"Master of Hypnosis" is very important to Li Mo and his studio.

If it is planted this time, Fiber Optic Media will lose millions of investments, but for Li Mo, basically in the next few years, there is no need to expect any company to be willing to accept his big-screen works.

How the "Hypnosis Master" in his previous life was promoted, Li Mo has no impression at all.

He only remembers that the original director Cheng Zhengdao became famous because of this film, and he also directed a work of the same type that gained popularity in the follow-up, as if it was called "Master of Memory" or something.

To fight its way for the studio, "Master of Hypnosis" has to be a success, and it has to be a one-of-a-kind success.

It's really sad to say, Huayuwen on the end of the Internet is a movie with a box office of hundreds of millions at every turn, and you don't have to worry about publicity and distribution at all, you can still have time to play with the heroine when you make a movie, just lie at home after the movie is completed and wait to gain word of mouth and count the money.

Why did I cross over once, and the house was mortgaged to the bank before it was hot, and I had to run the distribution of a TV series by myself.

Finally, the first movie came out, and I obviously gave advice, but no smart person was willing to do it honestly, so that he could worry less about snacks......

Sure enough, the world doesn't revolve around anyone, if you want to succeed, you still have the most reliable ......

Spit and spit out, some things have to be done.

Li Mo picked up the faxed publicity budget again, and carefully thought about where he could intervene, and if there were any things that he hadn't considered before.

Say a thousand things and ten thousand, any problem is a problem of money, and what can be solved with money is not a problem.

If you have money, you can start a propaganda group on your own...... Ah, wait.

…… The regular propaganda team can't afford to raise it, and the informal ...... I think I might want to think about it.

…………

Early the next morning, Li Mo came to the studio with the publicity budget.

"Brother Zong, have you read the budget list yesterday?"

As soon as he sat down, Li Mo went straight to the point and went straight to the point.

"Focus on different regions, with a focus on print, television and traditional media campaigns. Judging from the final amount, there is basically no problem with Fiber Optic Media's approach this time. ”

When Zong Shuai was in HY, he also participated in the promotion and distribution of films, and his advice was very pertinent.

"In terms of amount, it's really not a problem. ”

Li Mo nodded, agreeing with Zong Shuai's judgment.

"But in terms of delivery channels, I think there is a big problem. ”

"Really, which channel do you think has a budget that is missing?" Zong Shuai didn't understand what Li Mo meant, he took out the budget list again and checked it carefully, "There are all the channels that should be." ”

"There's a clear tendency in their budget: they don't pay attention to online publicity. ”

Li Mo expressed his opinion.

"Is it the Internet?" Zong Shuai took off his glasses and wiped them, "Xiaomo, you are very optimistic about the role of the Internet?"

"Yes, I think the Internet will also be a position for film promotion, and no one has paid attention to this position yet. ”

"Brother Zong, can you tell me how you treated the Internet when you participated in the publicity and distribution before?"

Zong Shuai didn't rush to answer immediately, he thought about it for a while before he began to answer Li Mo's question.

"I used to deal with an online PR agency. It is said that it is a company, but in fact, it is the scale of less than ten people. They are in contact with the moderators and administrators of some portals and forums, and when there are remarks that are unfavorable to a certain star or a movie, we will remove the negative news from these websites and forums through this company. ”

"Other than that, do you use these people to post compliments or propaganda or anything like that?"

Zong Shuai thought about it carefully and shook his head affirmatively, "No." We will only contact them when there is negative news. ”

It seems that in this time and space, there has not yet been a professional network water army team in the future, and the response methods of various companies are still in the initial stage, not to mention the plan of a special team to guide public opinion on the Internet and promote word-of-mouth fermentation.

Li Mo nodded, indicating that he had understood the principle of operation that Zong Shuai said. After sorting out his thoughts a little, he began to tell Zong Shuai about his idea of an online propaganda plan.

"Brother Zong, the online publicity I envision will cover the entire release cycle of the movie, not only limited to eliminating negative online reviews after it is launched, but also starting to add news releases on major portals and forums before the movie is released, the purpose of this stage is to expand the popularity of "Hypnosis Master" as much as possible, so that more people know about this movie and know its release time. ”

"Is that the only thing going to be? What about the cast? No need for publicity?"

Zong Shuai is a little unclear, after all, at this time, the main force in the promotion of most movies is still on the big and small stars.

"No, Brother Jiayin and Sister Qian, they are not actors with box office appeal yet, and it is completely in vain to focus on promoting them. ”

Li Mo categorically denied the strategy of promoting actors.

"After the movie is released, you need to score as high as possible on the relevant rating website to create a word-of-mouth effect, and the goal of this stage is to let these people who know the "Hypnosis Master" movie, but have not yet decided whether to watch it, know that "Hypnosis Master" is a good film. ”

"After the word-of-mouth is completely fermented, we can arrange for people to post on major portals and forums, take the initiative to list the problems in the movie, and then organize people to refute them, form a situation of controversy, and constantly ensure the popularity of the post. ”

After listening to Li Mo's plan and carefully sorting out the process, Zong Shuai felt that a new world had opened up in front of him in the promotion of the film.

However, there is one problem that this plan can never be bypassed, and that is the cost.

In the budget list sent by Optical Fiber Media, the cost of network publicity is only 80,000 yuan, which is absolutely impossible to achieve the effect that Li Mo just said.

"Xiaomo, the plan should be feasible, but where will the money come from? It is very troublesome to convince Fiber Optic Media to increase the budget. ”

"We'll do it ourselves, don't notify Fiber Media. ”

Although sooner or later these methods will be summarized and imitated, at least for now, it is good to be able to hide them for a while.

"The plan I just mentioned will be used in many places in the future, so there is no need to let fiber media learn it now. ”

"Brother Zong, let's recruit a number of such companies in our personal name. Pay them a fixed monthly fee from the studio. ”

"They can take on some of the same jobs on a regular basis, but when we need them, they have to give priority to our side. ”

"As for our relationship with them...... It should be similar to the parent company and subsidiary. ”

"The specific cost is up to you!"

"Okay, I'll arrange this matter right away!"

———————————————————————————————————————————————————

PS: Thank you for the reward of the book friend 'fa22l book f', the first one of this month, I have a heart, thank you!