The publicity and positioning of the movie is a bit similar to the star selling personality in the entertainment industry. Because it is not easy for people to remember, but it is easy to set people. It is a precise positioning, so that a certain feature of the star is deeply rooted in the hearts of the people, improves the recognition and makes it easier to be remembered and loved by the audience, and then relies on the personality to set up fans.

For example, when Di Lieba came to prominence with "Carat Lovers", his team quickly created characters such as "Fat Di" and "Foodie" for him, narrowing the distance between celebrities and the public, and then achieving the purpose of attracting fans.

There are also Liu Tao's "good wife", Jin Dong's "old cadre", Andy's "dedication", Xiao Jingteng's "rain god", Deng Chao's "comic" .......

Character design can bring many benefits, and maintaining or choosing a better character design has become one of the main jobs of stars in the entertainment industry. For example, after Liu Tao "Ode to Joy", she took off the label of "good wife" and began to sell "general attack" characters.

However, the competition in the entertainment industry is fierce to the point that good characters are also in demand. A group of traffic actresses have "combed their hair into an adult and put on a handsome suit", playing the "female general attack" character, and the press release must be "full of aggression" and "flirting with girls" and other fonts. There are too many specific actresses, so I won't list the names one by one.

How well a "character design" sells is not the point, insisting on not collapsing is the king. Because of those celebrities whose personalities collapsed, almost all of them were flooded with negative news in an instant, and the starlight dimmed instantly.

And the box office of "Painted Skin 2" fell huge on the second day of its release, which was also the result of the collapse of "character design".

The reason is that Hong Kong's director Wang Jing posted a movie comment on Weibo: "Watching "Painted Skin 2" in Hong Kong, it's very strange, it's all 2D version, are Hong Kong people more 2?"

After the comments were forwarded by many insiders, mainland netizens discussed a lot, and many netizens angrily questioned the suspicion that "Painted Skin 2" had a lot of money in the mainland.

Because before the release, the filmmaker suddenly announced: The 2D version of the film has flaws in the production, which hinders the reflection of the film's magical theme characteristics and viewing effect, although the effect is still not satisfactory after continuous improvement. For this reason, our company has decided to cancel the 2D version of the screening and only provide the 3D version in an attitude of responsibility to the audience. ”

This reason is a bit ridiculous, but as a commercial act, the filmmaker does not provide the 2D version to mainland audiences out of interests, and it is not easy to blame anything.

But the "Painted Skin 2" released in Hong Kong only has a 2D version and no 3D version, which makes many fans angry! Damn, watching a movie is also a "mainland special version", when we are stupid and have a lot of money?

What's even more heart-wrenching is that the effect of this special 3D movie is quite scum, especially for some viewers who feel uncomfortable and will be pleasantly surprised to find that they take off their glasses halfway, hey, the picture seems to be clearer!

"Painted Skin 2" has received a flood of bad reviews, and the reputation of "Breakup Master" is not very good. In the huge summer file, the domestic film protection month, but there are only these two movies competing for the title, it can only be said that the road of Chinese films is still very long.

However, the good thing about "Breakup Master" is that Longlin Pictures does not brag when it is announced. The positioning of the film is a vulgar and funny film, not talking about emotional art.

This can also be seen from Deng Chao's performance during the roadshow, to say that he is also really let go of the lower body, when he was promoting in Sanlitun, the capital, he danced the "comic dance", where do ordinary celebrities do it.

The whole film from the trailer to the announcement, from the inside to the outside, exudes a spoofed and funny atmosphere. And it turns out that the elegant and vulgar have their own pumps. In another time and space, the 660 million of "Breakup Master" was achieved on the same day as "Transformers 4", with hard steel on the front.

And "Painted Skin 2" is awesome, accounting for a good schedule for the ages, and "The Hunger Games", which had a little spare time before its release, has been in its third week.

If it is synchronized with North America, "The Amazing Spider-Man" should be released on July 3. As a result, after the release of "Painted Skin 2", there has been no news of the little spider. The relevant departments said that in order to avoid "Painted Skin 2", "The Amazing Spider-Man" "took the initiative" to move to August 30.

This kind of operation, you can't accept it!

However, in this time and space, "Painted Skin 2" has met its opponent! "The Breakup Master", which was released one day later, had a box office of 53 million on the first day, although it was not as good as the first day of "Painted Skin 2", but it was also menacing.

After such box office results came out, Huayi and the filmmakers were a little panicked, thinking that it would be time to reap the box office if they drove away "The Amazing Spider-Man" and dominated the summer file.

The next day, the score of "Breakup Master" on Douban dropped from 5.8 to 5.4, and "Painted Skin 2" also dropped from 6.6 to 6.1. In the comment area of both films, there are many one-star negative reviews.

However, the daily box office of "Breakup Master" has risen to more than 60 million, while "Painted Skin 2" is in the early 60 million, which can barely be regarded as a chess opponent.

The vulgarity, bluntness, and embarrassment of "Breakup Master" are the most commented on by netizens. And the one-star negative review of "Painted Skin 2" is mainly "pseudo 3D circle money, one-star bad review does not explain." ”

In other words, in this case, netizens have seen the traces of the two films playing each other's black hands, and some people even commented: "The North American market is all super blockbusters competing for each other's schedule and box office, we are good, two bad movies are fighting, who can save Chinese movies?"

As soon as this post came out, it caused the audience to complain. Although the box office attraction ability of the two films is very strong, there are too many slots.

If the domestic audience hadn't watched "The Return of the Great Sage" and "The Alliance of the Gods", it would be okay, they had been baptized by cool special effects, how could they stand the pseudo-3D of "Painted Skin 2". The cost of 10 million yuan for the later transformation is not funny, right? Chinese film market, what can 10 million do? The popular little fresh meat is not invited!

A student posted, "I went to watch "Painted Skin 2" and "Breakup Master", the special effects of "Painted Skin 2" are too scummy, as soon as Fei Xiang spoke, the audience laughed, it was so embarrassing to hear. "Breakup Master" is not very good, it is too spoofed to stand it. Looking forward to Lu Lin's "Hou Yi Shooting Sun", when will it be released!"

The following comments, naturally, there are those who praise "Painted Skin 2" and belittle "Breakup Master", and there are also those who belittled "Painting" and praise "Points", and the two gangs quarreled.

The third faction is looking forward to "Hou Yi Shooting the Sun", lamenting when it will be seen. More netizens posted, the current domestic director is also a little more conscientious about Lu Lin, the plot is good-looking, and the special effects are superb.

Unexpectedly, not long after speaking, some netizens said: "It's okay, I was tricked by Lu Lin to watch "Breakup Master"!"

This is good, all netizens complained, saying that when they saw Lu Lin in the trailer, they went to buy tickets without thinking about it.

Later, some netizens ridiculed: Are you stupid, the filmmaker has already said that Lu Lin is a cameo, and he will appear for less than two minutes.