Chapter Seventy-Seven: Word of Mouth is Flying
At 9 a.m. on Monday, Hive Music's regular meeting was held in the office on the 7th floor of the headquarters.
The company's CEO, COO and managers and directors of various departments attended the regular office meeting on time, and the main content of the meeting was still to summarize the operation status of the honeycomb music network in the last week, as well as the discussion of related matters within the company.
As a technology media company that intends to IPO next year, the biggest pressure on Hive Music is performance, and Feixun Music and Starry Sky Music are like two mountains firmly pressing on their heads, so that everyone has to worry about it.
The IPO was successful, everyone here was millionaires and multimillionaires, and the IPO failed...
Well, wash and sleep.
No one wanted to sleep, everyone was very awake, and several managers reported on the situation of their respective departments.
After reading last week's work report, Fang Jun, the manager of the marketing department, said: "Recently, a new band has put a three-song single on our website, and the results are quite dazzling, which is worth paying attention to. ”
"Huh?"
CEO Dong Yang was a little interested: "Let's talk about it." ”
He and Fang Jun have been friends for many years, and Fang Jun was also brought up by him, and the relationship between the two is very good, and they are very familiar with each other.
Dong Yang knew that Fang Jun deliberately proposed this band, and there must be a reason.
"This band is called Triumph Band..."
Fang Jun explained: "The independent studio is registered and operated, I have never heard of it before, I checked some information from the Internet, and the other party originally sang in the Xidan underground passage. ”
Singing in the underpass?
Many of the executives present showed disapproving looks.
It's not that they discriminate against street singing, but that there are very few artists who can walk from the street to elegance, and some are often short-lived and not worth paying attention to at all.
What the current Hive Music lacks is that the big names and giants join to raise popularity, Feixun Music is the strongest in this regard, and the Star Music is not much worse, the Hive is really inferior.
Fang Jun ignored their expressions and continued: "The three songs of the Triumph Band are all original works, and they are very wonderful and excellent, and the response and reputation of the market are very good. ”
The manager of the operation management department asked, "Is there any data?"
"Yes..."
Fang Jun replied without thinking, "I'll show you." ”
He manipulated the laptop in front of him a few times, and the conference room was facing Dong Yang's wall to search for the hanging curtain, and immediately showed a clear picture.
Fang Jun explained: "The Triumph Band's single was released five days ago, and as of 12 o'clock yesterday night, the sales volume was 43,550 times. ”
The manager of the operation management department said: "This data is very average. ”
"It's not very high..."
Fang Jun smiled slightly: "But please look at their sales data chart." ”
He clicked the mouse, and the projection screen switched, and the long "N" shaped curve surprised everyone.
Such a sales trend is very rare!
Fang Jun said: "At the beginning, their sales were not bad, but they fell the next day, and continued to fall on the third day, but they quickly climbed on the fourth day, and yesterday they rushed to the 12th place in daily sales." ”
"This is the reputation of the Triumph Band flying!"
In the last sentence, Fang Jun said categorically and appeared full of confidence
The manager of the transportation management department frowned: "Is it possible?"
Fang Jun smiled and said: "I have asked people to check the data, there is no sign of swiping the list, most of the purchases are active users, and there is a data that is very noteworthy." ”
He didn't sell it: "That is, the number of purchases and gifts of works is very large, and it currently accounts for more than 50% of sales!"
As soon as Fang Jun's words fell, many people were moved.
The so-called number of purchases and gifts refers to the number of works purchased and put on the shelves by Hive Music members to be given to others and friends.
The purchase and gift of works is the initiative of Hive Music Network, the purpose is to increase sales and encourage genuine editions, the price of the purchase and gift is 9% off, and the less 10% is borne by the website, which does not affect the income of the singer.
In order to support their favorite singers, many members buy single albums and give them to friends at the same time, so the website has special statistics.
There are usually two reasons for the high number of purchases and gifts of works, one is that the singer has a high coffee position and many real fans, and the other is the fans brought by a good reputation.
Of course, the number of purchases and gifts can also be brushed, but Fang Jun took out new data.
That is the rating and number of comments on the work.
The average score of the three singles of the Triumph Band reached 9.5 points (10 points), and the total number of reviews was 5000+, most of which were praise, and the data showed that there was no team water army in it.
Big media websites like Hive Music, because of the existence of sales and lists, are always indispensable to the presence of a large number of water armies, shouting and touting for their respective financiers.
For any website, the water army cannot be eliminated, it can only be controlled, and Hive Music is no exception.
However, with the help of an intelligent big data analysis system, it is not difficult to distinguish the water army.
Fang Junluo's list of data, together with the previous N-curve chart, strongly supports his assertion.
That's the reputation of the Triumph Band is flying!
After listening to the works of the Triumph Band, many people have reposted their blogs and circle of friends, and bought a large number of gifts to friends, which in turn increased the sales of singles.
According to the normal law, the sales of singles on the website are gradually declining, the first 3 days are the most important, and the sales of the first 7 days often account for 50% of the total sales.
The singles released by the Triumph Band are undoubtedly exceptional.
In the face of irrefutable facts, the manager of the transportation management department closed his mouth.
He didn't have a contradiction with Fang Jun, he just questioned it out of duty, and it could be regarded as a compliment.
Fang Jun hasn't finished speaking: "In the Hive Forum, the first to recommend the Triumph Band was [Stubborn Stone], and he spoke very highly of several works of the Triumph Band, which drove a large part of the sales!"
[Stubborn Stone] has a prominent reputation in the hive forum, and almost all the executives present know about it.
Now there is no objection to it.
Dong Yang nodded and said: "Manager Fang, then you can contact the other party and sign an acting contract, you can give some discounts appropriately, our website needs more powerful singers and artists to join." ”
Fang Jun smiled and said, "Okay." ”
If it weren't for the wrong timing and place, he would have liked to have everyone come and hear the Triumph Band's work.
I'm sure they will feel very different!
But it doesn't matter now, with Dong Yang's approval, the Triumph Band is included in the list of key points on the website.
Intuition told Fang Jun that it was definitely a good thing to sign a long-term contract with the Triumph Band's work agency!
And at this moment in the studio in the western suburbs, the members of the Triumph Band already feel that something good is coming.
"Brother Kai!"
Fat De howled and rushed out of the study, and shouted at Luo Kai in the courtyard with a red face: "Our sales have exceeded 50,000!"
The single of the Triumph Band has been on the shelves for 5 days in Honeycomb Music, the front is high and low, and the back rebounds strongly, which makes the mood of the fat people feel like riding a roller coaster, with big ups and downs, which is simply exciting.
Luo Kai was lying on a leisurely chair bought online, bathed in the warm sunshine, and said lazily: "I heard, you screamed so loudly in the study, I already heard it." ”
used to be difficult to water, for Luo Kai, who has sold millions of online albums, this achievement is nothing at all, if you want to say that you are happy, you must be happy, but it is impossible to be as excited as Fat De.
The most important thing is that he has confidence in the works he has come up with, and as long as the reputation is fermented, it will inevitably take off!
Now it's already flying.
"Daddy..."
Niuniu ran out of the living room and showed Luo Kai the drawing paper in her hand: "Look at the Pleasant Goat I painted." ”
Luo Kai immediately threw the fat man out of the clouds, straightened up and hugged his little baby to look at the painting together.
He praised: "Ah, Niu Niu is getting better and better, awesome!"
"Here, kiss!"
Niuniu put her face on her face, took the initiative to lean into Luo Kai's pursed lips, and passively kissed her.
Luo Kai smiled.
And the snub Fat scratched his head in embarrassment, and could only go back to the study to continue scrolling the web page.
As soon as Fat De's front foot left, Zhang Bo stepped into the courtyard with a happy face.
"Good news, boss!"
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The second one is sent and continues to ask for votes.