Chapter 0665 won the joint venture project
FAW-Volkswagen's introduction of Audi 200 is a historical inevitability, not only that, with the passage of time, FAW-Volkswagen will produce more and more Audi models, which Zhou Jingming has no way to change, so when it was announced that Tianming Group was about to enter the luxury car market, Zhou Jingming already knew that the Audi 200 car will soon meet with domestic consumers.
"Respond to all changes with the same?" Zhao Ke smiled helplessly, "Jingming, is this your coping strategy?"
"Otherwise?" Zhou Jingming shrugged, "Of course I know that FAW-Volkswagen introduced the Audi 200 this time in order to compete with us for the domestic luxury car market, but so what? As long as we design the Yanhuang car well, are we afraid that the competition will not be able to compete with the Audi 200 at that time? The urban golf sedan is powerful enough, and the sales volume has not been overtaken by our Yixuan SUV." ”
"Well, I'm worried. Have you packed up, let's have breakfast together, and we will have to sign a formal joint venture agreement with Mazda in a while. Since Zhou Jingming said so, Zhao Ke naturally wouldn't say anything more.
"Wait for me in a moment, and I'll be right away. Zhou Jingming casually put the newspaper on the table and replied with a smile.
***
FAW-Volkswagen's introduction of the Audi 200 car was taken by Zhou Jingming lightly, and did not have any substantial impact on the existing strategy of Tianming Group, but in China, this news instantly detonated the entire automobile market.
After more than ten years of development, although the domestic automobile market is no longer as "hard to find" as before, not only the variety of models is very rich, the price of vehicles is also falling again and again, but the luxury car has always been a big blank, whether it is SAIC Volkswagen, FAW-Volkswagen and other joint venture car companies, or private car manufacturers such as Tianming Group, there are no luxury cars for sale.
If domestic consumers want to buy luxury cars, they can only obtain them through imports, which are not only scarce and far from meeting consumer demand, but also add tariffs, the price is also very high, and the premium phenomenon is very serious.
However, not long ago, Tianming Group announced that it was about to launch the first fully self-produced luxury car in China, which can be said to have given a boost to the domestic automobile market and made many domestic consumers see hope, but after all, the luxury car that Tianming Group said is still in the research and development stage, and the Audi 200 introduced by FAW-Volkswagen can be sold in the domestic market at any time.
This is tantamount to a great blessing for domestic consumers!
With the announcement of this news, the sales of the two models currently on sale at FAW-Volkswagen, the Jetta sedan and the golf sedan, are also showing an upward trend, and the brand influence of FAW-Volkswagen in China has also been improved.
FAW-Volkswagen headquarters.
Xu Bohua, who has just returned from Germany, is deploying the production of the Audi 200 car, since it wants to seize the domestic luxury car market, then Xu Bohua must ensure that this car can be put into production as soon as possible, otherwise, once the luxury car of Tianming Group is officially released, FAW-Volkswagen's previous efforts will be in vain.
"Ladies and gentlemen, about the production base of the Audi 200 car, the municipal government has granted us the land, and then we must complete the construction of the production base in the shortest possible time, and realize the production of the Audi 200 car as soon as possible, and at the same time we must speed up the localization of the car, before the official production, the localization rate shall not be less than 50 percent......"
In the conference room, Xu Bohua is deploying relevant personnel to FAW-Volkswagen, from the construction of the production base, to the localization research, to the follow-up sales strategy, Xu Bohua has made targeted deployments, and strives to seize the domestic market as much as possible before the release of new cars by Tianming Group.
"Ladies and gentlemen, I'm not alarmist, but once Tianming Group releases a new luxury car, with the help of the Rolls-Royce platform, the threat to us will be fatal! So this time, we have to do one word, fast! So in the next time, we will be very busy, please be mentally prepared. After deploying all the work, Xu Bohua finally said.
After the meeting, Xu Bohua walked to his office, looking out from the window of his office, he could see the big words "Tianming Group" not far away, and then look at the construction site, where Tianming Group built the production base for the luxury car "Yanhuang" that is about to be put into production.
This time, the Chuncheng City Government granted FAW-Volkswagen the land for the construction of the Audi 200 car, which is directly opposite the luxury car production base of Tianming Group, which is just on the front.
Since Tianming Group announced that it was going to enter the luxury car market, there has been no further action on the side of Tianming Group, but the more this is the case, the more uneasy Xu Bohua feels in his heart, and the tranquility before the storm will always give people an illusion.
"I don't know what kind of move you will make next, Zhou Jingming?" Xu Bohua looked at the eye-catching big words "Tianming Group" on the opposite side, and said to himself with a slight frown.
At the headquarters of Mazda, Zhou Jingming quickly completed the signing of the joint venture agreement, so that Tianming Group officially formed a joint venture partnership relationship with Mazda, and the next thing to do is to prepare for the construction of the two car production bases.
"Zhou Jun, happy cooperation!" After the two sides signed, Matsushima Jiro held Zhou Jingming's hand and said with a smile.
"Happy working together, Matsushima-kun. Zhou Jingming also responded with a smile. With the help of Mazda's various resources in the island country, Zhou Jingming finally realized his long-cherished wish to enter the island market.
Of course, this is only the first step, if you want to win the island market and successfully get a piece of the pie here, Tianming Group still has a long way to go, especially after the news is officially announced to the whole society, it will inevitably be "encircled and intercepted" by domestic car manufacturers such as Toyota and Honda Motors, and it is not easy to get out of the encirclement in this case.
After the luncheon at noon, Zhou Jingming and others returned to the hotel again, this time the joint venture negotiation was smoother than Zhou Jingming expected, and it took more than three days to complete all the procedures.
"Senior brother, you and Lao Ma will fly back to China tomorrow morning, and my second brother and I will go to Tokyo and other places to learn more about the automobile market here, and if the group has anything to do in the past few days, you will deal with it on your behalf." On the way back to the hotel, Zhou Jingming lay on his back seat and said to Zhao Ke on the side.
"By the way, this afternoon, let the group make an announcement and announce this joint venture project to everyone. Zhou Jingming paused, and then continued.
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