Chapter 137: Sky-high prices are never unusual
TV series are actually quite profitable, especially after a few years, sky-high dramas have come out one after another, and they continue to break records. It's so high that people can't even imagine what its limits are.
The much-watched "The Legend of Ruyi" has an exclusive copyright of 9 million episodes on the Internet, and Suzhou Satellite TV and Zhonghai Satellite TV each released 3 million episodes, and the price of a single episode reached 15 million. The 87-episode TV series can sell 1.3 billion, and it is only the first round.
If you count the second round, the third round and overseas copyrights, the marketing income of the whole drama can almost reach 1.5 billion. What is the concept?
"The Mermaid", which has a box office income of 3.3 billion, can only allow the producer to get more than 1.1 billion in account-sharing income.
Of course, the 12-year TV drama market is not as crazy as a few years later, and "The Legend of Chu and Han", which was known as the "most expensive in history", was only sold for 3 million on satellite TV.
However, with a total investment of 150 million yuan, "Breaking the Sky" finally cut out 46 episodes, and the cost of a single episode reached 3.26 million. Although it is still possible to sell second-wheel, third-wheel, online, overseas and other copyrights, the cost must be recovered in the first round of sales.
Lu Lin even thought that if he couldn't sell it at the right price now, he might as well wait for a year or two. Although the capital turnover rate will be outrageously low, the price is rising really fast!
In 13 years, there was a group of "leaders in the play" who sold 4 million episodes, and a "Hot Mom" actually sold for 5 million, and Nima rose more than the house price!
Thinking of these, Lu Lin really had the idea of "covering the market and reluctant to sell". Wait for the last year, even if there is no 500, the price of 4.5 million should be stable. Now, 3.5 million episodes are a bit of a struggle.
With the consistent urine of the domestic TV industry, the special effects in his drama can be rebroadcast ten years later, which can also amaze the audience.
It's been 18 years, and you can still make a fighting emperor on horseback, is there still a festival, and is there still a royal law?
According to this line of thinking, it is completely possible to shoot the martial arts version of Fengshen, according to the number of roads in "Sui and Tang Dynasties", the eighteen heroes of the Shang and Zhou dynasties, the first one is Kong Xuan, the chief soldier of Sanshan Pass, the second is a hero, Zhao Lang and Zhao Gongming of Luofu Cave of Emei Mountain, the third is a hero, the three-eyed general Yang Jian Yang Erlang, and the fourth hero, the guard general of Mianchi County, and the seven-killing star Zhang Kui .......
One by one, the helmet and armor, the burqa belt, walked in front of the formation, and fought alone. However, he said that there were two highnesses, Ji Shuming and Ji Shusheng, and secretly said that he was fast, and he could slowly hang Zhang Kui back and forth, and leave in defeat.
Unexpectedly, Zhang Kui's BMW horse was called the "One-Horned Black Smoke Beast", accelerating 100 kilometers in 1.5 seconds, and the Dou Emperor was on the top, and stepped forward to cut the two highnesses one by one...... It seems to be okay!
said that Lu Lin returned to the company, first showed the trailer to Song Ge, and after playing it on the computer, Song Ge was pleasantly surprised: "This is great, the peak of the special effects of domestic dramas!"
Because the "decisive battle at the top of the Forbidden City" will not be seen until the end of July when "Love Apartment 3" is broadcast, so Song Ge is not an exaggeration when he says this.
In fact, even if "Love 3" is broadcast, it will not be able to get the title of "the peak of domestic special effects", and it is said that an indoor sitcom occupies the title of "peak of special effects", and those directors who will make "Xianxia films" in the future, won't their conscience hurt?
"My idea is that the price of satellite TV is 4 million per episode, and the network broadcast rights cannot be less than 1.5 million, so it is best to start broadcasting in the summer!" Lu Lin pulled a chair and sat down and said slowly.
Song Ge has been working with Lu Lin for a long time, and he has long been accustomed to his "amazing words", so he said unhurriedly: "Four million is a bit high, right? "The Legend of Chu and Han" is only three million!"
Lu Lin said with a smile: "High? Four million episodes, I still feel that it is sold cheaply! You also know the market in the TV market, good dramas are crazy to be grabbed by satellite TV, and it is difficult for bad dramas to be broadcast, and what is grabbed is a high-quality and scarce. Besides, Xianxia and fantasy dramas have always been very marketable, but other production companies are too foolish. Our show has proper high-quality and scarce resources, and if there are no four million episodes, I'd rather put it in the warehouse!"
Song Ge hurriedly said: "Don't, don't, let me contact you, the cost of 100 million and a half, the capital turnover rate!"
However, it was said that Longlin Pictures issued an announcement to the industry that afternoon that it would hold a media viewing meeting two days later, preparing to sell the satellite TV and network broadcast rights of "Breaking the Sky" to the outside world.
As soon as the news came out, it immediately caused a huge response in the industry. Because most industries follow the "Twenty-Eight Law", don't look at the four or five hundred TV dramas filmed in China a year, more than 10,000 episodes, maybe only a small part of them are broadcast on the stars, as for the TV series that have become popular and have both word-of-mouth and traffic, there are only a few a year!
In order to compete for ratings rankings and advertising investment, the struggle between many satellite TV stations in the mainland is also quite fierce. Self-hype, accusations everywhere, vulgar eyeballs, secretly pinching signals and other means, I won't go into details.
Longlin's version of "Dou Po" is the work of Lu Lin, a three-billion-dollar director, claiming that the plot follows the original work, the special effects are produced with huge investment, and the appearance of the actresses in the film is also super high. Coupled with the more than 100 million hits of the original work, in the eyes of many satellite TV stations, one of the seed players of the popular drama, must be grabbed, and it is good if you can't grab the disgusting opponent!
So two days later, except for some who knew that they didn't have the strength and didn't want to join in the fun, Longlin Film and Television came here with more than 20 satellite TV stations, as well as a few familiar media.
Although many film buying directors and deputy directors compete with each other, they are all people on the scene, and they still have some self-restraint.
Lu Lin did not attend this media viewing meeting, it was hosted by Song Ge. The director of Yanjing Satellite TV's film purchase also asked the director why Lu Lin was not there, Song Ge smiled and said that Lu Lin was busy with the script of the new film, and suddenly had the inspiration to retreat at home!
The director laughed dryly twice and said dryly: "Oh, that's to create while you have inspiration!"
Under the auspices of a beautiful employee of the Propaganda Department of Longlin Pictures, the media viewing meeting of "Breaking the Sky" began.
Then a group of executives of satellite TV stations were shocked by the special effects in the play, this is a TV series? Nima has many so-called blockbusters that are not at this level!
There is no way, who makes the domestic TV drama industry still in the era of "star-based" and "traffic king". The salary of a drama star accounts for seventy or eighty percent, and the rest of the cost can be counted on to shoot something good.
Therefore, after watching the plot of the three episodes, some executives of satellite TV stations felt a little dry-mouthed. There is even a deputy director who whispered to the film buying director next to him: "No matter how much you spend, you must win the premiere!"
"It's going to be intense!" the director looked around.
The deputy director took a sip of mineral water and said in a low voice: "It's been half a year since the thunder drama was broadcast, and if there is no decent film, the advertiser will have to withdraw!"