15 years should be regarded as the first year of word-of-mouth in the Chinese-language film market, although there are still bad movies in the market, there are also works that have begun to counterattack by word-of-mouth.

typical ones are "Charlotte's Troubles" with Happy Twist, and the anime movie "Journey to the West: The Return of the Great Sage" that should have appeared. Both films were not well scheduled when they were first released, but they relied on the spontaneous promotion of "tap water" and counterattacked by word of mouth.

Because of Lu Lin, when Tian Xiaopeng was still writing the script, he suddenly found that the story he hadn't figured out had already been filmed and released. In desperation, I could only revise the script and look for people everywhere to talk about the script and attract investment.

Later, he found Longlin Pictures and was signed by Lu Lin and became an animation director under the company.

In other words, it was a little strange for Song Ge to see Lu Lin sign him, because Tian Xiaopeng in this world is not famous, and he didn't see how talented he was, but Lu Lin was willing to fund him to make animation movies, which can only be understood as Lu Lin still has the heart of "the rise of Guoman"!

In the 2015 Spring Festival, with the release of the box office reputation on the first day, various theater companies began to adjust the scheduling data of public films. "Who Fights with the Battle", which is the best in word-of-mouth, attendance, and box office, has risen from 21.58% on the first day to 23.61%.

Also rising are "Macau Fengyun 2" and "Wolf Totem 3D", the former has risen by more than a point, probably because of the high attendance rate of family movies.

The latter's Douban score is 7.6, surpassing "Yitian" to become the first in the Lunar New Year file. However, the theater is relatively conservative, only up 0.1 points, and it is estimated that I want to talk about the trend later.

The film schedule has fallen the most, and it is "The Heavenly General", which is as high as two points, obviously dragged down by word of mouth.

At the same time, the theater downgraded the film schedule and "Zhong Kui Fu Demon", although it was only reduced by one, but the consensus of the industry is that "Zhong Kui" has pounced.

Youdao is not afraid of not knowing the goods, but afraid of comparing goods. Is Mr. Guo's cross talk so good? Is Lu Lin's special effects blockbuster so good? Of course, there are good factors for the work, but it mainly depends on the backdrop of peers, and there is no one who can play!

The most important thing is that not long after the painting of "Nuwa Mends the Sky" was completed, many viewers still had "opening the world", "the pillars of heaven breaking the earth", and "the water of the heavenly river raging the world" in their minds when they heard others mention special effects blockbusters.

Then come to the theater to watch a Chinese special effects blockbuster shot by someone other than Lu Lin, the gap is too big to accept!

On the third day of the first month, yesterday's box office results were released, and the first place was naturally "Yitian", 113 million. With less than a quarter of the films, it contributed about one-third of the box office of the market.

A very important point is the feelings, the publicity and distribution department of Longlin Pictures, during this time, frantically smashed advertisements, and frantically promoted the so-called "Covenant of the Capital" and "The Last Hong Kong-style Martial Arts" in public transportation, subways, outdoor LED screens, buildings, elevators and other audio-visual media or flat hard broadcasting.

And thanks to the flood of pirated discs in the past few years, some people have watched "Heaven and Dragon Slayer: The Demon Sect Master" in the video hall or on their own DVDs, and many people have wondered, why is there no next episode!

Now that the "next episode" has come out, the audience of the film, in addition to the traditional main youth and students, there are many middle-aged people. Because when "The Demon Sect Master" swept the mainland video hall with other Hong Kong film discs, it was more than ten years ago!

For these people, all they want is a memory, as long as the film is not too bad, they can be described as the most tolerant audience.

And Lu Lin's "Yitian", if you want to say that "The Return of the Great Sage" and "Houyi Shooting the Sun" are indeed worse, but under the backdrop of their peers, they are also considered high-quality in the annual movie rankings.

First, the play is really compact and beautiful, and many people who watch it are full of blood. The second is the all-star lineup, which is a nice highlight.

As a movie focusing on "nostalgia", every time an old actor appears on the screen, it can always attract some audiences.

Such as "Chang Wei who doesn't know martial arts", "Senior Brother of Broken Water Flow, who is all garbage here", "Dong Tianbao, whose life is up to me", .......

As a result, many viewers watched the movie, thinking about the classic movies in the past, and now the bad movies are rampant, and the little fresh meat is in charge, they feel more and more that "Yitian" is rare, and recommend it to friends everywhere.

"It's all old drama bones, it's very good-looking, really!"

"Isn't it a film that holds the scenery, can she watch it starring her?"

"She is almost as good as an old actor, but Lu Lin is amazing, the actor has to be trained by the director, this one is okay!"

……

Among the actresses in the film, Fat Di is the worst, accused of being as sweet and playful as Xiao Zhao played by Qiu Shuzhen in the old version, and some fans lamented that Xiao Zhao in "The Demon Sect Master" appeared with a capital letter, and Fat Di was quite depressed.

Except for her, the rest of the roles are still quite acclaimed. Zhou Zhiruo, played by Gu Li Nazha, was accused of being glamorous and femme fatale. Gao Yuanyuan's exterminator is still charming, and the golden flower mother-in-law is amazing.

Some netizens appealed on Weibo and other media platforms, "Zhang Wuji, you will be the teacher!" "Zhang Wuji, let's choose a mother-in-law!"

It is said that Lu Lin saw @ himself on Weibo, and he couldn't cry or laugh. Forget about the exterminator and Jinhua's mother-in-law, Gao Yuanyuan and Gai Erjiaduo, it's not bad!

"Yitian" is considered to be popular, and the box office of "Heavenly General", which was filmed second, is not too bad, with a revenue of 81 million the next day, with a total of 170 million. Looking at the box office trend, there should be no problem with more than 600 million before the next painting.

But there is a problem on Wang Zhonglei's side, we are going to a billion, if we don't have a billion, we should have 800 million!

In addition, the investment of 65 million US dollars, according to the exchange rate of 6.24 in 15 years, 405.6 million yuan!

It is expected that there will be only 600 million, which is a miserable rhythm!

Huayi Company, conference room, Wang Brothers and various executives in the company gathered together to discuss the box office trend and follow-up marketing issues of "Heavenly General".

"Mr. Wang, the audience is very disgusted with the design of the flying saucer hat directed by Li Rengang, and the Internet is full of complaints!" An employee reacted.

Wang Zhonglei said: "Someone else invited a water army?"

"It doesn't feel good, it seems to be spontaneous from netizens!"

"Spontaneous?" Wang Zhonglei didn't believe it, at this time, there was no such thing as "tap water" in the Chinese film market.

"Brother Cheng Long's film, the flying saucer hat is not the point, how can the audience stare at the flying saucer hat!" Wang Zhonglei still felt that there was something wrong with this. In line with the principle that whoever benefits is the most suspicious, he is very suspicious of Longlin Pictures.

In the impression of outsiders, Lu Lin's films are done well with special effects scenes, and they have box office results that go against the sky again and again. But only industry insiders like him know that the publicity and distribution cost of each of Lu Lin's blockbusters is over 100 million, and may even reach 150 million.

Every year, hundreds of millions of publicity and distribution expenses are thrown out, and Longlin Pictures has long become the god of wealth in the eyes of major advertising and media companies. It's not too easy to do things in the media!

Wang Zhonglei was deeply suspicious, and some employees said: "There should be a water army, otherwise who can be so bad, make up such words to ban Director Li!"

Immediately read it on his phone: "I love smoky suits, I wear a UFO hat, and my history teacher died early!"