too small the number, in one day, Youzu real estate from 1998 to 211, Wanda shops from 2365 to 2635, someone bought a house in the morning, before waiting to see, someone called to ask if they sold it?
I sold it, and the whole person was confused, buying a house in the morning, selling a house in the afternoon, and earning 27,000, this is simply pie in the sky!
Posts discussing Youzu real estate are swiping the screen, and a large group of people are scolding liars, inciting local housing prices, and constantly shouting. Housing prices are definitely going to fall, it's just an influx of hot money, a rapid increase.
Some people start talking about the local economy and per capita GDP, some people talk about the international situation, and more importantly, they talk about the stock market and the market value of Youzu Group.
If you don't plan to buy a house, it's a good look. However, those who plan to buy a house are quietly watching, and most of the people who buy through TV advertisements are not well-informed in rural areas, and they are very happy to hear that the price of their house has increased through their relatives, and they do not sell it for any amount of money, waiting for it to continue to appreciate.
The pre-sales of Evergrande and Country Longan are very hot, the service is good, and the high-end community is created, while Lu You is completely staring at the next three roads, and the two cities are particularly prominent, and hundreds of sets have been sold in a few days, but the Internet is not hot.
After dinner in the evening, Yang Huiyan noticed for the first time that the local post bar in eight cities was highly discussed, which made people smack, and immediately found the local post bar of the operation department.
But if you send one and delete one, as long as it has something to do with the two families, all of them will be deleted, prompt, illegal information!