0501 Southeast Asia Market

Time soon entered June, in the past three months, the cumulative sales of Xiaofuwa cars, has exceeded 20,000, and 20,000, all of them went to the private car consumer market, none of them are because of the government or commercial car orders and consumption, this is of great significance for domestic private car consumption.

Not to mention, in the past year, the sales volume of Kirin cars and Phoenix cars in China for a whole year has only added up to a little more than 30,000 units, and among the sales of these 30,000 units, the real flow to private car consumption is not even less than 10,000 units, and the vast majority of them are business orders from enterprises and even government orders.

The sales volume of Xiaofuwa cars has exceeded 20,000 units in three months, and Xiaofuwa can sell 20,000 units because the total supply is only 20,000 units, while the domestic sales of Kirin cars and Phoenix cars are 30,000 units, because the total demand is only so much.

One is the supply factor, and the other is the demand factor, which is definitely a qualitative leap for private car consumption.

Of course, if you evaluate from the point of view of profits, the profits that Xiaofuwa cars can bring to Tianming Automobile Company are actually very small, and the profits brought by 20,000 Xiaofuwa cars are definitely not as good as the profits that can be brought by 2,000 Kirin cars, but for the company, the profits on the books are not all that a product can bring, and sometimes, the invisible profits are even greater.

Judging from the role of Xiaofuwa sedan in developing the domestic market, the Phoenix brand sedan and Kirin sedan combined, are not as good as Xiaofuwa car, which is the ultimate meaning of family cars, and the purpose of Zhou Jingming's development of family sedan projects is also here.

After the time entered June, Tianming Automobile Company also held a mid-year summary meeting to make a detailed summary of the work and achievements of the past six months, and make arrangements for the work in the second half of the year.

"In the first half of this year, the total sales of all three models of the company in the world, the historic breakthrough of 150,000 units, reached the level of 180,000 units, of which the European and American markets are still our company's largest market, the total sales of Kirin cars and Phoenix brand cars in Europe and the United States in the first half of the year, has approached 150,000 units, especially the Kirin car, thanks to the release of the second generation of Kirin cars, the total sales of Kirin cars in the European and American markets, but also more than 100,000 ......"

In the conference room, Xu Weidong is on behalf of the sales company, the work of the first half of the year to summarize the report, it can be said that this half a year, for Tianming company, is definitely a bumper harvest of half a year, the new product Xiaofuwa car in the domestic market invincible, and the old products Phoenix car and Kirin car in the European and American markets are still eye-catching, can be described as fame and fortune.

After the end of the sales company's report, the next thing is to summarize the corresponding work of the four major factories, because they have always paid more attention to the production of the factory, so Zhou Jingming still knows the situation of these factories very well.

In addition to the engine factory, because SAIC Volkswagen has mastered the assembly technology of Santana engine, so from the second half of this year, SAIC Volkswagen will completely stop using the engines produced by Qiming Engine Plant, and replace them with engines independently produced by SAIC Volkswagen, and Tianming Company has also ended the engine supply to SAIC Volkswagen for nearly ten years.

In addition, the automotive electronics factory has also successfully built the first overseas ESP production base in Germany, and began to supply Volkswagen and BMW, Mercedes-Benz and other automobile manufacturers in batches, firing the first shot into the automotive electronics market.

It can be said that all the industries of Tianming Company are in a stage of rapid development, which has a huge impact on the world automobile industry pattern from all aspects.

"In the first half of this year, for our company, is a significant half a year, especially the release and successful listing of the small Fuwa car, it can be said that since the establishment of the company, the most important layout, through the small Fuwa car, we have firmly controlled 30% of the domestic market, and in the second half of this year, we will move towards a higher goal. ”

After everyone finished reporting, Zhou Jingming began to make a final summary.

"Among them, it is inseparable from the joint efforts of all employees of the company, so I would like to thank you for your hard work in the past six months, in order to express the company's gratitude to all employees, all employees are issued in accordance with the standard of three salaries this month, all departments and employees involved in the research and development of Xiaofuwa cars, will be issued according to the different contributions, project awards, please human resources department and finance department to do this work. ”

After Zhou Jingming said this, there was a round of warm applause in the conference room, whether it is the workers in the workshop or the employees of the functional departments, there is nothing that can motivate them more than wages.

"The first half of the year is about to pass, the second half of the year is about to begin, I hope that when the year-end summary, there will be better news to share with you, and what I can promise is that as long as the company is getting better and better, all employees can get paid, and it will be higher and higher. After the applause gradually subsided, Zhou Jingming continued.

During this time, Zhou Jingming is considering following Huawei's practice and implementing an employee stock ownership strategy to share the company's profits with all employees, because only by combining the interests of the company as a whole with the interests of individual employees will employees make 100% efforts to achieve this.

Of course, this is just Zhou Jingming's current idea, and when and how to implement it still needs to be discussed at a meeting.

Zhou Jingming always believes that only when an enterprise takes into account the self-interests of employees and thinks about employees everywhere, the cohesion of the enterprise will be maximized, and the value it can create will naturally be greater.

After the mid-year summary meeting, Zhou Jingming called Xu Weidong to his office again, ready to discuss something with him.

"Is there any possibility of further development in the Pearl River Delta and the Beijing-Tianjin-Hebei sales area?" After the two sat down, Zhou Jingming poured Xu Weidong a cup of tea and asked with a smile.

"At present, the sales network of this region has covered four to five major cities, in view of the production base in Shencheng is about to start production, if you continue to expand, it is not impossible, but I still suggest that you slow down, first stabilize the existing sales network, not in a hurry to urgently need expansion, our company has now occupied the main central cities of these two regions, and other companies just want to come in, it is also difficult. Xu Weidong took a sip of tea and said leisurely.

"Okay, the sales thing is mainly up to you. Zhou Jingming smiled and didn't continue to talk about it, "I came to you, mainly to ask you what you think about the Southeast Asian market, is it a little too early to use the Xiaofuwa car to enter the Southeast Asian market?"

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