After being interviewed by "Lookout" in the morning, I will go to Fudan in the afternoon to give a speech.

If it weren't for the old principal's personal call, Song Weiyang really didn't want to go. The data processing projects sponsored by Sogou Search in Fudan have all decided to transfer to East China Normal University, because the director of the computer department of Fudan has just taken the Fudan database and data processing team to the School of Software of East China Normal University.

This incident made Ding Ming very unhappy, just because he was an alumnus of Fudan, Sogou sponsored Fudan in Shenghai instead of handing it in.

Last year, the computer science department of Fudan was still very good, won the Asian championship of the ACM International Collegiate Programming Competition, and also achieved good results in the global finals. This year, Fudan founded the School of Software, and the overall strength is also very good.

But the head of the department left collectively with the database and the team, which made people speechless, if it weren't for the extremely complex reasons, Ding Ming would even want to sue for a lawsuit.

In terms of the strength of the current teaching team, it is second only to Shanghai Jiaotong and Fudan in Shenghai, and later it is the first computer academician in Shenghai.

In the car.

Shen Si's mobile phone rang with a message prompt, but he received an email again. She turned on the handheld computer and took a look, and said to Song Weiyang: "Boss, Chang'an University of Electronic Science and Technology has sent an invitation, hoping that you can come over and give a speech." And when I just went out, Rongcheng University of Electronic Science and Technology also sent an invitation, not only to invite you to give a speech, but also to hire you as an honorary professor. ”

"Honorary professor of computer science?" Song Weiyang said with a smile.

Shen Si said: "Yes, Rongcheng University of Electronic Science and Technology established a model software school last year, and in view of the friendly cooperation between China Science and Technology and the University of Electronic Science and Technology, the university has decided to hire you as an honorary professor of the School of Software. ”

Just last year, the Ministry of Education approved more than 30 universities to set up software colleges, and the software schools of major universities have sprung up one after another, and all of them are independent of computer science departments. The computer rooms of the Software School of Rongcheng University of Electronic Science and Technology and Fudan University are all donated by Shenzhou Technology, and all of them use the most high-end Shenzhou computers. In particular, Fudan Institute of Software could only rub the laboratory computer room when the class opened in March, and even if Shenzhou Technology donated computers, there was no corresponding classroom for placement, so it could only transform the temporary canteen in the North District into a soft hospital computer room.

By the way, Shenzhou Technology also donated to build the soft hospital computer rooms of Tsinghua University, Peking University, Shanghai Jiaotong and Xidian.

Anyway, the sales of high-end machines of Shenzhou Computer are not good, and they have been robbed of the market by foreign brands. And the performance is obviously better than Lenovo's high-end machine, in the same price range, Shenzhou computer still can't compete with Lenovo computer. The reason is that many users who buy high-end machines do not look at the cost performance, only look at whether the brand is loud, foreign brands naturally have their own halo, and the brand effect of Lenovo has long been deeply rooted in the hearts of the people.

Even after more than a decade, Lenovo's reputation on the Internet has become stinky, and people's PC sales are still firmly in the first place. Countless parents and newly enrolled college students buy computers with their eyes completely closed, and think that Lenovo is the best domestic brand. So a year or two after purchasing the machine, these college students who became old fritters spontaneously turned into loyal Lenovo black fans, but their younger brothers and sisters still continued to enter the pit.

China's mid-range models are now selling well, second only to Lenovo in market sales, and are increasing their market share every month. But the blowout period has passed, and it can only grow slowly through advertising and word-of-mouth, and Shen Fuxing has set a goal of adding 1.5% of the market share (the share of domestic brands, not counting foreign brands) every year - this year has exceeded the task.

The low-end machine is abundant, there are too many miscellaneous brands, the competition is too fierce, and the profit margin has become very low. Shenzhou Technology sells low-end computers just to show its presence, because it can't make a few dollars at all, and the profit from selling a USB flash drive is equivalent to selling two or three low-end machines.

In terms of the development strategy of the computer market, the senior management of Shenzhou Science and Technology all believe that we should focus on mid-end models, stabilize low-end models, and abandon high-end models.

But Song Weiyang tried his best to disagree, even if there is a large backlog of high-end machine inventory every quarter, he still requires that the replacement of high-end machines cannot be stopped. The high-end models that have been backlogged for more than half a year and cannot be sold are used to donate to colleges and universities and scientific research institutions across the country, so that college students and researchers can use them, and they must be made to feel good about using them.

This ironclad market strategy has achieved initial results,This year, users fill in the questionnaire when buying a machine shows that:18.3%Shenzhou high-end machine buyers,Have used Shenzhou high-end machine in school or unit,Because it is very comfortable to use,So when you buy your own machine, you will recognize this model;Another 0.6%Shenzhou mid-range machine buyers、0.9% The buyers of low-end machines in Shenzhou, they have also used high-end models in the school computer room, and they have a natural good impression of the brand of Shenzhou, so they chose the Shenzhou brand after graduation (college students who have just graduated for one or two years, high-end machines really can't afford it, so they can only buy bargains in the Shenzhou brand. ）

These sets of data make the senior management of Shenzhou Technology very excited, because there is more information hidden behind it.

As long as the computer does not make people feel very pitted, they will have a tendency to buy a personal computer, and they will take the initiative to spread it to their relatives and friends. Especially those college students, the current spending power is not good, but in a few years they will have money, and in another ten years they can even become the main consumer force.

Take the software schools of Tsinghua University, Peking University, Fudan University, Shanghai Jiao Tong University, Rongdian and Xidian as examples, on the occasion of their establishment, Shenzhou Science and Technology donated a batch of high-end models, as long as they do not move to the new campus, the students of the soft institute will use Shenzhou Computer to attend classes in the next few years. They represent the future of China's software industry, and if they get their hands on China, it is likely that the entire industry will be inclined to China Computer in ten years' time.

Speaking only of domestic computer brands, Lenovo's market share exceeded 65% last year, and the statistics in the first three quarters of this year fell directly below 60%. In addition to the impact of brands such as Great Wall and TCL, Shenzhou Computer alone ate 1.8%, and this data will continue to expand during the New Year's Day and Spring Festival sales season.

Of course, Lenovo's market share has fallen, but its sales have skyrocketed. Because the whole market is expanding rapidly, all brands are making money, which is known from the increasing number of Internet users every year.

Why did Song Weiyang publicly propose the concept of Web 2.0?

First, it doesn't matter if he mentions it or not, there will be others who propose it anyway; second, Web2.0 belongs to the wisdom of the crowd, the more people understand the general trend, the faster the Internet will develop, and the websites invested by Song Weiyang will also return to blood faster; third, it will enhance its own popularity and influence.

Since the U.S. media frantically touted Song Weiyang, Xifeng's stock price has risen 18% in the past month. The first is stimulated by Jianlibao's third-quarter performance, the second is that the sales of Very Coke are amazing because of its cooperation with "Legend", and the third is that Song Weiyang's personal reputation has soared. The combination of these three factors has greatly increased the confidence of shareholders in Xifeng, and the market has risen slowly after Hong Kong stocks in September, while the growth rate of Xifeng is unparalleled.

Xifeng's market capitalization has already exceeded 30 billion Hong Kong dollars, and now it is not far from the 40 billion mark.

And now the domestic media is also frantically pursuing Web 2.0, most reporters don't know the specific concept at all, only know that the Internet industry is very good, and the United States is already boiling over it, so let's follow the blind comparison. Just like last year, both the private sector and the government were blowing about digitalization, even those who sell electric doors said that they were digital pioneers, and those who sold clothes said that they wanted to be in line with digitalization, and now everyone is swarming with Web2.0 to do publicity.

At present, all computer-related publications are catching Web 2.0 nonsense, and "Computer World" even praised Song Weiyang as "the savior of the Internet industry".

The marketing staff of Shenzhou Technology are not stupid, can they let go of this good opportunity?

Liu Bo, the marketing director who was dealt with by Shen Fuxing some time ago, has been on the phone with Song Weiyang in the past few days, preparing to replace the image ambassador of all products in Shenzhou with Song Weiyang himself. Song Weiyang was so annoyed that he simply agreed, and just took a set of promotional photos last week.

Now in the stores of major cities, the promotional photos placed in front of the counter of Shenzhou are all being replaced by Song Weiyang one after another, and the promotional words are: "Song Weiyang, the guide of future technology, the savior of the Internet industry, and the chairman and image ambassador of Shenzhou Technology!"

It is conceivable that the sales of Shenzhou's USB flash drives, computers, mobile phones, repeaters, handheld computers and other products will rise sharply on New Year's Day this year.

Shen Fuxing plans to adjust the sales expectations of Shenzhou Computer next year, and the chairman is so awesome, how can he work with other brands next year to bring the market share of Lenovo Computer in domestic brands to less than 55%.

Don't be surprised, why did Song Weiyang make so many moves, Shenzhou Computer still can't surpass Lenovo.

Historically, Lenovo has been in the stage of rapid development in recent years, and the national market share (including foreign brands) has changed from about 16% to 28.99% (2003 data) in two or three years, and most of these market shares have been grabbed from foreign brands. It's really that Lenovo was too famous in the 90s, and the young people who came from that era happened to be the main consumer force (mainly buying computers for their children), and they would subconsciously choose Lenovo over others.

Shenzhou Computer still has a long way to go, accumulating fame and reputation little by little, and it doesn't matter if Lenovo does it or not, because most of the mainstream users are computer novices. Lenovo's government procurement is only a part, so don't say that people engage in government public relations, its main sales come from the formal market, from the leeks that grow every year, and the majority of students' parents only recognize that thing.

These parents are not only parents, but also countless grandparents, the old people have always believed that Lenovo is a well-deserved representative of domestic brands, and the purchase of Lenovo computers is a patriotic act, and even insisted on this in 9012.

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