Chapter 0626 Trading
But anyone who knows Zhou Jingming knows that once Zhou Jingming shows this trademark smile during negotiations, it means that Zhou Jingming must be beating the other party's idea.
And at this moment, Zhou Jingming is indeed playing the idea of BMW.
"Deal?" Rodriguez paused for a moment, and then looked at Zhou Jingming with some confusion, "Mr. Zhou, can you be more careful, what kind of transaction are you talking about?"
Zhou Jingming smiled again, "The reason why your BMW company has always wanted to acquire Rolls-Royce Motor Cars is nothing more than to use the platform of Rolls-Royce to enter the ultra-luxury car market, am I right?"
Rodriguez nodded, "That's true, but what does this have to do with the transaction Mr. Zhou said?"
"Actually, I want Tianming to acquire Rolls-Royce, the starting point is a bit similar to your BMW, but not exactly the same, and at first, I only fancy the Rolls-Royce car brand. Speaking of this, Zhou Jingming consciously paused.
"So I want to transfer the Bentley car brand to BMW Motor Company, I wonder if you are interested in this matter?" Zhou Jingming looked at Rodriguez and said with burning eyes.
In fact, when Zhou Jingming made up his mind to acquire Rolls-Royce Motor Cars, whether it was the insiders of Tianming Company or the heads of departments such as Li Mingzhe, they had been emphasizing the words "Rolls-Royce", but did not mention the car brand "Bentley".
It's not that the Bentley car brand can't be good, in fact, although it is not as popular as Rolls-Royce cars, it is precisely this Bentley that also has British blood flowing on it that can pose a certain threat to the Rolls-Royce car brand.
But for Zhou Jingming, or Tianming Automobile Company, both Rolls-Royce and Bentley two car brands, in fact, it is of little significance, Zhou Jingming wants to acquire Rolls-Royce, mainly to pave the way for the next entry into the luxury car market, but also to promote Hongqi sedan and make preparations, to put it bluntly, Zhou Jingming just looked at the brand value of "Rolls-Royce", not to say that he looked at the various models under the brand.
Therefore, Zhou Jingming only needs to keep one of the two car brands "Rolls-Royce" and "Bentley" under Tianming Automobile Company, and what Zhou Jingming chooses to keep is naturally Rolls-Royce, which is more well-known and has greater brand value.
As for the Bentley car brand, Zhou Jingming can just use it to trade with BMW in exchange for something more valuable to Tianming.
"What Mr. Zhou said, but is it serious?" Rodriguez asked after a short pause.
Rodriguez didn't expect that what he thought was just a simple negotiation to resolve differences would be an unexpected gain!
The reason why BMW Motor Company went to great lengths to acquire Rolls-Royce was to be able to smoothly enter the ultra-luxury car market, so Tolisso would not hesitate to use such a disgraceful means to force Weeks Group and Tianming Automobile Company to send Rolls-Royce Automobile Company to BMW.
After Tianming's countermeasures, BMW originally thought that there was no hope of entering the ultra-luxury car market, but he didn't expect Zhou Jingming to provide them with such a choice at this time.
Although the Bentley car brand is not as famous as Rolls-Royce, it is one of the two pearls in the British crown after all, if BMW can get the Bentley car brand, it can also use this brand to smoothly enter the ultra-luxury car market, but compared with the use of the Rolls-Royce car brand, BMW has to pay a greater price.
But in any case, it's better to have Bentley than nothing at all!
This is also what Rodriguez can't understand, Tianming Company went through so many twists and turns to acquire Rolls-Royce Motor Cars under its umbrella, why Zhou Jingming was so "kind" to sell Bentley to BMW?
"Seriously, of course, Mr. Williams and Mr. Brandon are here, and I'm not kidding about that. Zhou Jingming replied with a smile.
In fact, it was not only Rodriguez who felt incomprehensible, but Williams also found it incredible, how could Zhou Jingming think of selling a Bentley car to BMW?
"Mr. Zhou, what kind of conditions do you need from our BMW company?" Since Zhou Jingming is not joking, in order to get the Bentley car brand, BMW must pay corresponding chips, whether it is capital or technology.
"It's very simple, I want your company to use the full set of technology of the V12 engine, plus a certain amount of money, in exchange for the Bentley car brand, I don't know what Mr. Rodriguez wants?" Zhou Jingming asked with a smile.
The engine used in various models of Rolls-Royce is the V12EFI gasoline engine specially developed by BMW for Rolls-Royce, the engine has a displacement of 6.7L, a maximum power of 338kW/5300rpm, and a maximum torque of 720Nm/3500rpm, and a compression ratio of 11:1.
Zhou Jingming's idea is very simple, BMW this time to cut off the supply of engines to Rolls-Royce to threaten Tianming Company to make concessions, rather than a sword hanging over his head, it is better to take this opportunity to win this engine technology of BMW in one fell swoop, so that Rolls-Royce, a car brand, completely draw a line with BMW!
In this way, Zhou Jingming can not only clear the obstacles for Rolls-Royce, but also take this opportunity to digest and absorb the technology of this V12 engine, further improve the engine research and development level of Tianming Automobile Company, and prepare for the next development of special engines for luxury car brands.
BMW itself started by producing engines, so BMW's engine technology is recognized as the highest level of car manufacturers in the industry, if it can really use a Bentley that is not of much use to Tianming Company, successfully bring this V12 engine home, Zhou Jingming feels that this deal is simply too worthwhile.
After listening to Zhou Jingming's words, the other three suddenly realized that Zhou Jingming was actually playing the idea of BMW's V12 engine, no wonder he was willing to use the Bentley car brand in exchange!
However, if you really calculate it, BMW is actually not a loss, after all, they all take what they need.
"Mr. Zhou, I can't do this alone, I still have to ask for the company's opinion. Rodriguez glanced at Zhou Jingming deeply and replied.