Chapter 0627 V12 Engine
Negotiations continue.
Zhou Jingming was not surprised by Rodriguez's answer just now, after all, it involves BMW's core engine technology, and if Rodriguez immediately agreed to him, Zhou Jingming would feel strange.
The main purpose of today's negotiations is to resolve the right to use the "Rolls-Royce" trademark and the sanctions imposed on each other by Tianming Automobile Company and BMW Motor Company.
In fact, with the current level of the engine research institute of Tianming Automobile Company, it is not impossible to develop a special engine with Chinese blood for Rolls-Royce cars, as long as Zhou Jingming provides the necessary technical ideas, the research institute is completely capable of making results.
But Zhou Jingming feels that for an ultra-luxury car brand like Rolls-Royce with a history of 100 years, what people value is the sense of history on this body, and it is necessary to retain the original British blood, otherwise once the most classic V12 "heart" of this car is replaced, it will look nondescript.
Therefore, Zhou Jingming decided that all the current models of Rolls-Royce on sale, whether it is Phantom or Gust, will retain the original configuration unchanged, and when Tianming Company uses the Rolls-Royce car brand to launch a new Rolls-Royce model, it is not too late to brand this brand with Tianming Company.
Therefore, at this stage, Zhou Jingming naturally wants to get the full set of technology of the V12 engine, so that no matter what happens in the future, Tianming Automobile Company will no longer be subject to BMW Motor Company.
"Okay, let's put this deal aside for a while, settle the current differences first, and as for what I just said, we will discuss it further after Mr. Rodriguez reports to BMW. Zhou Jingming smiled and nodded.
"Good. What do Mr. Zhou think of the proposal I just mentioned, our two companies will withdraw the sanctions against each other at the same time, after all, these two sanctions are not a good thing for Tianming Company and BMW Company. Rodriguez nodded and continued.
"Yes. I agreed to resume the supply of ESP systems and direct injection technology to BMW, and there was no problem for me. Zhou Jingming replied with a smile, this is also the result he has always wanted.
"Okay, then our BMW company will also resume the supply of engines to Rolls-Royce Motor Cars as soon as possible. Hearing this, Rodriguez couldn't help but smile and said.
As long as Tianming Automobile Company lifts the sanctions on BMW, then BMW can resume normal production, you know, because Tianming Automobile Company stopped supplying ESP systems and prohibited BMW from using in-cylinder direct injection technology, BMW is currently in a semi-suspended state, so the loss caused to BMW is simply immeasurable.
"Now that the differences between our two sides have been resolved, the next thing that remains is the differences between Tianming and Rolls-Royce Aero Engines. As he spoke, Zhou Jingming looked at Brandon, "Mr. Brandon, on the issue of the right to use the Rolls-Royce trademark, I want to reach an agreement with your company, I wonder if you are willing to sell us the right to use the trademark permanently?"
"Mr. Brandon, we at BMW also hope that you can reach a consensus on this matter, as for the specific trademark price, you can further discuss with Mr. Zhou, I believe that Mr. Zhou will definitely offer a price that satisfies you. Rodriguez on the side looked at Brandon and said with a smile.
BMW's board of directors has given Rodriguez the task of helping Tianming Motor Company and Rolls-Royce Aero Engine to form a definitive agreement on the right to use the trademark.
Because BMW also understands that the right to use trademarks has always been an obstacle between Tianming and BMW, if BMW does not contribute to this matter, it is estimated that Tianming Automobile Company will be 100% willing to revoke the sanctions against BMW.
Brandon looked at Rodriguez, then at Zhou Jingming, and then said, "Since Mr. Zhou and Mr. Rodriguez have said so, then our company is also willing to sit down and share this big cake with you, Mr. Zhou just said that Tianming Company wants to buy the permanent right to use the trademark Rolls-Royce, I don't know what your offer is?"
The reason why Rolls-Royce Aero Engine Company is involved in this dispute is entirely because of BMW, and now that BMW has made concessions, Aero Engine Company will naturally not hold on to this matter.
If the "Rolls-Royce" trademark can be sold for a good price, it will also be an additional income for their company.
"Three million dollars!" Zhou Jingming held up three fingers, "I wonder what Mr. Brandon thinks?"
In order to get the right to use the "Rolls-Royce" trademark, BMW paid a high price of 68 million US dollars, and Zhou Jingming's first offer did not even reach half of BMW's that year.
"Mr. Zhou, is it a bit too low to get the right to use the Rolls-Royce trademark in perpetuity with an offer of $30 million?" Brandon couldn't help frowning when he heard this.
Zhou Jingming smiled, "What is the reasonable price in Mr. Brandon's mind?"
Of course, Zhou Jingming did not expect to get the permanent right to use the "Rolls-Royce" trademark for 30 million US dollars, but if the price was too high at the beginning, there would be no room for bargaining later.
"Our company's asking price is not less than $70 million. Brandon replied immediately.
Seven million dollars?
This is twice as much as his first offer, and the other party really dares to open his mouth.
"$70 million is too high, it's just a trademark, and your company doesn't actually have to pay anything substantial, so I can't accept such a price. Zhou Jingming shook his head and replied with a smile.
"If that's the case, then we can't talk about it anymore. Brandon is also uncompromising, BMW is willing to compromise, does not mean that Rolls-Royce Aero Engines will also make such a compromise, after all, Tianming Company cannot sanction its own company as it sanctioned BMW.
"Otherwise, the two sides will take a step back, choose a compromise price, and close the deal for 50 million US dollars, what do you think?" Seeing that the negotiations between the two sides were about to collapse, Rodriguez on the side hurriedly said.
If the negotiations between the two companies are not successful, Rodriguez's mission will not be successful.
"Mr. Brandon, is it good to sell our BMW company a face?" Seeing that the two sides did not speak, Rodriguez looked at Brandon and said.
"Yes. In the end, Brandon nodded, "What does Mr. Zhou mean?"
"Okay, let's think it's 50 million dollars, and I made two friends. A smile appeared at the corner of Zhou Jingming's mouth, and he stretched out two hands at the same time, "Happy cooperation." ”
Rodriguez and Brandon glanced at each other, and also held Zhou Jingming's hands, "Happy cooperation!"
With the three companies reaching a unanimous agreement, the long-running Rolls-Royce acquisition has finally come to an end.