Chapter 334: The Spring Festival Stalls War
On Chinese New Year's Eve, thousands of families are reunited, and no film has zero point screening. It wasn't until the next day, the first day of the Lunar New Year, that the box office war for the Spring Festival stalls kicked off.
In terms of film scheduling, "Heaven and Dragon Slayer: Who Fights" 21.58%, "Heavenly Generals" 19.61%, "Zhong Kui Fu Demon" 16.25%, "Macau Fengyun 2" 15.33%, "Wolf Totem" 10% or less, and the rest are less than 10%.
Although it occupies the first place in terms of film scheduling, "Yitian" only accounts for one-fifth of the total film schedule, which is a world of difference compared with nearly 70% of the film schedule on the first day of the release of "Nuwa Mending the Sky". Coupled with the martial arts theme, it is a good result to be able to break 100 million on the first day.
It is said that Lu Lin is used to monopolizing the schedule, and he really felt a little unhappy when he was released on the same day as the seven movies and was scheduled. I secretly thought in my heart, with my current box office appeal, even if I don't choose the peak season of the movie, the box office will not be bad!
Jing Yan didn't notice this, she came early on the first day of the new year, and she was entrenched on the sofa at the moment. Tablet in hand, potato chips, nuts, drinks. said with a smile: "21.58%, "Yitian" ranks first in the film!"
Lu Lin sighed: "It's too little, I really can't choose this schedule in the future!"
Jing Yan said to Lu Lin that he was very surprised, and raised his head and said: "It's okay, don't they all say that the summer, National Day, Chinese New Year, and Spring Festival schedules are high-yield periods at the box office?"
Lu Lin said: "But the competition is really big, only more than 20% of the films, which used to be less than 50!"
Jing Yan had a confused expression, although he has also been a film practitioner for many years, he has bothered to think about this.
"It's also ha, then choose a good schedule next time!" said a sweet smile, and Lu Lin told her that he planned to take her to Master Wu Bin's house to pay New Year's greetings on the sixth day of the new year, and Jing Yu agreed with a smile.
The next day, the film results on the first day of the Lunar New Year were released. The first place is not surprisingly "Yitian", 103 million, which is really barely breaking 100 million.
The second is "Heavenly General Hero", 89 million, which is very close. The third is "Macau Fengyun 2" with 56.3 million, and the fourth is "Zhong Kui Fu Mo", 56 million.
Along with the box office, there is also the word-of-mouth of each film. "Heavenly Generals" has a Douban score of 6.2 and Time.com 6.8, which is a very reluctant score.
If there is no "Yitian", the audience of this year's Spring Festival file will not have a choice, and they may be more tolerant of this movie.
But there are other choices and comparisons, and the shortcomings of "Heavenly Generals" are a little intolerable.
The most criticized is naturally Yanmen Pass, which is said to be the director and screenwriter who has watched a little "Dragon Babu", should know that Yanmen Pass is a border pass to defend against ethnic minorities in the north, located in the northeast of Chang'an, the capital of the Han Dynasty, and has nothing to do with the Western Regions!
The 100,000 troops of the Romans passed through the Rest Empire and the Middle East, and then made a detour to the Mongol Plateau to attack Yanmen Pass? Or did they go directly from Siberia? Or did they take Chang'an all the way and then continue to march northeast to Yanmen Pass? And Yanmen Pass went to Loulan in one day, or did they say that they were stupid and unclear about Yanmen Pass and Yumen Pass?
For anyone who listens to a sentence or two with a little ear in history class, they should know that Yanmen is closed there, but the movie is played like that, so I really don't know what the director is thinking.
And the main story line has also been complained by many audiences, this ancient version of the "Spring Festival Gala", anti-war, and gala of all ethnic groups, placed in the background of the Han Dynasty, is really full of disobedience for people with a slightly better history.
"Macau Fengyun 2", which is the third at the box office, has a Douban score of 5.8, a typical fried cold rice with a fierce fire, which is not nutritious but has a taste. If you don't take your brain to watch it, it's not like being cheated.
The most pitiful is the so-called domestic special effects masterpiece "Zhong Kui Fu Demon", with a Douban score of 4.7, a completely bad movie.
Let's not talk about the special effects scum, but more importantly, the story logic is not smooth. There is only such an immortal in the whole film, but he is the ultimate boss.
Why destroy the world?
Because although he is an immortal, his promotion is too slow, and he can't even enter the Lingxiao Palace, he is very angry! It is estimated that the director and screenwriter referred to "Havoc in the Heavenly Palace" when writing the script.
Why did Sun Wukong oppose Heaven for the first time, because he felt that he was capable, but he only became a petty official who raised horses.
Zhong Kui's status in traditional Chinese mythology and stories is not high, and the villain in the film is even weaker, just a petty official who can't enter the Lingxiao Treasure Palace, and may not even be as good as Bi Ma Wen.
With very unnatural character special effects, such as Zhong Kui after transformation, the watchability of the whole movie is very low.
Among the eight movies released during the Spring Festival, the reputation of "Zhong Kui Fu Demon" is only better than the two "Dad" series, and it can be said that he was scolded as a dog!
In the capital, the female boss of the Great Sage Guoji laughed, and after seeing the word-of-mouth and box office results of "Zhong Kui Fu Demon", the whole person was stunned for a moment. Although the closer to the release, the more apprehensive I become, especially after watching movies such as "The Return of the Great Sage" and "Houyi Shooting the Sun" directed by Lu Lin on the video website, I feel more and more that the gap is huge.
But people always have a fluke mentality, she always thinks that the story of the movie she produces is good, how touching is the love between Zhong Kui and the snow demon!
Which Cheng wants to pull it out, and the reputation of the film is like this. The Spring Festival stalls are already competitive and incentive, and the theater also adjusts the film schedule according to the reputation and attendance rate of the movie.
Thinking of this, I called Wang Changtian, the big boss of the co-production and distribution of Guangxian Pictures.
After the phone was connected, An smiled and said, "Mr. Wang, have you seen Zhong Kui's box office and rating?"
Wang Changtian on the other side of the phone is also having a headache, he is a well-known shrewd person, the company has developed very well in the past two years, and most of the small and medium-cost films can make money by producing and distributing small and medium-cost films.
is also too envious of Lu Lin's income in special effects blockbusters, so he teamed up with An Xiaofan to make this "Zhong Kui Fu Demon", who knew that such a ghost thing was filmed.
"Look, I think you are still a little mentally prepared, in terms of the box office of this movie, it is estimated that it is more than 300 million!" Wang Changtian said frankly, anyway, he is shrewd and cautious, and he doesn't get much from investing in this piece. At this moment, make the words clear, so as not to have unnecessary investment, and stop losses in time.
An laughed and was taken aback, Wang Changtian's words broke her last bit of illusion, "Is there no other way? For example, please ask the navy to control public opinion!"
Wang Changtian sneered, "Mr. An, 4.7 points, how to brush it?"
An Xiaofen realized that he really couldn't brush it, and it was useless to raise it by one or two points. really brushed up to seven points, that's when netizens are blind!
An Xiao became more and more flustered, her Great Sage Guoji was only a small company, and her ability to resist risks was limited. Although the fold of "Zhong Kui Fu Demon" will not cause the company to go bankrupt, it will definitely hurt its vitality!
"Isn't there any other remedy?"
Wang Changtian didn't say anything to death, and said: "It's hard to say, let's all think about it! Actually, I am in the same mood as you, and everyone doesn't want to ...... when this kind of thing happens!"
After hanging up the phone for a while, Wang Changtian muttered, "Special effects blockbusters, Lu Lin is still reliable!"
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