Not only Zhu Hao, all the Chinese football fans who were in front of the TV at this time were more or less attracted by the advertisement of Tianming Car on the broadcast screen, whether it was the advertising slogan on the screen or the physical advertisement on the side of the football field, all of which gave Chinese fans a different feeling on this wonderful night.

"I can't see the Chinese men's football team playing on the field, and I can see Chinese cars on the football field, which can be regarded as a little comfort to me. A veteran fan said with emotion.

"Although the whole game seemed very dull, for me, the most exciting thing was to see the Chinese elements in the World Cup. ”

"The encounter between the Kirin sedan and the World Cup is really a romantic story. ”

"Tianming Automobile is really the pride of our country!"

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On this unforgettable night, countless Chinese fans witnessed the historic moment of Tianming Automobile's appearance at the World Cup in Italy. In the opening game of Italy vs. Austria, the score of 1-0 in the whole factory did make this game have few highlights, but it is undeniable that because of the various advertising shots of Tianming Automobile Company, Chinese fans who watched the game late at night had another point of expectation.

At this time, Zhou Jingming and others, who were far away in Milan, Italy, also went back to the hotel where they lived after watching the opening game of this World Cup.

"I didn't think the game was good at all, there were 22 people running around on the court, and they scored a goal, which I didn't think was as good as basketball. On the way back, He Yingxun couldn't help but complain, because he usually likes to play basketball, so compared to football, He Yingxun still prefers football.

It's not just He Yingxun who has such an idea, the reason why the popularity of basketball in China is much higher than that of football is because of Yao Ming, and because the basketball court covers a smaller area and is easier to build than a football field.

Especially on campus, every time a boy slams a dunk and a block, he wins the screams of the girls on the spot, and for boys who are in puberty, there is nothing more exciting than the screams of girls to play basketball.

"I can't say the same, I think football is an art in both offense and defense, basketball can carry the team to the finals on its own, but football is generally unlikely, football is an eleven-man sport. He Yingqing on the side expressed a different opinion.

Zhou Jingming nodded thoughtfully, before being reborn, weren't peerless prides like Messi and Ronaldo also sinking in the World Cup?

"Then what do we say next?" chatting and chatting, Zhao Ke turned the topic to this.

Zhou Jingming thought about it seriously before replying, "I plan to return to China tomorrow, or the day after tomorrow at the latest." The branch factory in Gusu City will be ready for production soon, and the advertising effect of the World Cup will be effective soon, so we have to go back and get ready. ”

Not to mention anything else, it is a few minutes of appearance in the World Cup tonight, the advertising effect brought to Tianming Automobile Company, is difficult to measure, with the deepening of the World Cup, whether it is Kirin sedan or Phoenix brand car sales, will show a crazy trend, Zhou Jingming to seize this opportunity to further expand the influence in the European and American markets.

"It's good to go back, someone has to deal with things on the company's side, and all of us in our circle have come out, and it's not easy to deal with any emergency. Wang Yuanchao nodded.

At present, the heads of the three most important factories of Tianming Company are not in China, which makes no sense or reason.

"Okay, let's buy a ticket the day after tomorrow and go back to China, tomorrow, we won't go to the World Cup, Milan is also the fashion capital of Europe comparable to Paris, let's have a good look here tomorrow." Zhou Jingming quickly made a decision.

finally took He Yingqing out for a trip, but she couldn't take her to relax, and it just so happened that the two of them didn't go to Milan on their last trip to Europe, and this time they just made up for it.

The next morning, Zhou Jingming took He Yingqing and Zhao Ke and other people to walk leisurely in Milan City, and at this moment, in China, Tianming Automobile Company's appearance in this Italian World Cup caused a sensation in China.

"Chinese elements appear in the World Cup!"

"The next Hyundai Motor? ”

"China's god car conquers the World Cup!"

…………

A number of domestic media have carried out in-depth reports on this matter, most people for the Tianming Automobile Company this marketing means is to express support and approval, after all, far from it, the neighboring Hyundai Motor, is through the Seoul Olympics successfully embarked on the road of internationalization, if Tianming Automobile can take advantage of this Italian World Cup, copy the miracle of Hyundai Motor, it is definitely conducive to the development of the domestic automobile industry.

However, not everyone supported Tianming Automobile's marketing tactics, especially after the sponsorship fee provided by Tianming for FIFA was exposed, and many people criticized this practice harshly.

The sponsorship fee of 16 million US dollars a year, a total of 64 million US dollars in four years, such a high sponsorship fee is unimaginable for many people, so these people can't understand why Zhou Jingming spends so much money on useless marketing?

Will it be better to invest this money in the actual research and development of new cars?

"I have no intention of criticizing the Tianming Automobile Company, on the contrary, I am still a big fan of the Kirin sedan, but I would like to ask Zhou Jingming, has the money converted into more than 100 million yuan been used to sponsor FIFA, just to attract people's attention? Why can't so much money be spent on scientific research investment?" wrote a special commentator of a well-known newspaper in China.

"It is understandable to increase production through marketing, which is also the conclusion that has been verified by all walks of life in the world, but for our country, because the industrial base is still relatively weak, spending so much money on marketing, the actual effect can really be compared with foreign developed countries? ”

So said a reporter from another newspaper.

Not only the media and newspapers, but also the society has mixed opinions about this marketing activity of Tianming Company, and some people even said that "Zhou Jingming of Tianming Automobile Company is a little carried away", forgetting that he is "a few catties and a few taels"......

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