Animation production is a labor-intensive industry, and the Animation Department has always been the largest department in DreamWorks, and when the rest of the Animation Department has temporarily put down their work to join, the largest screening room in the DreamWorks branch is crowded.

A rare scene, with the continuous development of DreamWorks, even in the same department, everyone is usually divided into different crews and busy, and Brother Luo is becoming more and more rare to see each other in the company, and he has not been to the company for a long time.

The aunt in the cafeteria sent a variety of exquisite snacks and snacks, and the big guys gathered together with laughter, and the "premiere" of "Spirited Away" began lively without media attention.

The "crows" of the animation department are full of expectations, and works such as "Mickey Mouse" and "Cat and Mouse" are foreshadowing and preparation, and this film is the attack of the animation department to the international army.

Su Luo is also looking forward to it, this is an attempt by him, if the "imported" "Spirited Away" can meet his expectations, it proves that the animation department has the ability to do one thing, that is, to "cook" those foreign classics in Su Luo's mind to be Chinese and more delicious.

At that stage, what Marvel Universe or DC Universe was in the last time and space, I'm sorry, I'm going to wear Chinese clothes in this time and space.

Everything will change, just like Kung Fu Panda wearing American clothes, Su Luo can't wait.

"Come on, come on, serve the food, serve the food!!"

"It's already on. ”

The knife grabbed a dry steamed siu mai, rolled the roe away with his tongue, and then stuffed it into his mouth, closed his eyes and enjoyed it, not blowing or black, the craftsmanship of the chef in the DreamWorks canteen is much stronger than that in the three-star Michelin restaurant.

"I'm talking about going to film!"

Su Luo raised his middle finger towards the knife.

An Xue swore that the elegant and noble boss who led European ladies and ladies to frantically "beg for flops" must be fake, covering her mouth and snickering.

Minister Jiang understood it, and as soon as he beckoned, the screening room darkened, and when it lit up again, "Spirited Away" began to play.

"Wow! It's a very feeling. ”

The knife stopped eating frantically and stared intently at the picture.

"Actually, I originally wanted to use CG to save money and be efficient. But after making a few samples and comparing them, I feel that the most traditional hand-drawn painting looks better.

Animation, it is a masterpiece of human imagination and creativity, its charm lies in the fact that it is based on fantasy, it is full of human romantic feelings and good wishes, just like fairy tales, fantasy is the source of life of animation, animation exists to complete what human beings can only do through fantasy.

However, today, with the widespread use of CG technology, TV dramas are becoming more and more magical, and animation is getting closer and closer to reality.

The high-paced social operation has made people's hearts become indifferent, and I feel that the computer technology that uses the program to simulate everything still can't replace the warm hand-drawing.

For example, in Japan, the animation superpowerhouse, today's original animation has gradually fallen into the rigidity of the genre, and various routines and unfinished scenes make people lose confidence in the industry, so we chose the original hand-drawing, hoping that the audience will have a different experience.

And, hehe, the first animated movie, the most traditional method, the most emotional and affectionate, the easiest to convey love and warmth to people. “

Jiang Xiaoxian whispered.

The little knife grinned: "Ha~, no wonder our rich man always complains about your overspending." ”

Su Luo said "um": "As long as it's your idea, it's a good choice." ”

Which is better, traditional hand-drawn or CG technology?

Many people will say that the flaws of CG animation are obvious, and the smooth lines do not have the "simple" sense brought by hand-drawing, which is easy to make people feel mechanical, stiff, and rigid. When the artist draws the original painting, he will pour inspiration into the brushstrokes, and let the audience feel the emotional changes of the characters through the change of lines.

CG technology simplifies this process, as if an object was originally a handicraft, but now it has become a product on a mechanized assembly line, and the cold and elegant color style makes the picture more beautiful and soft, but it always makes people feel that it lacks texture.

In fact, these problems can be overcome, and with the continuous development of CG technology, CG can already make hand-drawn effects through 2D rendering.

There is not much difference between hand-drawn and CG, no matter what kind of technique, what really moves the audience is the humanities, not the method or technique of production, just like no matter what the name of the rose will be as fragrant, and the beautiful song is sung in any way, it is good.

To put it a little simpler and crude, that is, the crayfish can't kill the Brazilian turtle no matter how much it is coaxed, because it is better than the Brazilian turtle......

The use of techniques is just a specific analysis of specific situations.

When making "Mickey Mouse", DreamWorks was still a small studio in the "Great Leap Forward" mode, lacking everything, so Su Luo did not hesitate to use CG instead of traditional hand-drawing.

Now, there is no shortage of manpower and material resources, and spending a little more cost is a small thing, and it can be burned.

Su Luo felt that the most important thing was that Jiang Xiaoxian had his own independent ideas, which was very good.

And to tell the truth, the original version is a traditional hand-painted, and Su Luo's own preconceived circumstances, so this style of painting is so pleasing to the eye.

"The story is about not going too far and forgetting why you set out. Don't forget who you are. In the very tempting and turbulent material world, you can be alone, so you can use traditional hand-drawing, which is a great choice. ”

Su Luo was full of praise, and Jiang Xiaoxian and the members of the animation team of "Spirited Away" felt that they were about to float.

After the movie, Su Luo took the lead in applauding.

Jiang Xiaoxian smiled obscenely: "How is it? Can you win the award?"

"How do I know, ask you the knife. ”

Su Luo threw the pot directly, so as not to tell him that this animated film really won the Oscar for Best Animated Feature in the last time and space, and Miyazaki didn't accept it, because the US imperialism was "maintaining world peace", which caused him strong dissatisfaction.

At the same time, the film has won the highest gold award is not the Oscar, to be reasonable, it should be the highest award at the Berlin Film Festival "Golden Bear Award", the first time in history that an animated film has won this highest award.

"The movie is very good, but to win the award, there has to be better marketing. Looking forward to the miracle replication of Mickey Mouse is obviously not right, if you want to win the Oscar, it is better to blow it up in advance and hype it up all over the world, so that it will be stable. ”

The knife complained frantically, anyway, he was not satisfied with DreamWorks' marketing.

The aroma of wine has to be deep in the alley, how can there be such an advertisement, the news of dozens of words is gone, and the look of love and disdain on the face.

Look at other people's Hollywood blockbusters, such as superhero movies, when we marvel at their box office of one or two days, don't forget that other people's advertising and marketing expenses have reached 1.2 billion soft girl coins, trailers, dozens of TV stations are bombarded indiscriminately, and at the same time, they also cooperate with various world-renowned commercial brands and other measures to create madness.

Jiang Xiaoxian also understands this truth, but ......

Jiang Xiaoxian touched his nose: "Mr. Wang, do you think you need to work hard to publicize it in China?"

The knife was dumb.

There is Su Luo's insoluble existence, and the World Song Contest is hot, it seems that it is really not needed, uh, at least not in China.

Little Knife: "Okay, what about abroad?"

Jiang Xiaoxian: "That's Mr. Gao's job, he is responsible for overseas publicity, he gives the publicity plan, and this side cooperates." ”

"Hmm. ”

The knife nodded.

Compared with honor, Xiaodaozi obviously pays more attention to profit, and after making money, talk about whether it can win awards, which is the most fundamental thing that a company should do.

The knife kicked Su Luo, who was immersed in eating shrimp dumplings after watching the movie: "Ah, hey, take a few creative marketing and publicity plans, let the publicity and distribution department activities, patronize and work." ”

"Isn't that easy?"

Su Luo took the case, and then said sonorously:

"Parents have become beasts, and the ignorant girl is forced to sell the bathing center! The mysterious man sacrificed his life to save him, and the strange fate in this life turned out to be the evil fate of the previous life?

Tell the marketing department to go out and blow up this title, and if the box office of this movie is less than 10 billion, I will lose. ”

Jiang Xiaoxian: "......"

Knife: "......"

All members of the animation department: "......"

The audience was silent, and only the sound of the festival breaking and scattering could be heard......

。 m.