Longlin Pictures discussed the schedule of "Houyi Shooting the Sun" with Bo Na and Guangxian, and Huayi also studied the publicity and distribution of "Journey to the West" with China Film.

Between several distribution giants in the domestic film industry, cooperation and competition have always coexisted. seems to have a good relationship between China Film and Bona, and there have also been box office wars.

For example, at the "Legend of Tianmai" viewing meeting in 02, Yu Dong defeated a number of opponents, including his old club China Film, with a guaranteed distribution. As a result, China Film arranged for "Batman" to be released at the same time, sniping Bona.

Yu Dong had no choice but to go to the Film Bureau to coordinate, and finally China Film gave up a week's schedule to let Bo Na grab back the box office of more than 20 million.

However, the box office war at that level cannot be compared with Longlin and Huayi this time. One of the two is a skirmish, and the other is a protracted large-scale battle.

It lasted for more than 100 days, the two sides released five films, five companies participated in the distribution, and more than 30 production companies were involved, which was unprecedented in the entire history of Chinese films, and it was also unexpected by many people.

In terms of Huayi, a total of three movies were released in the Lunar New Year file, namely "1942" on November 29, "Zodiac" on December 20, and "Journey to the West" on February 10.

Except for "Zodiac", which was released alone, the remaining two are jointly with China Film. And there are many companies involved in investment and production, including companies with deep backgrounds such as Shanghai Film Group and Ahri Pictures.

Longlin's momentum is much weaker, and only two films have been released, namely "Thai Embarrassment", which is independently invested and distributed, and "Houyi Shooting Sun", which is jointly produced and distributed by Longlin, Bona, and Guangxian.

Before the box office war, no one expected that Longlin Pictures would have this kind of strength, a low-budget comedy movie could destroy the epic blockbuster "1942" in an instant, and it could also crush "Zodiac", called Brother Cheng Long, and he could only look forward to "Zhou Guan" and sigh.

The results of "Zodiac" when it was first released were not bad, with 45 million on the first day, which was better than the box office of "Thai Embarrassment" on the first day. But in terms of word-of-mouth and follow-up box office trends, it is too much worse.

"Thai Embarrassment", which has been released for the third week, is scheduled for 35% of the films every day, still occupying the first place. And "Zodiac" only has more than 7,000 shows, about 30% of which are scheduled. "Da Shanghai" and "Blood Drops" are both less than 3,500 shows. As for "1942", it is completely cool, and 250 million has become a big mark.

"Thai Embarrassment", such a low-budget comedy can beat "1942" and "Zodiac", and when "Houyi Shoots the Sun" is released, what will be the situation.

In a large conference room of Huayi Film Company, representatives of six film companies, including Huayi, China Film, Bibao, Ahri, Weixiu and Anle, the producers of "Journey to the West", gathered together to discuss the publicity and distribution of "Journey to the West".

The representative of Bigao Group spoke: "On behalf of Mr. Zhou Xingxing, I would like to reiterate once again that "Journey to the West" is scheduled for the first day of the Lunar New Year, and it was negotiated by everyone sitting together. Now that the slogan "The first day of the Lunar New Year, the invincible New Year" has been played, you suddenly told me that you want to raise the file?"

Wang Zhonglei held back his anger and said: "Yes, Mr. Yu, the previous schedule was discussed by everyone. But now that the market situation has changed, we have to adapt to the new situation!"

Mr. Yu sneered: "The new situation, do you mean that "Thai Embarrassment" won "Zodiac" and occupied the Lunar New Year file?"

Wang Zhonglei shook his head and said: "No, what I want to say is that Long Lin's new film, "Houyi Shoots the Sun", we must seize a strong schedule!"

Mr. Yu, the representative of Bibi, said with a smile: "The powerful schedule you are talking about is to let "Journey to the West" cover the entire Spring Festival period twenty days in advance?"

Xiao Wang was dumbfounded, he just felt that there was a full fifty days between "Journey to the West" and "Zodiac", which was not conducive to concentrating firepower against Longlin Pictures. The Spring Festival is really negligent.

Wang Zhongjun coughed and said, "Everyone is thinking about the box office prospects of "Journey to the West", and there is something to discuss!"

Representatives of several other companies also said good things in the way. The representative of the cake company did not appreciate it, and sneered: "Mr. Wang, it is said that "Journey to the West" is a piece, Huayi's investment accounts for the majority, and the distribution in the mainland is also done by you. If we really insist on adjusting the schedule, we really can't stop it. ”

Speaking of this, he continued: "However, if Huayi really disregards the interests of other partners for the sake of the box office war with Longlin Pictures, and insists on advancing the schedule to PK with Longlin's "Houyi Shooting the Sun", it will chill the hearts of our partners!"

Several other companies have expressed their positions, believing that since the slogan of "the first day of the Lunar New Year, the invincible New Year" has been shouted, it is not good to adjust the schedule. Moreover, the Spring Festival period will definitely affect the box office. is scheduled to be on the first day of the Lunar New Year, which will be affected by the second half of the Spring Festival, if it is pre-filed, so that the release period of "Journey to the West" will cover the entire Spring Festival, the impact on the box office will be too great.

Wang Zhonglei was scolded and had nothing to say, and when the king saw this situation, it was not easy to forcibly raise the file, and the whole meeting broke up unhappily.

Back in the chairman's office, as soon as Mr. Xiao Wang sat down on the sofa, he said hatefully: "None of these things can understand my distress!"

Wang Zhonglei sat down across from him and said while making kung fu tea: "Understanding is understandable, but the position is different! For them, what they are talking about is only the choice of the release schedule of a film they have voted for." But for Huayi, it is the three blockbusters of the Chinese New Year file against the two films of Longlin Pictures, how can we consider it from our standpoint!"

Xiao Wang always said: "But if you don't raise the file of "Journey to the West", once the schedule of "Houyi Shooting the Sun" is selected on January 10 or even earlier, "Zodiac" will be hit back and forth, and the box office will be miserable!"

Wang Zhongjun frowned slightly, "But if we raise "Journey to the West" to the next file, we still have to maintain a certain time difference with "Zodiac", no matter how we have to cover the Spring Festival period, it is possible to have close melee combat with "Hou Yi Shooting the Sun". Although the first day of the Lunar New Year is the tail of the Lunar New Year, it is possible to monopolize the schedule and get a good box office!"

Wang Zhonglei was speechless and sighed: "It's difficult, it's too difficult, there is a Spring Festival in between, it's not cost-effective to choose." It's just that the three movies are all invested by us, and we don't even have a cannon fodder!"

Wang Zhonglei's face suddenly changed, and he said in a deep voice: "Since we can take into account the issue of Spring Festival, Long Lin's side will not ignore it." It is necessary to maintain a time interval of more than 20 days with "Thai Embarrassment", and to avoid the first half of the Spring Festival, the schedule of "Houyi Shooting the Sun" will be set on New Year's Day!"