Song Weiyang ran magazines and magazines, not to make money, but purely to find something for his girlfriend to do.

The first thing is to determine the name, articles of association, office address, business scope, etc. of the magazine, and then take these detailed materials to find an affiliated unit with publishing qualifications. After the approval and seal of the affiliated unit, you can apply to the corresponding publication management department of the affiliated unit, and then you can start a magazine after passing the approval.

Song Weiyang did not ask the League organization in Shenghai for help, because if the magazine was attached to the local League organization, the materials had to be handed over to the capital for review, and then the General Administration of Press and Publication would make an approval and determination. This is too troublesome, the yamen in the capital has to run twice, and the approval process is extremely strict.

So Song Weiyang found the Shenghai Federation of Literary and Art Circles, invited someone to have a meal to get the affiliated unit, and obtained the recognition of the Municipal Publishing Bureau in minutes, and handed the materials to the General Administration of Publication. Through the relationship of CCTV, the leaders of the General Administration of Publication recognized it very much, and made instructions to do special things, and even the magazine and the issue number were approved together before New Year's Day.

In addition to Song Weiyang's connections, the positioning of "Under the Banyan Tree" magazine is also very flattering: the first issue of online literature!

Online literature has been born for two or three years, but there are no related publications so far. Its status is very embarrassing, traditional literature looks down on it, the public can't see it, but the media reprints it every now and then, and its influence among young people is getting bigger and bigger.

The application report was written by Song Weiyang himself, he said that the Internet is the development trend of the times, Internet literature is a scientific and technological extension of traditional literature, and nonsense that foreign Internet literature has risen, and China's Internet literature is still in its infancy, and we Chinese cannot and should not lag behind in this regard. At present, China's online literature is full of mud and sand, good and bad, and there are even many vulgar works that violate social laws and morals, which is not conducive to conveying healthy literary concepts. As the first publication of China's online literature, "Under the Banyan Tree" must establish a correct value orientation for online literature, guide the sustainable and healthy development of online literature, and become a bridge between online literature and traditional literature.

Song Weiyang personally signed the application report to make it more convincing, so it was quickly approved by the Special Affairs Office. If the magazine does not do well, it is enough to strengthen supervision or rectification, and there will be no bad impact; if the magazine achieves good results and the social repercussions are strong, then it is not a small political achievement for the leaders.

"Vulgar, negative, too satirical and realistic, these articles can't be used," Song Weiyang said to Lin Zhuoyun, "We are the first online literature magazine, many people are staring at it, and the content must be positive and healthy." There are a lot of high-hit essays and essays under the banyan tree, and although they are of high quality, they should never be published in magazines. ”

"I know that all traditional media will pay attention to this aspect. ”

Song Weiyang said: "The current media supervision is too lax, to the point that many newspapers and magazines deliberately die. As an online literary magazine, we should be more cautious than traditional media, otherwise it will easily cause social criticism. ”

Song Weiyang is not joking, it is really too lax supervision.

A few years ago, it was the "Yangtze River Daily" that publicized Xifeng's donation for disaster relief, and such a large publication actually openly fabricated a lie, saying that the "******" actually had a sixth person, and that person was still the deputy squad leader, and he defected to the enemy in the middle of the fight, and was accidentally injured by the Japanese and died.

The survivors of this report were so angry that the "******" came forward, wrote a letter to report, and sued and sued. The process of the lawsuit was even broadcast on television stations in Hunan and Hubei provinces, and it was proved that the "Yangtze River Daily" made up nonsense and deliberately slandered the anti-Japanese martyrs, and there was no deputy squad leader surnamed Wu who defected to the enemy as mentioned in the newspaper -- the real deputy squad leader surnamed Ge was the survivor of the five heroes who sued the "Yangtze River Daily."

Paper media are so laxly regulated, and the Internet is even more unreliable. Not to mention the major forums, the three major portals are also very yellow and violent, and you can directly browse the small yellow text (not directly describing organs), and this situation will last for several years before it begins to be rectified.

Song Weiyang said that articles that are "too satirical of reality" can't be used, in fact, the scale is very large, as long as it is not "anti-x and anti-xx". Essays satirizing and spitting on corrupt officials were able to be published during this period, and they were particularly popular with readers. With the huge scale of "Selected Essays" at that time, it was placed more than ten years later, but in 2001, it was rated as a "double-effect journal" by the General Administration of Publication (both social and economic benefits).

In mid-November, Song Weiyang went to Brunei to attend the Asia-Pacific CEO Summit. The application for the magazine and the issue number has not yet been approved, but Lin Zhuoyun is already busy with the preparatory work, she rented two office buildings, recruited an American editor and a layout editor, and called her little sister You Xueying to help.

Song Weiyang and Rong Shuxia each invested 250,000 yuan, respectively accounting for 51% and 49% of the shares of the magazine, and the affiliated unit of the magazine is the Shenghai Federation of Literary and Art Circles.

At this time, both cats and dogs can be editors, and they will not be recognized for professional qualifications in publishing until next year. Otherwise, Lin Zhuoyun will have to take the intermediate editing certificate in "Sprout", while You Xueying will need to take the junior editing certificate to be an assistant editor, and she must also have relevant professional qualifications to apply for a magazine.

On the eve of New Year's Day, before the magazine was officially registered, the inaugural issue of "Under the Banyan Tree" magazine had been completed, and it could be published after waiting for approval.

The construction of distribution channels is a big problem, and now only many netizens under the banyan tree are willing to order. In terms of the offline market, you can only find a magazine publisher as an agent, Lin Zhuoyun is not very suitable for this job, but the girl named You Xueying stepped forward.

You Xueying took magazine samples and an assistant to run all over South and North China, half-learning and half-practicing to deal with distribution agents. She caught the gimmick of "the first issue of online literature" and gave agents science about what the "Four Kings of Internet Literature" and "Troika of Internet Literature" are, and finally persuaded some agents to try to help with distribution.

The inaugural issue of "Under the Banyan Tree" did not dare to print too much, with only 3,000 copies in the first printing, mainly for schools, airports and railway stations.

Facts have proved that this kind of pure literary magazine is not popular at the train station, and its sales are not as good as a fraction of that of "Story Club". But it is especially popular in schools and airports, because the cover is printed with the words "the first issue of Internet literature", the Internet is a trendy thing, and Internet literature is newer, and there are always some young people who are curious to buy and take a look.

Moreover, the "Three-Body Problem" of "Zenith Star Man" has been serialized since the first issue of the magazine, and it promises that it will never be interrupted...... Many three-body fans on the Internet want to laugh when they see it, but they sneer.

In order to let ordinary readers understand online literature, each issue of the magazine will introduce the "god of online literature", and each information is so awesome that people worship it.

Ning Caishen, graduated from the junior class of East China University of Science and Technology, and Xing Yusen, Ph.D. in Information Engineering, Beijing University of Posts and Communications...... Just looking at the academic qualifications of these people, it is powerful, especially Ning Caishen is even more legendary, people had their own trading seats back then, and this seat once lost tens of millions of yuan in one day.

Regardless of whether readers are familiar with the Internet or not, when they see the introduction of the online god in the magazine, they will involuntarily have a sense of superiority.

As for the introduction of the author of "The Three-Body Problem", it is very mysterious -

Zenith Star Man, masterpiece "Three-Body Problem".

Age unknown, occupation unknown, education unknown, suspected to be male, once called himself "the most handsome guy at home and abroad", and was called by netizens "an unprecedented, unrepentant procrastination of advanced cancer patients". "The Three-Body Problem" has set a record of not being updated for six months, the author has been rumored to have died in car accidents several times, and thousands of readers held an online memorial service for him in December 1999. During the memorial service, the "Zenith Starman" suddenly deceived the corpse and updated five chapters of "The Three-Body Problem" in one go.

As for the true identity of the "Zenith Starman", some people say that he is Song Weiyang, chairman of Xifeng, and some people say that he is the warehouse keeper of the secret scientific research base, because he once posted advertising posts on the Internet: professional maintenance of nuclear submarines and reactors, nuclear warhead refurbishment, polishing, waxing, recycling second-hand aircraft carriers, cleaning aircraft carrier oil tanks, space shuttle maintenance and replacement of three filters, high-altitude operations to clean the dust on the surface of satellites......

Well, this author's introduction was written by Lin Zhuoyun himself.