Chapter 134: Fake 3D Blockbuster
Hollywood's heavy industry film investment is indeed very huge, 100 million US dollars can only be regarded as the starting price, and there are not a few films with a cost of 230 million yuan. The gap between China and the United States in terms of film is multifaceted, at least in terms of production costs, which is enough for us to catch up for many years.
Yu Dong has some understanding of these natures, but it doesn't mean that he agrees to start with the cost first, and hurriedly said: "I know, but isn't our market scale limited!"
Don't look at the domestic filmmakers who are always clamoring to enter North America, in fact, they are all out of speculation, and few dare to calculate in the preparation period of the film, how much money can be made in North America, and how much box office can be produced in other overseas markets.
Lu Lin smiled indifferently when he saw it, not dwelling on this topic. Because it's still early, and the matter of overseas distribution and global simultaneous release is not something that the two of them can understand after a drink, so after talking for a while, the topic was diverted.
After Yu Dong learned about the filming progress of "Hou Yi Shooting the Sun", he went to the set to take a look and then returned to Beijing, Lu Lin naturally continued the filming of the film. After all, no matter whether the box office results of "The Avengers" are good or bad, there is no competition with him at the moment, so there is no need to bother to pay attention.
In a blink of an eye, at the beginning of June, "Hou Yi Shooting the Sun" was finally completed, which lasted one hundred and seventeen days, which is not a long time.
Because the finished film has already appeared in his mind during filming, the "director's creation" at this time is like an open-book exam, which is simply copying according to the "answer", saving the steps of thinking and solving problems, and the efficiency is naturally greatly improved.
As soon as the filming of the film ended, Lu Lin was busy cutting out the "green screen version" of the film in the fastest time, and divided about half of the special effects shots to Bo Na and Guang Xian, and asked them to contact the special effects subcontracting company. Lu Lin flew abroad with the rest of the footage and assistant Gao Wen, and when he flew back to China after a circle, it was already the end of June.
At this time, in the discourse film market, there is a very important film to land in theaters, that is, "Painted Skin 2", which opened a precedent for pseudo-3D money.
"Painted Skin 2" was originally filmed in 2D, and an additional 10 million yuan was urgently invested in the later stage and converted into a 3D version.
Producer Pang Hong introduced in an interview with the media that the Chinese company responsible for the 3D transformation of the film is a Chinese company, and the 3D effect of "Painted Skin 2" is definitely comparable to the transformation of "Titanic".
However, the Titanic 3D version of the transformation took 60 weeks and $18 million. "Painted Skin 2" only added more than 10 million yuan, and hurriedly transformed it into 3D, and dared to claim to be on par with others, which is a bit too much!
And such a pseudo-3D movie with special effects garbage and hypocritical plot can actually circle a box office of 700 million, which can only be said that the domestic audience was too popular with 3D films back then.
Moreover, at that time, it was also an era when marketing was done well and bad movies could be sold for money, not to mention that the distributor Huayi was also a master of selling bad movies.
Coupled with the favorable timing and place, such as the domestic protection month, Hollywood blockbusters withdrew. The previous work laid the foundation, and word of mouth became a selling point. Only the 3D version was released in the mainland, and a series of behaviors such as secretly raising ticket prices made such a bad movie "Painted Skin 2" win a high box office.
But Lu Lin believes that what happened in another time and space will not be repeated in this time and space. First, after the baptism of cool special effects of "The Return of the Great Sage" and "The Alliance of the Gods", it is unlikely that domestic audiences can tolerate bad movies like "Painted Skin 2".
The second is Deng Chao's new film "Breakup Master", which has already completed post-production, finalization, and publicity, and will land in theaters on Friday, June 29, only one day later than "Painted Skin 2"!
Deng Chao has no complaints about this, and he thinks that the two films are not the same genre, "Painted Skin 2" focuses on 3D, magic, and love entanglement. And the main selling point of his "Breakup Master" is to be funny, not to mention that there is a cameo by Lu Lin in the film, and it will not be bad at the box office.
And the reason why Lu Lin set the release time the day after "Painted Skin 2" is because he believes that the reputation of the former will collapse more than another time and space.
If you are not afraid of not knowing the goods, you are afraid of comparing goods. Even if "Avatar" didn't grab a ticket back then, "The Return of the Great Sage" has always been watched, "The Alliance of the Gods" has always been watched! There is also a 3D version of "The Avengers", which has just been drawn.
If you can still tolerate "Painted Skin 2", which only has the most 3D subtitles, it can only be said that the appearance of bad movies, the audience also has a certain responsibility!
However, early in the morning of the 29th, the box office results of "Painted Skin 2" on the first day were released, and Huayi announced that it had cut 80 million on the day of the premiere, which instantly shocked the industry.
Although it is still far from the first-day results of "The Return of the Great Sage" and "The Alliance of Gods", in the eyes of some filmmakers, Lu Lin's special effects blockbuster is nothing! Let's add 10 million, and if you get it casually in the later stage, there will be nearly 100 million box office results on the day of release. If you make a good film, it's not a dream to exceed 100 million on the first day!
The results of "Painted Skin 2" really boosted some people's confidence, but Deng Chao, who was running a roadshow around, had no bottom in his heart, and called Lu Lin on the way to the theater.
"Director Lu, hello, I'm Deng Chao!"
Lu Lin smiled and said, "Oh, I know, what's wrong, Brother Chao, there's something wrong with the itinerary?"
Deng Chao hurriedly said: "No, no, I'm bored on the way to the theater, I'll say a few words to you!"
Lu Lin said: "I was scared by the results of the first day of "Painted Skin 2", right?"
Deng Chao nodded slightly, but Lu Lin, who was through his mobile phone, couldn't see it, "It's a bit bottomless, although I think the two films have their own selling points and don't coincide, but the market size is limited!"
Lu Lin smiled, talked about the time and cost of the transformation of "Titanic" to 3D, and then said about "Painted Skin 2", and then said: "Do you think the effect can be good in terms of the funds and time for the transformation of "Painted Skin 2"?"
Deng Chao said solemnly, "That's true, but the key is that the audience is very popular, and I don't care about the quality of the film!"
Lu Lin said in his heart: "Then there is nothing to say, you can't let me go to the theater to watch a "Painted Skin 2", use super microscopic computer scanning to copy the high-definition film source, and then distribute the resources to the Internet!"
Although the producer and publisher of "Painted Skin 2" are not very authentic, it is impossible for him to do so! You will "blow up" with one hand in your own hand, and it will not be very authentic to steal the opponent's "card".
"Brother Chao, if you want me to say that you don't think too much, do a roadshow and do publicity in a down-to-earth manner, the box office of your "Breakup Master" will not be too bad!"
Objectively speaking, this film is a bit vulgar, but at least there is some sincerity. In order to make the audience laugh, Deng Chao made all kinds of "cheap tricks" in the film, and the audience almost couldn't get out of the screen to laugh.
Brother Chao listened to Lu Lin say this, so he couldn't say anything more, hung up the phone and picked it up to go to the roadshow.
And the box office results came out the next day, which was really surprising, the box office results of "Painted Skin 2" on Friday actually fell by more than 20% compared with Thursday, and what was even worse was the flood of bad reviews!