George Buckley and Li Mu soon reached a series of cooperation intentions.

First of all, Li Mu will purchase 150 million N95 protective masks from 3M, as well as a large number of professional protective equipment, 3M directly supplies Li Mu at the shipping price, but even if the price is so low, the total price of Li Mu's order still reached 1.5 billion yuan, which accounts for more than half of Li Mu's material reserve budget.

However, George Buckley and Li Mu reached a basic intention, Li Mu can pay half of the 1.5 billion payment, and the rest will be repaid in two ways.

One is that if 3M and Li Mu finally reach a promotion cooperation agreement and set the price of the display per time, then the remaining payment will be offset by the cost of display and promotion, and as long as the cooperation is not terminated, this money can be offset through this cooperation until the arrears are zero;

On the other hand, if the two parties do not reach a final intention on cooperation, then Li Mu, as a partner of 3M in the field of Huaxia Internet, will give Li Mu a one-year account period, as long as Li Mu pays the balance within the one-year period;

Both of these methods are very beneficial to Li Mu, which ensures that he can use a small amount of money to hoard double the supplies in hand first, and if he can use the resources to slowly offset them in the future, it will be more suitable.

With the cooperation intention of 3M and Honeywell, Li Mu's demand for protective materials has been met beyond expectations, and there are 200 million N95-level protective masks alone, which can be said to be quite large.

In this order, not only the base of masks is huge, but other protective equipment is also available, and these two companies have promised Li Mu that the goods in the order will be delivered to him by air from next week.

Li Mu had also greeted the Lei Sect Master in advance, and asked him to make arrangements for the distribution of this batch of goods in several logistics bases in China, so that once the goods arrived, they could be immediately assigned to the warehousing of various logistics bases and be ready at all times.

……

After these two are settled, Li Mu's biggest goal of coming to the United States this time has been achieved.

With so many commodities in hand, once the epidemic breaks out, Li Mu can not only ensure that the domestic people will be able to buy the goods, but also have the confidence to suppress the price of the same type of products, so that those enterprises and individuals who sit on the ground and start the price can only succumb to their own rhythm when they are forced to do so.

After reaching a cooperation intention with George Buckley, Li Mu immediately contacted Fang Xudong, a technical tycoon under him, and asked him to assign someone to set up a project team, with products, development and testing, and together they landed several product placement advertisements that they wanted to do, the most important of which was the YY show and the weather assistant.

After arranging these tasks, Li Mu was ready to take time to fly to Massachusetts to see Su Yingxue at Harvard, and meet Mark Zuckerberg by the way.

Unexpectedly, just before he was ready to leave, Lin Qingya brought him good news - Coca-Cola was very interested in Li Mu's cooperation plan, and had sent one of their executives and board members to Silicon Valley for further interviews with Li Mu.

Thinking that this could be a $100 million advertising collaboration, Li decided to stay in Silicon Valley for an extra day or two to finalize the Coca-Cola cooperation first.

The reason why Li Mu is so confident in Coca-Cola's cooperation stems from his understanding of Coca-Cola, whose brand value ranks among the best in the world, and a considerable part of this is based on advertising and marketing.

Coca-Cola's core product is an extremely low-cost carbonated drink, not to mention the high gross profit margin, the product consumption cycle is also very short, it is a standard FMCG, and for this highly competitive FMCG industry, if you want to stabilize the market share, or make steady progress, then you must ensure continuous advertising investment, otherwise once the advertising is stopped, within a year, the sales volume may plummet by more than 50%.

Whether it is Coca-Cola, or Pepsi, or Jianlibao, which was all the rage in China back then, none of these fast-moving consumer goods as the core of the company dared to relax its promotion, even a company like Coca-Cola must not be able to support the big and reduce investment, otherwise once the market is seized by others, it will be much more difficult to grab it back.

Because of this, Coca-Cola's annual global advertising can basically account for 50% of its net profit, and they are still investing, and even changing their investment, in order to ensure their sales and brand influence.

Makino Technology, is the promotion channel that Coca-Cola has been paying great attention to recently, long before Li Mu came to the United States, Coca-Cola hoped to be able to buy YY's pop-up window recommendation, or the advertising position of YY.com, but Lin Qingya has not agreed, Coca-Cola's senior management is afraid of a sudden news one day, Makino Technology and Pepsi have cooperated, if that is the case, McDonald's is too passive.

Fortunately, Makino Technology took the initiative to find Coca-Cola this time, and suddenly threw out a cooperation model that shocked and delighted Coca-Cola's senior management, and after discussing this model, it took less than half an hour of discussion to directly decide to deeply participate in Li Mu's plan.

In the eyes of Coca-Cola's executives, at this time, whoever can be the first to advertise on Makino Technology's YY will be able to gain huge additional attention, so they have been thinking about YY's promotion resources.

Moreover, Li Mu's cooperation plan this time is indeed very attractive, printing a special exchange code on the bottle cap, and users can exchange for a certain amount of YY coins as long as they hold the bottle cap, which is not only novel, but also ensures that users can get tangible benefits from this kind of activity.

More importantly, in the whole process of user redemption of discount codes, Coca-Cola's brand identity can be continuously displayed, which not only helps to enhance the company's popularity, but also can bring users a strong psychological hint, so that they think of Coca-Cola when they think of drinks, and want to take Coca-Cola as soon as they open the refrigerator in the supermarket, which is the true meaning of brand marketing.

This time, the name of the executive sent by Coca-Cola is Bruce Andre, who can be ranked in the top five in the entire Coca-Cola empire, and is mainly responsible for marketing and promotion within Coca-Cola, and knows how to package the brand best.

As soon as the two met in Li Mu's conference room, Bruce introduced himself to Li Mu very politely, and then he went straight to the point, and asked Li Mu as soon as he came up: "Mr. Li, we have read your plan here, to be honest, we are very interested in your creativity, but we still have a small question that we haven't figured out." ”

Li Mu made a gesture of invitation and said, "Please speak." ”