Someone really mentioned the matter of setting the New Year's Day, a director of the distribution department of Longlin Pictures. His reason is: he can form a front and back attack with "Thai Embarrassment" and completely defeat "Zodiac". In this way, Longlin Pictures has destroyed "1942" and "Zodiac" in a row, even if "Journey to the West" has a good box office performance, Huayi's prestige will be lost!

After the meeting proposed, Yu Dong took the lead in quitting. Once "Hou Yi Shoots the Sun" is released, it will crowd out the schedule of other films, and the first to be affected will definitely be the ones that are not welcomed by the market, such as "Da Shanghai" and "Blood Drops". It's hard to say what will happen to Huayi at that time, and he will lose misery to the boss Yu Dongyu.

"I think this proposal is a bit under-conceived, and the main problem is time. During the publicity period, although the media attention before "Hou Yi Shooting Sun" has been very high, it is all news with a long time interval, and the coverage is limited in breadth and intensity. ”

Yu Dong said that when he looked around, he saw that everyone's attention was completely attracted, and continued: "Everyone who invested in this film also knows that it is nearly 700 million!

After Yu Dong finished speaking, everyone was reminiscing about his words. felt that there was some truth, and then I was worried about the schedule again.

That is, to avoid being too close to "Thai Embarrassment", but also to leave enough time for promotion, and also to take into account "Journey to the West", this date is really difficult to choose!

Wang Changtian looked around, saw that Lu Lin was thoughtful, and couldn't help but say: "Director Lu, if you have any ideas, you might as well tell everyone!"

Lu Lin raised his head and smiled: "When it comes to scheduling, I think one is from my own point of view, and the other is from the opponent's point of view." I've been thinking about a question just now, Huayi has been on three blockbusters in this year's Chinese New Year, "1942", "Zodiac" and "Journey to the West". Among them, the interval between "1942" and "Zodiac" is only 21 days, but the interval between "Zodiac" and "Journey to the West" is a full 50 days!"

Wang Changtian's brain was spinning quickly, and he suddenly said, "Spring Festival?"

Lu Lin said: "Yes, it's the Spring Festival." Many units will have a holiday in advance before the year, and a large number of people will return to their hometowns at that time, which will definitely have an impact on the box office!"

Song Ge nodded slightly: ""Journey to the West" is set for the first day of the Lunar New Year, although it only catches the tail of the Lunar New Year, but firstly, there are few blockbusters in competition, and secondly, it is only affected by the second half of the Spring Festival, which is obviously better than a few days in advance, so that the release time covers the entire Spring Festival period!"

Lu Lin smiled: "So my idea is, hurry up and not catch up late." ”

Song Ge flipped through the calendar and proposed, "How about January 10?"

Everyone was busy looking at the calendars in their hands, and listened to Song Ge explain: "On Thursday and Friday, word of mouth will continue to ferment, so that on Saturday and Sunday, you can quickly get a good box office!"

Many blockbusters have chosen to be released on Thursday, and this point will be mentioned slightly, and everyone will understand.

Listen to Song Ge continue: "There are nearly twenty days until now, and there will not be much problem in working hard in terms of publicity!"

Wang Changtian is an expert in this area, and nodded slightly: "Twenty days is enough!"

Song Ge said: "Although the one-month release cycle is close to the Spring Festival holiday, the ticket sales in the last week have never accounted for a high proportion, so the impact is not too great!"

Yu Dong also spoke: "And it is entirely possible that the key of "Hou Yi Shooting Sun" will be postponed, and the impact of the fourth week can be made up for in the subsequent postponement!"

Lu Lin ha: "So, do you agree to the schedule of January 10th?"

Everyone agreed, Lu Lin glanced at Song Ge and said with a smile: "Okay, then you can announce it!"

Song Ge was not hypocritical, cleared his throat and said: "Okay, then I will announce that "Houyi Shooting the Sun" is officially set for January 10th!"

Instant applause rang out, endlessly. Wang Changtian smiled at Yu Dong and said, "It's not bad, your "Da Shanghai" is not affected much!"

Yu Dong said with a bitter face: "Hey, don't mention this stubble, it's really heartwarming and embarrassing!"

The schedule was set, and the three companies of the joint issuance first revised it as appropriate in accordance with the publicity and distribution plan prepared in advance. Assign tasks again and go to the theater to negotiate the film scheduling. and hard publicity, divide the area and act separately.

Another very important issue is that it will be released overseas. The three have discussed before, and the global simultaneous release is just a gimmick, which takes up limited manpower, but the effect is not necessarily good.

In the end, the result of the discussion was that Japan, South Korea and Southeast Asia must be released simultaneously. The North American and European markets can only be synchronized as much as possible. Some distributions and publicity can't keep up, and the release can be postponed.

After the overall plan was determined, the publicity and distribution departments of Longlin, Bona, and Guangxian took off in an instant, and they were immediately busy. I can't use the woman as a man, the man as an animal, and one for two.

In other words, if you really let a new company like Longlin, which has been established for a short time and has a limited level of publicity, do it by itself, the result is really hard to say.

"Hou Yi Shooting the Sun" is finalized, and the excited fans are the long-awaited fans, and the shock is naturally Huayi.

"On January 10th, as soon as "Hou Yi Shoots the Sun" was released, "Zodiac" would have no room to survive. After Xiao Wang got the news, he kept his face pale.

Wang Zhongjun also sighed, obviously agreeing with his younger brother's statement. Although I was not optimistic about how profitable "Hou Yi Shooting the Sun" would be. But thinking about it, with Lu Lin's ability, the first three-plate axe should still be very powerful, but it's a pity that every blow is cut on Hua Yi!

"Actually, it's not very bad news, if it's released on New Year's Day, then it's terrible! "Thai Embarrassment" and "Hou Yi Shooting the Sun" are caught between the front and back, and no one can resist it!" Wang Zhongjun said.

Xiao Wang always sneered, "Even if he didn't do things absolutely, I won't mention the matter of "1942". After all, the results of "Thai Embarrassment" may not be thought of by Lu Lin and Xu Zheng! But if he dares to use "Hou Yi Shooting the Sun" to cut off the back road of "Zodiac", then he is really here to make revenge!"

Wang Zhongjun smiled bitterly: "Shopping malls are like battlefields, they are all hundreds of millions of transactions, who can give face to whom." Hey, don't think too much about it yet, let the publicity and distribution side increase the publicity and rush the box office again!"

Xiao Wang always said: "Then how to deal with "Hou Yi Shooting the Sun"?"

Wang Zhongjun said with a smile: "Of course, someone else does the first year of junior high school, and we do the fifteenth, so we have contacts and contacts! Otherwise, we are really soft persimmons when we are brothers!"

Huayi's response plan was not mentioned, but it was said that Longlin Pictures had begun to carry out a roadshow and promotional activities for the new film, and at the same time set the date for the premiere celebration of "Houyi Shooting the Sun".

January 6th, Beijing National Stadium!