Chapter 0502 - Difficult
Geographically, Southeast Asia refers to the southeast of Asia, including the Indochina Peninsula and the Malay Archipelago, there is a total of one country, we are familiar with Myanmar, Laos, Vietnam, Singapore, Malaysia, Thailand and Indonesia and other countries, all of which are Southeast Asian countries.
Because of its unique geographical location, there are many straits and archipelagos in Southeast Asia, especially the existence of the Strait of Malacca, which connects the Pacific Ocean and the Indian Ocean, making the strategic location of Southeast Asia very special and has always been a battleground for soldiers. With the exception of Laos, which is the only landlocked country, the remaining 10 countries are all seafront.
Zhou Jingming's development of the small Fuwa car, in addition to wanting to open up the domestic market, another purpose, is to open up the road to enter the Southeast Asian market through the small Fuwa car, in a sense, Southeast Asian countries and China still have a lot of similarities.
"What, are you ready to enter the Southeast Asian market now?" Regarding the matter of entering the Southeast Asian market, Zhou Jingming mentioned it to Xu Weidong before, so Xu Weidong was not surprised at all.
"It doesn't have to be now, that's why I'm here to ask for your opinion. Zhou Jingming replied with a smile. Although he has the aura of a reborn, in terms of sales, Zhou Jingming also has to admit that he is not as good as Xu Weidong.
"I have been to this region of Southeast Asia a few times a few years ago, and I feel that there are only two words to describe it, poor and chaotic!" Xu Weidong smiled, as if recalling the scene when he went to Southeast Asia. When there was no accident at home, Xu Weidong had also taken over several smuggling businesses in Southeast Asia, so he also had a certain understanding of Southeast Asia.
"It is precisely because I know that they are poor, so I will think of using Xiaofuwa cars to open up the Southeast Asian market, otherwise before entering the European and American markets, I will use Kirin cars to win the Southeast Asian market. Zhou Jingming said with a wry smile.
Although before entering the reform and opening up, the economic development level of most countries in Southeast Asia is similar to China, but since the reform and opening up, China's economic growth rate has far exceeded these countries, but in terms of per capita income, in fact, the gap is not very large, in the private car consumer market, there are many similarities between the Chinese market and the Southeast Asian market, which is why Zhou Jingming has been thinking of entering the Southeast Asian market with a small Fuwa car.
"So tell you, want to use the little Fuwa car to enter the Southeast Asian market, not impossible, in fact, I also agree with this approach, Tianming company is currently the vast majority of the sales business, are concentrated in the European and American markets, the formation of a more deformed development status, in the long run, is not conducive to the development of the company, slowly achieve the balance of the two markets, is a future adjustment goal of Tianming company. ”
Zhou Jingming nodded in agreement, Xu Weidong said that this situation is also what he has been worried about, although in order to make way for the newly established SAIC Volkswagen, Zhou Jingming gave priority to the market of Tianming Company overseas, but Tianming Automobile Company is a Chinese enterprise after all, Zhou Jingming has been placing the sales business in Europe and the United States for a long time, which is not a long-term solution, and all kinds of rumors have never stopped, and the saying that Tianming Automobile Company is a "foreigner company" has been there until now.
Because of this, Zhou Jingming had to use the sedan car project to start the company's key business in China, and strive to achieve a balance between the two ends.
Xu Weidong paused, and then continued, "Southeast Asia is very close to China, if you can successfully enter this market, for the domestic market, it will be a very good supplement, from the perspective of the whole Asia, backed by the domestic market and Southeast Asia, our Tianming company has enough capital to compete with Japanese and Korean car manufacturers, and then take the opportunity to enter the Japanese and South Korean markets, it is a matter of course." ”
Although Tianming Automobile Company has developed very rapidly in recent years, compared with Toyota, Honda and even Hyundai Motor and other Japanese and Korean car companies, the gap is still very large and comprehensive, at least within five years, Zhou Jingming feels that Tianming Company is impossible to surpass these car manufacturers.
"Second brother, you go on. Zhou Jingming nodded and motioned for Xu Weidong to continue.
"But the problem is that if you want to enter the Southeast Asian market, we also have to face direct competition from island car manufacturers, when I went to the southeast, the island country's car companies have begun to lay out in Southeast Asia, with their influence in Southeast Asia, our company wants to enter the market for a piece of the pie, I think it is more difficult than the original time to enter Europe and the United States, after all, in the Southeast Asian market, we have no allies like Audi. ”
Xu Weidong said that this point is actually very important, if Zhou Jingming did not have the help of Audi, he alone, it is absolutely impossible to let the Kirin sedan enter the American market so smoothly, now in the Southeast Asian market, Tianming Automobile Company can be said to be isolated, need to directly face Toyota, Honda and other competitors, the difficulty can be imagined.
"In addition, there is one last point, that is, compared with cars, the motorcycle market in Southeast Asia is actually larger, and motorcycles are almost the most common means of transportation in Southeast Asia, such as the Yamaha motorcycle in the island country, which is the most popular motorcycle in Southeast Asia, so we have to face the competition, not only from the automotive industry, but also the competition in the motorcycle industry in the island country, so before entering the Southeast Asian market, you must think about it, this sentence will be a protracted battle. ”
Xu Weidong smiled and finally said.
Because of the geographical location of Southeast Asia, coupled with the influence of the level of economic development, the motorcycle with low price and more convenient driving is indeed the main means of transportation in Southeast Asian countries, and the brand influence of the island country has reached almost 100% in Southeast Asia.
"I've taken everything you said to heart. In the second half of this year, I will definitely focus on the domestic market, the production base in Shencheng will be put into operation soon, at this time I will definitely focus on stabilizing the domestic market, as for the Southeast Asian market, I am ready to lie down in this troubled water at the beginning of next year, what do you think?" Zhou Jingming asked with a smile.
Zhou Jingming will not do things that are quick success, the focus of the work in 1992 is in the country, this point is impossible to shake, as for next year, presumably the domestic market has gradually stabilized, and then spare energy to enter the Southeast Asian market, it is not impossible.
"I'm still the same sentence, you're the boss, I'm working for you, I'll fight wherever you point. Xu Weidong smiled, "In the second half of the year, I will take some time to go to Southeast Asia again, investigate the market situation there, and then study a more stable plan, and strive to gain a firm foothold in Southeast Asia next year." ”
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