When the advertising broadcast in China is in full swing, in Europe and the United States, the advertisements of Yixuan SUV are also rolled in major cities in Europe and the United States, and the protagonists who participate in the advertising shooting in Europe and the United States are far more famous in the automobile industry than the "little whirlwind" Lin Zhiying, because the person who appears in the advertisement is none other than Schumacher, who is known as the "King of Cars"!

At this time, Schumacher was at the first peak of his career, last year, that is, in 1994, Schumacher represented the Benetton team in the Formula 1 race, defeated the Williams team's Senna in one fell swoop, won the world championship that year, and this year, Schumacher will once again represent the Benetton team to win the world championship in the formula 1 race!

Such a big-name star, not by endorsement fees can be invited, especially the shooting of advertisements are also related to cars, when Tianming Company first contacted Schumacher, Schumacher directly refused, because he did not want to "deceive" consumers for a car he didn't know about for endorsement fees.

However, at the request of Tianming Company, after Schumacher test-drove the L-series Yixuan SUV, Schumacher praised the performance of this car, and soon changed his initial opinion and expressed his willingness to endorse this car in Europe and the United States.

As the "king of cars", Schumacher is the first time to endorse automobile products, and no one can have more say than Schumacher in the comprehensive evaluation of vehicles, so this advertisement has also set off a boom in Europe and the United States, and consumers in the European and American markets have really learned about the Yixuan SUV car from this advertisement.

Quattro's full-time all-wheel drive technology coupled with a turbocharged in-cylinder direct-injection V6 engine has become the primary starting point for most European and American consumers.

Of course, the SUV concept, which combines the advantages of a variety of models, has also begun to slowly spread in the European and American markets, and the design concept of SUV has also become the most commonly talked about concept in the European and American automobile markets in recent times.

Time has passed day by day, and the sale time on February 1 is getting closer and closer, Tianming Automobile Company is also fully prepared, whether it is domestic, or Southeast Asia, or all Tianming authorized dealers in the European and American markets, they have already prepared enough Yixuan SUV, and they only need to wait until February 1 to officially sell it.

This year's Spring Festival is earlier than in previous years, January 30 is Chinese New Year's Eve, that is, February 1, 1995, is the second day of the new year, but this Spring Festival, Zhou Jingming can not spend it with his family in China anyway, he must come to the United States before February 1, and Xu Weidong to deal with the next SUV sales.

Because not only Zhou Jingming alone, but every employee of the sales company is fighting at the forefront of the market at the moment, contributing to the sale of Yixuan SUV, how can Zhou Jingming, as the company's CEO, sit at home and celebrate the Spring Festival!

So with five days left before the release, Zhou Jingming took a flight to Detroit in the United States.

After several years of development, Detroit has become the overseas R&D center and the largest production base of Tianming Company, especially the "Tianming Automobile Company American R&D Center" that has just been built not long ago, which is a business card of the entire company in Europe and the United States, and last month, the R&D Center also reached a cooperation agreement with Michigan State University on automotive theory research, and the two sides will cooperate in automobile testing, new car development and other aspects, which is important for enhancing Tianming's R&D capabilities. It is very helpful to improve the brand influence in the American market.

When Zhou Jingming arrived in Detroit, it was January 28th, local time, and after a brief rest, Zhou Jingming and Xu Weidong inspected all the dealers around Detroit, learned about the current situation of the market here, and knew what to do.

After all, Xu Weidong has been in charge of the sales company for many years, especially in the European and American markets, which is the first project he has intervened in, and the sales network here has long been twisted into a rope by him, so Zhou Jingming doesn't have to worry about anything.

After arranging everything, the only thing Zhou Jingming has to do is to wait for the arrival of February 1 with all consumers.

Three days passed in a flash, and soon entered February 1995, and the fourth new car of Tianming Automobile Company, Yixuan SUV, was officially on sale.

The sales network spanning Europe, America, Southeast Asia and more than 30 countries in China was also linked at the same time on this day to contribute to the new round of expansion of Tianming Automobile Company in the world.

In the European and American markets, thanks to the broadcast of Schumacher's endorsement advertisement, Yixuan SUV has accumulated a lot of popularity in a short period of time, especially young consumers, who have a soft spot for Yixuan SUV has always flaunted "self-exalted personality", and listed this car as one of the "must-buy cars in February", and this includes Jackson, who has just graduated and worked for three years.

As a young American in the new era, Jackson, like most of his peers, loves rock and roll, pursues fashion, especially loves every song of the Beatles, for young people like him, the car is naturally an indispensable item, because a car can show a person's fashion taste.

When he first graduated, Jackson had no money to buy a car, and most of his salary was spent on rent and star chasing, that is, in the last two years, Jackson consciously saved money to buy a car, but in which car to buy, Jackson began to make difficulties.

Jackson certainly can't afford a high-end luxury car brand, but the low-end brands are everywhere in the American market, and Jackson finally narrowed his target to Tianming's Kirin sedan and Ford's Taurus.

Frankly speaking, compared with Taurus, Jackson is more inclined to buy a Kirin car, not only the price is cheaper, but more importantly, the stylish styling design of the Kirin sedan has captured Jackson's heart to pursue the trend.

To this end, Jackson also went to learn about Tianming Automobile Company, which made Jackson deeply like the Chinese automaker, because every model on sale under the company made Jackson admire, and each car showed the true meaning of the words "automobile art" from different angles.

Just a few days ago, when Jackson made up his mind to buy a Kirin sedan, the Yixuan SUV advertisement endorsed by Schumacher suddenly became popular in Europe and the United States.

The goal of buying a car changed again and again, and finally Jackson still made up his mind to lock his first car as the Yixuan SUV, and he also wanted to try how amazing it would be to be able to be endorsed by Schumacher, the "king of cars".

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