The weather assistant that Li Mu wants to be is inspired by an app about the weather in later generations.

Integrating the weather assistant into YY, on the one hand, can increase the practicability of YY's own functions, on the other hand, the cartoon image of the weather assistant can also change the practice of only putting weather icons in the weather forecast in the past, and add a cartoon image to improve the interaction with users, this experience is absolutely subversive in weather forecasting.

The weather assistant can wear a mask when the air is polluted to remind everyone to pay attention to health, or when it rains, you can hold an umbrella to remind everyone to pay attention to rain when it rains, and you can also bring sunglasses to remind everyone to pay attention to sun protection.

Moreover, Li Mu has basically figured out that the cartoon image of the weather assistant can be directly authorized by celebrities, such as Anne Hathaway, if she is willing to authorize her cartoon image to Makino Technology, then Makino Technology will increase her image in the weather assistant for users to choose, which in itself is a huge popularity pull for her, if millions of men use her cartoon image to be weather assistants, then her own influence will inevitably surge.

In fact, product placement has been popular in traditional industries for a long time, and the vast majority of them are presented in film and television works, and product placement ads on the Internet have not really appeared so far.

What Li Mu presented to George Buckley is the way to play after the maturity of the Internet business model, using product elements as the carrier of advertising placement, which can avoid harming users to the greatest extent and ensure the actual effect of advertising.

George Buckley was particularly interested in the fresh gameplay that Li Mu said, and while listening to Li Mu's introduction, he built a product blueprint in his mind, as if he saw a weather forecast display box appearing on the screen, which read: Silicon Valley, cloudy and sunny today, the temperature is 5-36 degrees Fahrenheit, the PM2.5 index is 98, it is recommended to wear an N95 mask to travel;

Then, next to the weather forecast, there is a cartoon character of him wearing a down jacket that should be worn this season, a beanie and gloves, and most importantly, a 3M mask on his face.

If you click on the mask on the face of the cartoon character, you can automatically jump to the introduction of the mask on the 3M official website, or jump directly to the address of 3M on an e-commerce platform in the United States......

Thinking of this, George Buckley was particularly excited, this is the biggest purpose of his visit to Li Mu, if you really use this way to cooperate with animal husbandry technology, then the image of 3M can appear in the people's field of vision when the people need it most, this form of advertising, is simply genius!

Excited, George Barkley blurted out: "Mr. Li, I am very interested in this cooperation model, it should also be very suitable for the overall needs of 3M, when do you think we can start this cooperation?"

As soon as the words fell, George Barkley hurriedly said again: "I'm sorry Mr. Li, I was negligent, I don't know how to calculate the cost of such a cooperation?"

Li Mu smiled slightly: " I haven't continued to refine this idea, so I haven't figured out what kind of billing method should be used for the time being, but I think that under normal circumstances, if it is not an e-commerce advertisement, the billing method is nothing more than two kinds, either the promotion resources are clearly marked with a price, or according to the amount of impressions for per-time billing, if it is an e-commerce, you can also use the cooperation model of net profit sharing, but this is definitely not applicable to 3M, so we can negotiate the other two in detail. ”

George Buckley nodded approvingly, e-commerce in the United States is not as developed as imagined, and the penetration rate is not very high, so 3M basically has not tried to do e-commerce by itself, so that the net profit sharing model is not advisable, and there is only one buyout and pay-per-use billing.

Although a one-time buyout sounds very convenient, for George Buckley, without a practical and accurate reference as a standard, it is difficult for him to determine how much gold content Li Mu's recommended resources are, if the actual effect is only half of the amount invested or even lower, then he will lose a lot.

In this case, it is most cost-effective to charge impressions on a per-view basis.

Each kind of advertising will measure the cost of users, and the more popular algorithm is the cost of 1,000 people, which is the cost of showing the ad to 1,000 users.

For example, if a TV station has one million viewers watching at the same time at a certain time, and 3M needs a cost of $500,000 to carry out ten advertising promotions on such a TV station, then the cumulative number of impressions is 10 million times, and according to the statistical standards of the advertising industry, the cost of advertising per 1,000 people has reached 50 US dollars.

The conversion rate of TV media is not high, and the audience generally just glances at it, at most enhances their memory in their minds, and does not give users a direct in-depth understanding or direct purchase channel when they see advertisements, but Li Mu is different, when users see the display, they only need to click once to get an in-depth understanding or direct purchase entrance, so the conversion rate will naturally be much higher.

If calculated in this way, 3M is willing to bear the advertising cost of 80 or even 100 dollars for such advertising.

After thinking about this, George Barkley hurriedly said to Li Mu: "Mr. Li, I think I will prefer to use the cooperation method of impression pricing, so you may need to set a specific display price, if there is no problem with the price, we can sign a contract at any time." ”

Li Mu had already guessed that George Buckley would definitely choose the cooperation model of impression billing, because this is the most balanced way with pros and cons, and it is also the least risky way.

However, entrepreneurs try to minimize risks, but it is easy to gradually fall into the trap of others and eventually become the slaves of others.

In the previous life, Baidu's criticized keyword placement was based on the method of impression billing, and at the same time, bidding was added on this basis.

For example, if a hospital in the Duojiapu field system is grabbing the search results for the keyword "psoriasis", then whoever offers the highest single price will be able to rank higher.

Li Mu once heard that the bidding for keywords such as "plastic surgery" and "cancer" was hyped up to hundreds of yuan at a time, that is, if a user searches for plastic surgery on Baidu, if he clicks on the hospital in the first place, then the hospital will pay Baidu a few hundred yuan for the display.

Don't think that such a bid is a bit sensational, in fact, in the profiteering industry, such bids are not uncommon, some people will think that as long as they continue to click on the link of a bidding hospital, they can point the hospital to bankruptcy, in fact, such a situation does not exist, Baidu in order to give these bidders a safe and secure promotion environment, will use a series of technical means to block out false clicks, as far as possible to ensure that the clicks included in the cost are real clicks.

Under Baidu's careful protection, bidding hospitals only need to judge the profit point of their own advertising according to the four data of clicks, conversion rate, AURP value (average consumption value of a single user), and profit ratio.

For example, a certain plastic surgery hospital, in Baidu bidding for the keyword "plastic surgery", if every 100 clicks, there can be 10 people to the hospital to consume, and the per capita income of 10,000 yuan, then it means that every 100 clicks in Baidu will bring 100,000 yuan of gross profit to the hospital, and if the hospital's profit margin is 50%, then the 100 clicks will bring 50,000 yuan of net profit to the hospital.

One hundred clicks can be exchanged for a net profit of 50,000 yuan, that is to say, as long as the cost of each click is less than 500 yuan, the hospital will be able to make money, in this case, even if the bidding reaches 300 yuan or 400 yuan at a time, the hospital will not hesitate to do it, because in this cost range, they are profitable.

In this way, the result is very terrible, although most of the nursery hospitals are making money, but a considerable part of their profits are all contributed to Baidu, maybe a hospital earns 100 million a year, 90 million have to be sent to Baidu's hands, although the proportion is terrible, but they also have no way out, because once the delivery is broken, it is equivalent to cutting off the income, and Baidu can earn 10 million in cooperation, and if you don't cooperate, you can't make money or even lose money, in this case, none of these hospitals will give up cooperation with Baidu.

In fact, not only Baidu, but also Boss Ma's Taobao.

Boss Li and Boss Ma have the same choice for advertisers: either don't make money, or give me more than 50% of the net profit!

This kind of bandit-like gameplay is Li Mu's most despised, if Taobao also does keyword bidding now, there will be a considerable number of Taobao sellers who are crazy and continue to spend money to do it, and when the time comes, through the fierce competitive environment, Taobao will be able to get more than half of the profits of these ordinary sellers into their own hands, but Li Mu is absolutely unwilling to do this.

What he wants to do is to cooperate with a healthy and just model.

For example, Li Mu will never do keyword bidding on Taobao, so his Taobao profit margin is much lower than that of Boss Ma's Taobao in his previous life.

For example, now Taobao, mobile phone sales are extremely hot, if Li Mu puts the keyword "mobile phone" in Taobao to do keyword bidding, there will be a large number of mobile phone manufacturers, mobile phone sellers to compete for this keyword, in that way, users search for mobile phones, the default display to them, is not the best evaluation, not the most sold, not the highest reputation of the seller, but on this keyword to pay the most, in this way, it is difficult for consumers to find the most suitable stores and products.

However, Li Mu uses a set of highly fair algorithms in Taobao keyword search, and this algorithm has several key data as weights, such as: product sales, product praise rate, store praise rate, store credit rating, these data are calculated together, who has the highest comprehensive score, who can appear at the top of the default search, in this way, although Li Mu has lost a large amount of income from keyword bidding, but can ensure that what users search for is the best in all aspects.

In Li Mu's view, this is what a truly conscientious platform should do.