Chapter 7: The Problem of the Column Group
signed the contract and got hired, Li Li was directly taken to the office building of the satellite TV channel by Yu Ya and became an intern in the column group of "Movie Guide".
Walking into the office quickly, Yu Ya said: "Let's stop for a moment, this is our new colleague in the column, Li Li." ”
Li Li hurriedly bowed to everyone: "Hello everyone, my name is Li Li, please take care of me!"
After the applause, Yu Ya said, "Song Dong, you can take this child." ”
"Okay, Producer Yu. ”
After Yu Ya turned around and left the office, her colleagues were boiling all at once:
"Hey, you kid can do it, it's popular on the Internet now!"
Li Li scratched his head: "How can there be, there really isn't!"
"The major popular anchors and some celebrities are challenging your speed of speech, and your popularity is going up!"
"Nothing, haha. ”
"Come, Li Li, tell everyone one! Say one "Peacock Flying Southeast"!"
"Well, the peacock flies southeast!"
Just when everyone was chatting with the newcomers, there was a crisp and rapid "da-da" sound at the door again, and the office was instantly clean.
Bright silver heels stepped into the office, and Yu Ya said, "We will have a meeting at 4 o'clock this afternoon, and prepare your plan." ”
After that, Yu Ya hurriedly left again, but everyone in the office was all engaged in the work at hand for a while, and everyone looked sad.
"Li Li, you can find a seat casually, and then go to the 2nd floor to get office supplies, your main job today is to familiarize yourself with our column as soon as possible. ”
"Okay Brother Dong. ”
There are about 20 desks in the office, and there are five or six vacant ones, and after Li Li chose a place by the window, he went to the second floor to get a series of office supplies such as computers, folders, paper and pens.
Li Li watched the previous episodes of "Movie Guide" on the TV station's intranet, and served tea and water to the teachers, and soon it was noon.
Throughout the morning, there was a nervous melancholy in the room, and there were occasional sighs, this atmosphere was very weird, but Li Li didn't know why, everyone was so busy that they didn't have time to pay attention to him.
It was already 12 o'clock, Li Li went to the canteen to buy 20 boxed lunches and returned to the office, fully showing the posture of a newcomer.
"Teachers, please take a break, I have a meal for everyone, I don't know everyone's preferences, please forgive me. ”
Xia Xue raised her head and said happily: "I'm really hungry when I smell the smell, do you have braised eggplant?"
"Yes!"
Lao Kong got up and said, "Xiaoli has a heart, how much is it?"
"You can talk about money, I'll invite you. ”
Song Dongdao: "How can I let you invite it? A newcomer spends money before he earns a salary, this meal is invited by Brother Dong!"
Seeing that Song Dong handed over two hundred-yuan bills, Li Li hurriedly pushed them back: "Brother Dong, don't be, don't you slap me in the face?"
"If you don't accept it, you'll slap me in the face, don't you know that interns don't have pay?
After pulling for a long time, Li Li had no choice but to accept it, Brother Dong is very kind.
Li Li himself picked up a boxed lunch, and after taking a bite, he asked, "Brother Dong, what are you busy with in the morning?"
Song Dong: "Oh, I'm busy working on the "Movie Guide Revision Planning Book", and we have a meeting this afternoon, and all of us are really lacking in skills, so I didn't have time to introduce the current situation of our show to you before." ”
"Revision plan?"
"Yes, revision! Our program is still on the air, and we will strive to resume it within two weeks. ”
Li Li suddenly realized, no wonder there is no archive of the last month's program on the intranet, and the dare is to stop broadcasting.
Xia Xue recalled the past, "When our program was brilliant, the ratings could reach 1.1%, which was the pillar column of the channel! I hope that after this revision, it will have a new atmosphere. ”
Li Li was puzzled: "Why did you fall so badly?"
Lao Kong said: "The reason is very complicated, in short, film review programs are relatively unpopular, and the market is particularly sluggish.
We did better than other stations before, mainly because we have a super sweet host, Wu Qianqian, she is the guarantee of ratings, and the show is not as good as day by day after changing jobs. ”
Xia Xue said: "It can't all be blamed on Wu Qianqian's job hopping, according to the survey, the audience basically has no expectations for film review programs, and the unattractive content is the key factor." ”
Song Dong asked: "Xiaoli, didn't you watch the previous show in the morning, you talk about your feelings, why the audience has no expectations for our show." ”
Li Li: "Brother Dong, are you telling the truth?"
"Nonsense!"
"Then I offended everyone, I think, isn't our show a little mediocre!"
"What's a mediocre law?"
"I watched about five episodes in the morning, and my initial feeling is that the views are vague, there is no clear distinction between love and hate, and they tend to avoid the important and trivial, with more praise and no criticism, which is not like a film review program. ”
"Like what?"
"It's like a new movie recommendation meeting!"
Song Dong clapped his hands: "Okay, hit the nail on the head! Look, even a layman can see the problem!"
Lao Kong squinted his eyes and said, "He's not a layman, Song, shouldn't you watch the interview video again?"
"Uh...... Ha, haha!" Song Donggan laughed twice and said, "So my point of view is that if "Movie Viewing Guide" wants to return to the top, it must adhere to one principle - tell the truth!"
"No, Lao Tie, who dares to really criticize the movie, isn't this offending people?"
Song Dong resolutely disagreed, "Isn't it the job of a film critic to offend people?
Cheng Juan also said: "Dongge's 'telling the truth' is really not good, in the social background of our country, we pay attention to harmony and the golden mean." ”
Song Dong slapped his chopsticks, "Shall we continue to do a mediocre show after the rebroadcast?"
……
Colleagues quarreled instantly, various points of view collided with each other, and no one was convinced.
Xia Xue whispered to Li Li: "See, everyone wants to fight." ”
"Copywriter?"
"Well, the previous producer of our column was withdrawn last week, and now the chief producer Yu Ya is in charge, she said, whoever adopts the plan will be the main copywriter, and others will cooperate with the work.
The main writer is a concept in the TV station, and the director is a special miscellaneous job, wearing many hats, but he has to make the best use of his talents, so individual directors should focus on copywriting, and film review programs write copywriting, this job is naturally the most golden!"
Li Li was in a trance for a moment, this dare is good!
Xia Xue touched him lightly, "Eh, Xiaoli, what's wrong?
Seeing that his colleagues instantly focused their eyes on him, Li Li smiled and shook his head.
Everyone hurriedly guided the newcomers:
"Scare me, young man, don't be ambitious, you have to take your time in your career!"
"You are good in theory, but you lack practice, so it is obviously unrealistic for you to come up with a practical plan, so don't waste time, your main work now, integrate into the team as soon as possible. ”
"That's right, you need to integrate into the team as soon as possible, and we teachers still need you to help!"
Li Li nodded yes, but he was eager to try the identity of "chief writer".
His mind instantly thought of CCTV's "Tenth Screening Room" column in his previous life. During the period when Long Bin hosted this film review show, the film review style was extremely cold and sharp, and the criticism of bad movies was merciless, and it was deeply loved by fans.
The copywriting style of "The Tenth Screening Room" can be transplanted to "Movie Viewing Guide", but it is not clear whether Jisen Satellite TV has the ability to withstand pressure from the CCTV platform in the previous life.
You must know that Rao is a CCTV platform in his previous life, and he also removed a series of programs from "The Tenth Screening Room" because of too much pressure.
But this is not a question that film critics should consider, as a new film critic, what Li Li should consider is how to make a film review program that is sincere and responsible to the audience.
inquired about the details again, and Li Licheng was in his chest.
Yu's producer's requirements for the plan book are to reposition the "Movie Viewing Guide", establish the program style, and use the movie "The Legend of Wukong" to create copywriting to support the views of the plan.
When everyone returned to work after lunch, Li Li silently turned on the computer, put on headphones, and watched "The Legend of Wukong".
Sure enough, this is another movie with the same plot, lines, soundtrack, etc. as in the previous life, only the main creators have nothing to do with it.
In this life, the starring roles of "The Legend of Wukong" are Peng Yuyan, Yan Ni, Yu Wenle, Yu Feihong, and the director is Guo Jian, all of whom are fresh faces.
The movie is also adapted from "The Legend of Wukong", which has the reputation of "the first book on the Internet".
Speaking of this "model" of selling IP, Li Li instantly remembered the big movie "Love Apartment", and in terms of shamelessness, the latter is even better.
When it comes to bad movies, as an industry insider, Li Li's grief and anger instantly erupted, his slender fingers tapped the keyboard violently, and all the helplessness and anger in his stomach poured out in the copywriting.
Half an hour later, the entire copy was completed in one go. After making a brief plan and arranging the version, Li Li closed the document quite excitedly.
It's time to reinvent the public image of film critics!