494 [Workplace Pleasure Player]
Doudou supported his chin with both hands, and kept staring at Lin Zhuoyun on the table. Song Weiyang also reclined on the sofa and looked at Lin Zhuoyun with a smile.
Lin Zhuoyun felt uncomfortable, and couldn't help but say: "Isn't it just resignation? ”
"Auntie, you're so good," Doudou gave a thumbs up and said in an adult's tone, "When you say that you fry the boss squid, you will fry the boss squid, which is much more chic than the heroine on TV!"
Lin Zhuoyun said: "What's the fuss about, it's just a job, when I was a teacher before, I didn't just quit. ”
"Do you really want to do a PhD?" Song Weiyang asked.
Lin Zhuoyun shook his head and said: "I haven't thought about it yet, in fact, I like editing work a lot, and I may change to a magazine to work." ”
Song Weiyang proposed: "How about I take a stake in the banyan tree?"
"I prefer to be a paper editor, and I don't like the job of an online editor," Lin said. ”
Song Weiyang said with a smile: "I mean to publish a magazine of the same name "Under the Banyan Tree", and put the fine articles under the banyan tree on paper. ”
Lin Zhuoyun's eyes lit up, and she said happily: "Hey, this is quite feasible, as long as you can get the issue number." ”
Newspapers and magazines that want to circulate in the market must apply for an issue number in advance. However, the folk issue number is very difficult to get, Han Han in history is so famous, and there is an agent behind him to help operate, but he has been applying for the magazine for more than a year, and he has not applied for the issue number, so he can only sell the "Soloist" magazine in the form of a book. It is a great loss to sell magazines in this way, because to sell one issue of magazines, you must apply for a separate book number, the cost is so high that it is scary to death, and there is a risk of being banned by the regulatory authorities, so Han Shao's "Solo Singer" was discontinued after only one issue.
Judging from the current situation, it often costs hundreds of thousands of yuan to apply for a journal number, most of which belongs to operating expenses. And if you have money, you may not be able to approve it, you still have to have a relationship, and it is a very high-end relationship. Therefore, many magazines can only choose to be affiliated with government agencies, and the issue numbers of government agencies are better approved, but they have great commercial limitations.
ISBN is relatively easier than issue number, but it is still very difficult, and a ISBN costs tens of thousands. Therefore, many people choose a set number for books, that is, to apply the book number of a certain series of books, a series number can produce countless books, but the dead rule is that a single book cannot be sold, and the price cannot be marked, and the whole series must be priced together. At present, the relevant departments are still not strictly supervised, resulting in a large number of books being priced out with set numbers, and in a few years they will have to be dealt with seriously, and the publishers and writers can be fined to the point that they cannot take care of themselves.
Time Cafe.
Song Weiyang met William Zhu, the boss under the banyan tree, this Chinese-American was very handsome when he was young and looked a bit like Zheng Shaoqiu, but he could only be regarded as a low-profile version of Zheng Shaoqiu.
"Boss Song, I have admired the name for a long time, I didn't expect you to meet me in person. William Zhu took the initiative to shake hands and said.
Song Weiyang said: "I am very interested in under the banyan tree. ”
William Zhu smiled: "Many people are interested, and from last year to now, at least 30 investors have contacted me. The one with the highest bid is willing to spend $5 million as long as 40% of the shares under the banyan tree. ”
Song Weiyang said: "Then you missed a good opportunity, you should have sold it at the time, and now that the Internet bubble has burst, no one wants to pay such a high price again." ”
William Zhu said: "I regard me under the banyan tree as my son, and most of the money I make from running an advertising company has been smashed into it one after another. Under the banyan tree, it is not for sale, it cannot be measured by money, if Boss Song is here to talk about the acquisition, then we may not be able to reach a deal. ”
Historically, two years later, William Zhu would sell the banyan tree to Bertelsmann Group for $20 million - really fragrant!
Lin Zhuoyun personally came over with three cups of coffee, and there were still some snacks on the plate. She put her coffee down and smiled and held out her hand, "Hello, Will!"
"This young lady knows me?" William Zhu wondered.
Lin Zhuoyun said: "My online name is 'Happy Red Carp', and I used to submit articles under the banyan tree, and I also chatted with Mr. Zhu by email. ”
William Zhu immediately had an impression, and said with a smile: "It turned out to be Miss Carp, I read you on the homepage under the banyan tree, and I really forgot about chatting by email." ”
Song Weiyang said: "My girlfriend used to be the editor of "Sprout", but now she has resigned and plans to start her own magazine. If Boss Zhu is willing to cooperate, then this magazine will be called "Under the Banyan Tree", and the content of the article will all come from the website. ”
"Can Boss Song get a number?" William Zhu was so excited that he almost stood up, and then smiled again, "It's me who made a fuss, with Boss Song's influence, it's still easy to get a number." ”
In fact, William Chu has always wanted to get a magazine number, because the articles under the banyan tree are mainly poetry, essays, essays and short stories. None of these subjects are conducive to publishing books, and there is no way to pay for reading, so they can only be posted on the Internet for people to read for free.
There are only two ways to make money under the banyan tree, one is to sell web ads, and the other is to publish long-form articles. Banyan Shuxia has paid nearly 1 million yuan in manuscript fees this year to buy out the copyright of the long story on the site, and then use it to operate and publish to earn some pocket money, but the money earned is far from being able to maintain the operation of the website.
If you can get the issue number and publish the magazine, as long as the sales can go up, the banyan tree will continue to make a profit, because this website is full of high-quality short articles.
A single issue number can make William Zhu compromise, and he asked, "How does Boss Song plan to cooperate?"
Song Weiyang said: "10 million yuan, I want 30% of the shares under the banyan tree." Then in the name of the banyan tree, apply for the establishment of a magazine, and then use the name of the magazine to apply for a journal number. ”
William Zhu frowned and said: "I have invested millions of yuan under the banyan tree, and even if the Internet bubble bursts, it is worth at least 80 million yuan now." You want to get 30% of the shares with 10 million, which is a bit too strong. ”
Song Weiyang said with a smile: "Can you run a magazine by yourself? Even if you run a magazine agency, can you apply for a magazine number? A magazine and a magazine number, even if they are just empty shells, are worth at least several million, and this does not include the cost of connections." ”
William Zhu was silent, because what Song Weiyang said was the truth.
Individuals and government agencies are not allowed to apply for a journal number, and must have periodical publishing qualifications. If you want to start a magazine, you must first be affiliated with a supervisor or sponsor, and this unit must also meet the requirements of the General Administration of Press and Publication. There are many scattered regulations, and even if they meet all the regulations, they must also conform to the state's overall plan for the total number, structure and layout of periodical publishing units.
In particular, the master plan is completely nowhere to be found, and whether it can be passed depends on the meaning of the above. You got everything done, and you rushed to apply, only to be told that the number of domestic periodical units was already full. This is the same as the establishment of the unit, you are super capable, you have worked in a state-owned enterprise for several years, and you have made great achievements, but the staff establishment is full, you still continue to work as a contract worker.
If you have your own magazine, you have to comply with the national overall plan if you want to apply for a journal number, so it is extremely difficult for a regular magazine to apply for a publication number.
"Well, I agree to cooperate. William Zhu readily agreed, and he was not afraid that Song Weiyang would not run a magazine after he became a shareholder.
In fact, Song Weiyang is more interested in William Zhu than in the website under the banyan tree.
In another time and space, Shanda Company was founded for several years, and except for President Tang Jun, there were only directors of various departments. And William Zhu was the first vice president of Shanda, and he was appointed in a critical situation, taking the highest salary in Shanda.
When William Zhu became vice president, Shanda was in the most troublesome stage after its development, not to mention lawsuits, and its external management was also chaotic. William Zhu is fully responsible for Shanda's public relations, marketing and marketing, completely bypassing President Tang Jun in his work, and only responsible for Chen Tianqiao, bringing Shanda to its most glorious moment in two years.
So William Zhu chose to withdraw from Shanda and returned all the shares to Chen Tianqiao, he felt that there was no challenge and no fun. In order to thank William Zhu for his merits, Chen Tianqiao held a farewell party twice, the first farewell party had the meaning of retention, and the second farewell party was held without being able to keep people.
After William Zhu quit Shanda, he was invited to a friend's company. The company, which has 18 employees and only 180,000 yuan in capital, is on the verge of bankruptcy. William Zhu worked for 1 year and 10 months, developed the company to 400 employees, and the company's working capital reached 60 million yuan.
So William Zhu resigned again, went to open his own company, and soon grew the company to 300 people. When the company was at its most profitable, he said that he was 37 years old and would retire after three years. At that time, the employees thought he was joking, but this person really retired, which was completely unreasonable.
It wasn't until many years later, on the occasion of the 20th anniversary of the establishment of Banyan Tree, that William Zhu reappeared and started a mobile literary community called "Meet Banyan Tree".
From opening an advertising agency to starting a website, and then to several work experiences after that, William Zhu is like a workplace player. After he trained his game account to the full level, he immediately opened another trumpet to experience the fun of upgrading, and continued to open the trumpet happily.
William Zhu is a very controversial figure in the industry, because there are always many people who follow him to start a business, and after the success of the business, he picks and chooses. Some people even say that he is "full of evil" because he likes to talk about ideals, and it is awesome for one person to talk about ideals, and one person with a group of people to talk about ideals is committing a crime.
Song Weiyang even wanted to make Xishanju Studio independent and then throw it to William Zhu to manage, this guy belongs to the type of fierce general in the company's development stage - William Zhu's ability to resist pressure is super strong, as far as his current advertising company is concerned, it would have been yellow if he replaced others. One day he went to work in the company and found that half of the employees had run away, and they were led away by his most trusted deputy. After learning something, the deputy plans to go it alone, not only to take away half of the staff, but also to take all the company's customers, and send an email to the customers that his company has closed down. At that time, William Zhu was only stunned for a short time, then quickly calmed down the remaining employees, sat in the office and calmly thought about how to start over, and resumed the company's business within a few months.
Song Weiyang has a lot of companies, and he threw William Zhu to a company to develop. Do you want to run after the company grows bigger? No problem, I have other companies in the start-up stage, you can continue to practice trumpet.
It was just perfect!