In the office of the chairman of Yuzu Technology, Lu Heng sat in the bright office, browsing the web without a match. Pen % fun % Pavilion www.biquge.info

He browsed the web with a clear goal, to find out if there were any used car websites.

After all, the Yuzu website is about to be launched, and if there are competitors at this level, it is undoubtedly a great variable.

After some browsing, Lu Heng breathed a sigh of relief.

To date, not a single used car website has emerged.

I have to say that the four industries of clothing, food, housing and transportation, which will never be outdated, have been full of profits since the birth of mankind.

The ancients built houses and inns for sale, opened restaurants, and made clothes.

The contemporary people are engaged in the real estate industry, and the garment industry has also entered the era of branding.

But in the travel industry, most people are still just staring at the production part, which car manufacturer has a new brand, and how cost-effective it is.

However, Lu Heng, who has relived a lifetime, has come to the present step by step and understands a truth.

Production can never make the most money, and Asian countries are the largest producers of raw materials and accessories in some products, and the returns are pitiful.

The most important thing is the sales chain.

Like Autohome, BitAuto, and Pacific Auto, the founders of these websites more or less understand this truth, but their positioning has never been linked to sales.

Yes, Autohome is the most visited car website in the world, but if you really talk about its profitability, it can only be attributed to the middle and lower in the entire Internet industry.

The product he gives to his customers is the information content, not the car itself!

The value of information content, in today's world, can only be replaced by traffic.

How much money can a website that generates profits from traffic earn?

Even he is not as good as an O2O e-commerce website with vertical sales capabilities.

As a simple example, the value of Autohome in the past two years has completely crushed JD Mall, but after a few years, no, or even a year at most, his value will not be as good as JD.com.

The reason is that JD.com is a website that can link online and offline through online payment methods, and its profitability once caught up with Taobao and Tmall.

But Autohome can't do it, or they are aware of this problem, and they are trying to change in this aspect, but because of the initial positioning, the transformation is difficult.

Autohome makes new cars, and Yuzu Technology makes second-hand cars, and in the eyes of others, the two may follow the same path.

But they certainly didn't expect that Yuzu Technology, which relies on Hengcheng Group, was positioned differently from Autohome from the beginning.

The content of the information is only a small part, and it is the car entity that is more available!

If the second-hand car market across the country can be connected in series, with Yuzu Technology as the leader, online consultation and offline transactions, then this huge potential market will surface.

And how big is the profit contained in it?

Lu Heng didn't dare to imagine!

At least until he was reborn, no one had done this, including abroad!

And its potential is even more unimaginable!

The number of private cars in the country is growing explosively every day, every month, and every year.

The speed of new car replacement is also changing with each passing day.

However, the eliminated second-hand cars are not targeted by too many smart people.

Is it useless?

No, apparently not!

It's just that those who want it can't find a channel to buy, and those who want to sell can't find a channel to sell it boldly and with confidence.

And Yuzu Technology is this channel.

People can understand the Yuzu second-hand car website as an intermediary, or a second-hand car platform, or a large-scale e-commerce enterprise that provides content and products!

This is the positioning of Yuzu second-hand car network, which has gone to a completely different path from Autohome from the beginning!

And the potential end of this industry, Lu Heng can foresee, that is, there will be epoch-making means of transportation, completely replacing cars.

Otherwise, there is no end!

Bang bang!

There was a knock on the office door, and Lu Heng said without raising his head: "Come in!"

Xue Mingxing pushed open the door and walked in, seeing that Lu Heng was just browsing the computer web page and not dealing with the files, he was sure in his heart.

Lu Heng let go of the mouse, "Is there something wrong?"

Xue Mingxing smiled: "It's not a big deal, I just want to talk to you." ”

"Hmm" Lu Heng nodded and pointed to the sofa, "It's okay to chat, let's sit down first, what to drink?"

Lu Heng got up from the boss's chair, stretched his waist, and walked to a Xiaoice cabinet and asked.

There are all kinds of cold drinks in the freezer, and there is a set of tea sets next to it, Lu Heng is never stingy with the enjoyment of the details of life.

Not only Yuzu Technology, but also places such as Genesis and Hengcheng Group, which belong to Lu Heng's office, also have these gadgets.

"No, I'll just drink it. ”

Lu Heng chuckled, took a bottle of iced green tea for the two, and then sat down in front of Xue Mingxing.

"Look at your relaxed appearance, it seems that you have completed all the important work!"

Xue Mingxing smiled sincerely, "Almost! The planning time of our website is longer than that of most websites, and the time that needs to be done has already been busy." In the past few days, I have been busy with endorsement advertising, and at present, I have won a relatively good advertising time period for seven satellite channels such as CCTV 7, Hunan Satellite TV, and Chongqing Film and Television. Just wait for the commercial to be filmed. ”

Lu Heng nodded, the matter of advertising is counted as publicity.

At present, the propaganda department of Yuzu Technology is still under construction, so it is up to Lu Heng and Xue Mingxing to arrest it.

Lu Heng is responsible for the simple but important selection of spokespersons, and Xue Mingxing is responsible for those complicated trivial matters.

In general, the situation is okay, everything is going according to plan.

"What about the online platform?" Lu Heng asked.

Xue Mingxing replied: "Very good, relying on Autohome's connections, we have currently bought advertising video recommendation positions on major stations such as NetEase, Baidu, and Youku. Especially on 360 browsers, 2345 browsers, and Sogou browsers, they spent a lot of money and got good recommendations. I believe that with these channels, the traffic will be guaranteed in the early stage of the site. ”

Lu Heng is very satisfied with Xue Mingxing's work, even if he leaves it to himself, it is estimated that he can only do it to this extent, and the other party has really done his best.

He thought for a while and said, "If there is a channel, try to buy the editors of some big stations as much as possible and let them write a few promotional advertorials for us." The initial reputation was laid by these people, and since it is a new station, it is better to make it prosperous!"

Xue Mingxing thought so.

"By the way, how are the offline channels being arranged now?"

At the meeting of Hengcheng Group, the development route set for Yuzu Technology was the advertising route and the deep cultivation of upstream and downstream channels.

Nowadays, a lot of money has been invested in the advertising route, and it is in full swing.

If the upstream and downstream channels do not go well, it will be embarrassing, and they will involuntarily prefer to provide content, which is completely different from Lu Heng's original intention.

It is precisely because of this that Lu Heng asked this question.