Chapter 078 Publicity Focus

Finalizing the schedule does not mean that Li Mo's work will be reduced, but like a countdown timer, it reminds him that the moment to determine the future direction of his destiny is coming.

The release time and schedule of "Master of Hypnosis" are completely different from the previous life, and the editing also has a very different style from the previous life, plus the appeal of Lei Jiayin and Wan Qian is indeed not as good as the original version, even if Li Mo is very confident in the quality of his adapted film, but to be honest, he doesn't know if the audience in this time and space will accept "Master of Hypnosis".

After a week of hard work, Li Mo made corrections on the basis of the 120-minute rough cut version, and came up with a 110-minute theater version.

If it is on the other side of the Pacific Ocean, Li Mo can also edit the film again when it is released on DVD or Blu-ray, add some shooting tidbits or add or delete plot content, and form the so-called 'director's cut version', and the Celestial Empire because all released movies must get the 'dragon mark', and "Hypnosis Master" does not plan to change anything when it is released overseas, so this 110-minute theatrical version can be said to be the final version of the movie "Hypnosis Master".

Although there are two investors in "Master of Hypnosis", the publicity and distribution of the film is independently responsible for Fiber Optic Media, and everyone knows that the film production and publicity links are very deep.

This is not only due to the long-term unspoken rules of the industry, but also related to the low level of industrialization of the film industry in the Celestial Empire.

Since Optical Fiber Media can station financial supervisors in the crew, Li Mo naturally has the right to ask Optical Fiber Media to share information with Li Mo's studio in the area of publicity and distribution expenses.

In the previous life, fiber optic media was definitely not a fuel-efficient light bulb, and they had disputes with film producers and film directors because of the opaque publicity and distribution costs.

The optical fiber media of this time and space has just been listed, and it is a spring breeze at this time, maybe the appearance is not so ugly, but everyone knows that any idea of overestimating the lower limit of capitalists is stupid and naΓ―ve.

The villain first and then the gentleman is a good thing for everyone......

……

Even if he already knows that in today's film industry, the investment in "Hypnosis Master" can only be regarded as a small and medium-sized cost, and it is unlikely that Fiber Optic Media will invest much in the publicity and distribution process, but when he received the list of publicity and distribution expenses faxed by the other party, Li Mo still felt very disappointed.

Not only because the cost is small, but also because the other party's methods are outdated.

The specific list is as follows:

Print media (newspapers, magazines) - 450,000

TV promotions and trailers - 700,000

Outdoor advertising (printing materials, posting labor costs) - 250,000

Promotional activities, press releases, preview sessions - 300,000

Network propaganda - 80 thousand

Other expenses - 200,000

Total: 2.08 million

Note: Electronic copy production and related costs are not included.

……

According to Li Mo's estimates, even if the costs associated with electronic copies are added, the total cost will not exceed 3.5 million at most.

Li Moming once suggested focusing on the ...... on the Internet and new media platforms

It is estimated that the money from online publicity will still be used to delete malicious posts.

In these years, who will watch newspapers and television for the main group of people who go to the cinema to consume?

What kind of things do you watch, and how many people will go to the cinema to consume?

Is...... Speechless.

With Li Mo's class, naturally there is no privilege to directly communicate with Wang Changtian about this kind of thing.

Fiber Optic Media is in charge of docking with him is a person named Luo Wenhui. In the course of the previous exchanges, he and Li Mo had similar ideas in some aspects, and the cooperative relationship between the two was good.

"Brother Hui, I'm Li Mo, I'm looking for you for something, is it convenient for you to talk now?"

Even if he is a little speechless about Fiber Optic Media, the distribution team is someone else after all, and Li Mo is quite polite when he speaks.

"Director Li, I just finished the meeting, and now I am free. Is there anything wrong with you?"

Luo Wenhui's impression of Li Mo was okay, and he was really free at this meeting, so he happily took over the conversation.

"That's right, I just received a breakdown of the publicity and distribution costs of "Hypnosis Master" from you, excluding the cost of electronic copy production, which is only a little over 2 million in total. Do you think there are any expenses that are not on the list, how can they be so small?"

"Master of Hypnosis, you wait for me to take a look, there shouldn't be anything missing. Luo Wenhui seemed to be opening an electronic document, and the sound of mouse clicks came from the earpiece.

After a while, Luo Wenhui's puzzled voice came from the earpiece, "Director Li, I have confirmed the contents of the list, there is no omission, there are indeed only so many items." ”

"As for what you said about the lesser expense, there is a reason for this question. ”

"As you know, the company will divide the proportion of publicity expenses for projects of different magnitudes. ”

"The investment in the project of "Hypnosis Master" is 20 million, and according to the company's regulations, before the release of the film, the publicity and distribution cost cannot exceed 10% of the total investment of the film. ”

"Originally, if we calculated according to the investment amount of our company, we would not have been able to give so much money, but now the amount is still approved by Mr. Li (Li Xiaoping), so we can get so much budget. ”

"But don't worry, if the film has a good reputation or a good box office after its release, the cost of this will definitely increase, after all, you also understand that the higher the box office, the higher the income of our two families. ”

"Director Li, are you still listening?"

Luo Wenhui Balabala explained, but did not get any response, and began to wonder if there was something wrong with the phone......

"I'm listening, Brother Hui. There's nothing going on here, so you'll have to explain it to me. ”

……

After the two talked a few more words, Li Mo hung up the phone.

In fact, when he first listened to the other party's explanation, Li Mo knew that he still suffered from his lack of vision.

Fiber Optic Media's approach is completely the norm for a mature publishing company, after all, not everyone has a 'prophetic aura' and can predict the future.

Before the release of the film, according to the volume of the film, divide different publicity budget proportions, and then decide whether it is necessary to make additional investment before the release according to the reaction after the publicity and distribution means are invested.

And the proportion of publicity and distribution costs determined by the other party is indeed the regular quota for movies with this amount.

understands and understands, but Li Mo still feels very unhappy that he has put his heart and soul into the movies where all the actors have worked hard has been so despised just because of the amount of investment.

But now that the wood has been completed, the right to publicize and distribute is completely in the hands of Optical Fiber Media, and Li Mo Studio only has the power to negotiate and suggest, not to mention that compared with Optical Fiber Media, Li Mo Studio is indeed just an inconspicuous collaborator.

Li Mo Studio needs optical fiber media, and optical fiber media does not necessarily need Li Mo studio......

So is it possible to consider making some articles on the basis of this publicity budget?

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PS: Recommend this book: Transform into a part-time idol style of White Snake, it's very two-dimensional, paddling and pushing ^_^