223 Cost of Jujube Juice

In the production workshop of Kunyuan juice factory, the rich fragrance of red dates is everywhere. The batch of jujubes brought back by Zhou Kun began to flow to two different assembly lines after being pitted.

On one side is a huge boiler room, where a large number of jujubes are boiled into jujube juice, and then batches of Kunyuan jujube juice are filled from the assembly line.

On the other hand, a large number of jujubes are transported to the drying workshop, from which the ready-to-eat crispy jujubes that Kunyang Company has recently started to sell.

"This is our Kunyuan raw material workshop, you can see that our Kunyuan jujube juice and instant crisp jujube are the same batch of raw materials, although the cost of raw materials will rise, but this is also the reason why our Kunyuan jujube juice taste so good, we only use the best Qiang jujube as raw materials, and try to retain the most original taste of jujube juice when boiling. ”

Qian Lina was followed by several outsiders, all of whom were holding a pack of red date samples in their hands, and after watching the assembly line in Kunyang, Qian Lina brought several of them into the conference room.

The group of people who came was the fish that Qian Lina said before that they were hooked, that is, the two major milk companies in the city.

Some time ago, the listing of Kunyuan jujube juice greatly stimulated the sales of fresh milk in the city, but at the same time, the jujube milk that was originally sold by the two dairy industries was a mess, and the sales of Tongcheng milk industry have been very stable.

When the people under his hand put a drink called Kunyuan jujube juice in front of the marketing manager of Shengxing, and kept saying that this drink had caused the decline in the sales of their company's jujube milk, Manager Cheng only felt that the other party was perfunctory to him.

The jujube juice boiled by industrial machines on the market often has a sour and bitter taste, so it is not delicious in taste, and their company's jujube milk was also selected after many blends.

"Manager, this is the milk I brewed with this jujube juice, you can taste it. ”

"Is this really milk brewed with jujube juice?" Why is it completely different from the jujube milk produced at home, how can we make jujube milk so unpalatable?

Although the marketing manager did not say the next half of the sentence, the reason for the decline in sales seems to have been found, if the jujube juice drink and pure milk can be mixed with such a delicious drink, their company's jujube milk can be sold to have a ghost.

Jujube milk has always been in an embarrassing position, it is a pity to give up the tasteless food, and the words of giving up this jujube milk mean that there is one less variety to seize the market, but the sales of jujube milk always fail to meet a qualified standard, and the profits are difficult to maintain.

So the manager of the marketing department reported this matter to the above: "The reason for the decline in the sales of jujube milk has been found, a beverage factory called Kunyuan juice factory in Tongcheng City has launched a new jujube juice, and many people on the market choose to use this jujube juice to brew milk, which tastes much better than the jujube milk we produce?"

In fact, it is a lot better than Manager Cheng's more euphemistic statement, and the real situation is only worse.

"So you mean, it's not the milk factory next door, we're being beaten by a beverage factory?"

There was silence in the company, and suddenly the general manager said: "Have you brought a sample?" I'll try it, the jujube juice is basically all water, and it should be too light to brew directly in milk. ”

When Kunyuan jujube juice is opened, even if it is jujube juice with milk at room temperature, without the blessing of temperature, the conference room is still full of jujube fragrance.

After a while, the general manager in the silent conference room spoke again: "Xiao Cheng, tell me, should we cut the production line of this jujube milk directly, or go and talk to this company called Kunyuan?"

"The problem now is that if we give up the jujube milk, and the unit on the other side contacts the Kunyuan juice factory, with the taste of the jujube milk, I am afraid that it will squeeze out the market for our other milks. ”

Manager Cheng felt that the atmosphere in the office was a little solemn again, but in fact, the initiative was no longer in their hands by now.

"Alas, Xiaocheng, you go and contact this factory, I hope we are one step ahead of the next door. ”

So the two dairy companies in Tongcheng found Kunyuan at the same time, and there was the previous scene.

After arriving at the back conference room, Zhou Kun competently played the role of his background board, watching Qian Lina demonstrate PPT on the stage, he was a little looking forward to how much money Qian Lina could snatch from the pockets of these two companies this time.

"What is demonstrated on the PPT is the sales volume of our Kunyuan jujube juice after its launch, which is among the best in several stores currently on the shelves, and the customers who purchase jujube juice and fresh milk at the same time account for about 70% of them..."

For Qian Lina's PPT, Zhou Kun summed up a few key points: our jujube juice sales are very good, our jujube juice with milk is first-class, you should pay for it.

In fact, Qian Lina really has a set of skills in grabbing money, just like just now she brought people to the production workshop and told the customer that Kunyuan's jujube juice is made of the same materials as crispy jujubes, which is nothing wrong.

But Qian Lina did not tell the other party that the red dates after boiling the jujube juice would not be poured out, but directly pulled to the jujube paste workshop.

The purchasers of major restaurants waited in line outside the workshop of Kunyuan red jujube paste, rushing to buy this batch of leftover "jujube residue".

Before the meeting, he asked Qian Lina how much the cost of a pack of Kunyuan jujube juice was, but Qian Lina did not tell him the specific number, only said that the biggest cost was in the packaging of jujube juice.

Finally the cost of raw materials, Qian Lina gave Zhou Kun a bright smile back, making him think about it.

After that, the two sides went back and forth, and finally the contract was finalized after an hour.

Shengxing and Niushan Milk Factory teamed up to buy out Kunyuan's jujube juice concentrate, and the two companies seem to be ready to agree with the outside world, after all, there are only these two local dairy companies in Tongcheng at present, but there are still many national dairy giants, and Kunyuan's jujube juice has become their trump card, and they chose to join forces when the two companies are not sure to eat all of Kunyuan's jujube juice.

After the people from the two milk companies left, Zhou Kun voiced his question: "After doing so much for a long time, you are just going to sell the jujube juice concentrate to them?

"This is just the beginning of the sales plan for jujubes, but I will tell you one news in advance, if my plan is successful, Kunyuan jujube juice will be completely removed from the shelves soon. ”