"Tianming Auto, your travel expert!"

On the electronic screen next to the venue, such an advertising slogan appeared, and it was displayed in Chinese, English and Italian at the same time, and then transmitted to TV sets around the world through the live broadcast screen, as long as the TV audience who watched the opening ceremony carefully at this time, they will definitely be able to see this scene.

This is also the first time that Chinese enterprises have officially appeared at the World Cup, which has opened the prelude to the marketing of domestic enterprises through sports events.

Looking at the familiar advertising slogans on the screen, Zhou Jingming was excited for a while and didn't know what to say, before that, Tianming Company did the most advertising, which was nothing more than broadcast on Dragon TV in Shencheng, in addition, even CCTV advertisements have not been on, but this time, Tianming Automobile Company directly used the opportunity of the World Cup to engage in a very international advertisement, and pushed the company's products to the world.

"It's really not easy, if someone told me before this that he could advertise to the World Cup, then I must think he was crazy, but now, our company's advertisement, just in front of my eyes, really made me feel in a trance. Zhao Ke stared at the advertising slogan on the electronic screen with his eyes fixed on it, and couldn't help but say.

"This is the World Cup, a sports event that the whole world is watching, how many people should see this scene. Wang Yuanchao also said with emotion.

Although Zhou Jingming didn't speak, anyone could see how unsettled his heart was at the moment.

While they were talking, the advertising on the screen of the opening ceremony venue changed again, and Tianming's advertising slogan was suddenly covered by the advertising slogan of another sponsor.

Although the sum of the front and back is only a short more than a minute, the value created by this more than one minute to Tianming Automobile Company is immeasurable, and the advertisement is played on a loop. Throughout the opening ceremony, it can appear at least five times.

Of course, appearing in the form of advertising slogans at the opening ceremony is not the only form of brand promotion that World Cup sponsors can obtain this time, and it can also be said that this way of directly promoting with advertising slogans is actually the lowest level of promotion.

Taking Tianming Automobile Company as an example, when the official World Cup match begins, in addition to the corresponding advertising slogans on the stadium, there will also be Kirin cars and Phoenix cars on the side of the stadium, and they will enter the broadcast screen.

In addition, at the beginning and end of each game, both teams participating in the game will attend the corresponding press conference, the scene of the press conference, the logo of all World Cup sponsors, will also appear in the press conference, and car companies such as Tianming Automobile Company, the head coach and the player representatives will also be placed in front of the table.

All in all, there are many ways to use the World Cup for marketing, and on-site slogans are not the only form.

The opening ceremony of the grand Italian World Cup came to an end at the San Siro Stadium in Milan, and the opening ceremony of this World Cup can be called the most classic and successful opening ceremony in the history of the World Cup in the past 100 years.

After the opening ceremony, the opening match of this World Cup was played by Italy against Austria, and Zhou Jingming did not care about the result of the game, or rather, Zhou Jingming was not interested in watching the entire 1990 Italian World Cup, because he clearly knew every game and the final result of this World Cup.

This World Cup can be described as a group of stars, a generation of football king Maradona, melancholy prince Baggio, Uncle Mira, Gullit ...... Each one of them is a famous figure in the history of world football.

For Zhou Jingming and all the World Cup sponsors, this World Cup is nothing more than a tool in the business field, they want advertising effect, as for who wins the championship, they don't care.

But for fans around the world, the madness of the World Cup has just begun, especially for domestic football fans, every World Cup is a carnival for them, although Chinese football is our eternal pain, "draw and qualify" and "There is not much time left for the Chinese team" These classic statements, as well as many people's ridicule of the Chinese men's football team, can reflect the mentality of many people who hate iron and steel.

In a sense, Chinese football and Chinese cars have something in common, building cars and playing football, we must start from the basics, reform from the system, and it is absolutely impossible to achieve it overnight.

When the opening match was played in Italy and Austria, it was late at night in the country, but this still couldn't stop the crazy people of football fans, many people stayed in front of the TV early, and saw the beginning of the opening game from the opening ceremony, and Zhu Hao was one of them.

Since the first broadcast of the World Cup in China in 1982, Zhu Hao has been deeply fascinated by the sport of football, this World Cup, Zhu Hao is also not ready to fall, just after dinner, he stayed in front of the TV, and at this time, the TV is broadcasting live Italy vs. Austria, facing the football defense to the extreme, and the formation of an art of Italy, Austria has almost no good opportunities, the whole game seems a little dull.

But Zhu Hao was still staring intently at the TV, and at this time, the TV broadcast picture was suddenly placed on the edge of the football field, where two cars were placed, one was fiery red and the other was sky blue.

"Why do these two cars look so familiar?" Zhu Hao said to himself with some curiosity. Just when he was seriously thinking about which company's model this was, from the broadcast screen, Zhu Hao clearly saw such an advertising slogan,

"Tianming Auto, your travel expert!"

Tianming car?

If that's the case, then the two cars just now are obvious, the Phoenix sedan and the Kirin sedan!

"When did Tianming Automobile become the sponsor of the Italian World Cup?" Zhu Hao became more and more curious, being able to see the content with Chinese elements at the World Cup game site is really a different feeling for the majority of Chinese fans who stay up late.

Prior to this, Tianming Company did not announce that it had become a sponsor of the World Cup, and the influence of the World Cup in China at this time was not very large, let alone anyone would pay attention to the sponsor's affairs, so it was normal for football fans like Zhu Hao not to know about it.

Zhu Hao, who is also a car enthusiast, his favorite car, is the Kirin car, in his opinion, the only thing that can really represent the domestic automobile industry is this Kirin car that has gone abroad, and his favorite car actually appeared in his favorite sport, for Zhu Hao, it is simply a double joy.

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