Chapter 138: The Premiere Controversy
The ratings are like a battlefield, and the satellite TV is like a palace fight, but unfortunately, without Huanhuan, it is difficult to talk about the absolute winner.
The melee on satellite TV is not new, and there has long been news of spending money to grab celebrities. There are also you who attack me for ratings fraud, and I complain that the news of your program is vulgar is circulating in the community.
These open and secret battles have long been interpreted into a living "Harem Satellite TV Biography", and behind every scuffle, there is no one fighting.
But it is said that the 12 years of satellite TV have been a turbulent year. Due to the issuance of the "Entertainment Restriction Order", Mango Channel, which has been sitting firmly on the throne of "dragon" for ten years, began to be strongly impacted by other satellite TVs, and the position of the "boss" in the mainland was shaky.
Coincidentally, the "summer file" is a battleground for all satellite TVs, and they all want to take advantage of the student party's holiday to grab a wave of ratings. And "Breaking the Sky" is a summer drama for the student party, and the senior executives of satellite TV and video websites present are all eyeing each other.
Song Ge got up and looked around, and when he saw everyone's expressions, he instantly didn't realize that the price of the four million episodes of satellite TV that Lu Lin said was expensive, and it was really a treatment of scarce resources!
After Song Ge came to the stage and said a few words, he directly announced the reserve price of the first broadcast of "Breaking the Sky" on satellite TV, 4 million per episode. The copyright reserve price of the video website, 1.5 million episodes.
As soon as this price came out, the executives of the satellite TV station present were all shocked, four million, and the Nima historical drama "The Legend of Chu and Han" was only three million! Although this is a water injection drama, the ratings are not good.
Although everyone has ideas in their hearts, under the motivation and pressure of competing for ratings share, no one complains, only calculates in their hearts: a drama with four stars, one million per episode, and the whole film will cost 46 million, but it can be reluctantly accepted. I'm afraid that there are too many satellite TV stations competing for, so I will raise the price!
Sure enough, as some people expected, after Song Ge broke the reserve price, there were not many satellite TV stations that withdrew, and more than a dozen continued to participate in the competition. Except for a few who quit because of the real poor money, most of the rest already have summer dramas, and they feel that it is not cost-effective to spend a lot of money to buy "Dou Po".
For example, "Love Apartment 3" has been purchased and set for four satellite TV stations in Huizhou, Hubei Province, Shaanxi and Gansu, and Zhonghai on July 30.
The satellite TV stations that continue to compete naturally have to bid, and in the end, the four satellite TV stations of Yanjing, Jiangsu, Zhejiang, Qilu, and Sichuan and Shu jointly purchased it, with a single episode price of 4.8 million. The online broadcast right was only launched in April 11, but Penguin Video, which was rich in money, beat old websites such as Tudou, Youku, and iQiyi at a sky-high price of 2 million, and won the exclusive online broadcast right.
Several media reporters present felt that their blood was boiling. Sky-high, sky-high, sky-high again! Satellite TV and the Internet, a single episode of "Breaking the Firmament" reached 6.8 million, once again setting a new industry record! The media likes this kind of news the most, okay! This thing can be in the headlines of the entertainment section just by writing it!
Song Ge is also very excited, 6.8 million times 46 episodes, the first round of broadcast rights alone sold more than 300 million, and the profit is more than 160 million, plus the second round, the third round and overseas, it can't be 200 million!
Although I signed a contract of intent to purchase a film and paid a deposit, the money was not so easy to collect. Representatives of several satellite TV stations have to finish watching the whole film, and the purchase fee is also paid in batches, and the final payment can only be settled after the film is broadcast.
But the most troublesome thing is not these, but coordinating the broadcast time of the four satellite TV stations and video websites. After repeated quarrels and negotiations, the premiere date of "Breaking the Sky" was set for August 4, the prime time of Saturday night.
After it is determined, each satellite TV will have to coordinate the schedule of the program by itself, and at the same time start the promotion of "Dou Po", Lu Lin's cut trailer will come in handy, and the Dou Po crew will also cooperate with several satellite TV to carry out a publicity offensive.
However, the next day, an entertainment headline aroused the public's attention to the drama "Dou Po".
Penguin Entertainment Information reported: "Sky-high prices, sky-high prices again!"
"Yesterday, the classic fantasy drama "Breaking the Sky" directed by the famous director Lu Lin sold the first round of broadcast rights in Beijing, and was jointly purchased by Yanjing, Jiangsu, Zhejiang, Qilu, and Sichuan and Shu Satellite TV stations, with a single episode price of 4.8 million yuan. And the exclusive online broadcast rights of the show were purchased by Penguin Video at a sky-high price of two million per episode.
The price of a single episode of "Breaking the Sky" reached 6.8 million, setting a new high for domestic TV dramas. According to the staff of the Penguin Video website, which purchased the exclusive online broadcast rights of the show, when the media watched the film, there were more than 20 representatives of satellite TV stations present, and they all praised "Dou Po".
Longlin Pictures announced that the reserve price for the premiere of satellite TV was 4 million yuan, but it was soon called 4.8 million yuan, and the competition was quite fierce. The reserve price of the online exclusive broadcast is 1.5 million, and it was purchased by Penguin Video at a sky-high price of 2 million. Compared with the reserve price of 4.5 million, the transaction premium is as high as 1.3 million, which shows that the show is unanimously optimistic and is expected to become a summer hit ...... in 12 years"
In addition to Penguin.com, Whoosopher, entertainment scene and other media also broke the news that "Dou Po" was sold at a sky-high price, which aroused heated discussions among the public. For a while, it seemed that the whole society was discussing the phenomenon of sky-high film and television dramas.
Ten days ago, the sky-high price of "Love Apartment 3" sold for 4.66 million was already shocking. Who knows that before he can calm down, "Breaking the Sky" has set a new record for "Love 3", and it is more than 2 million higher, what is wrong with this world? How can the price increase rise so fast?
Many netizens have a heated discussion on this, and some people think that sky-high film and television dramas are not good, and it must be the audience who pays for them. But some people feel that this is a market behavior, and selling at a high price indicates that it is unanimously optimistic and the quality is guaranteed. If you want to shoot a bad film, no one wants to broadcast it if you pay for it! Some people also appealed, does the state take care of this matter, and there is no such way to raise prices!
But many more people, especially the original party of the student party, are completely excited. The long-awaited drama is finally about to be broadcast, and it has been sold at a sky-high price, which means that the filming is very good! After all, more than 20 satellite TV stations participated in the purchase of films, but they are all industry insiders!
Immediately afterwards, the four satellite TV stations that purchased "Breaking the Sky" began to arrange for the crew members of "Breaking the Sky" to appear on variety shows, and broadcast a "preview trailer" in the program, and the cool trailer instantly attracted countless fans.
Many netizens left messages in the post bar, "I'm looking forward to it, I'm looking forward to it, why wait until August to broadcast it!"
"Xiao Xun'er played by Tang Yan looks so amazing!"
"This Xiao Yan looks very good, but I don't know what it's called!"
"Han Dongjun, Longlin's newcomer!"
"Lu Lin is the most handsome, he actually plays the Soul Emperor, didn't he say that there was no plot for him in the first season?"