Chapter 8: Amazing Copywriting
In the afternoon, it was less than 4 o'clock.
On the 6th floor of the satellite TV channel, a middle-aged man followed the woman in front of him quickly.
"Xiaoya, has the producer of "Movie Guide" been chosen?"
"No, for the time being, I will be in charge of rectification. ”
"Xiaoya, I think this show can be given up, you can leave the time period to "Entertainment Bang Bang", "Bang Bang Bang" is still waiting for the opportunity to be launched! "Movie Viewing Guide" wants to turn over, which is not realistic at all. ”
"Huh!"
"Well, don't hehe, let's get down to business, that intern tunes to our channel. ”
"Which intern?"
"Don't pretend to be confused, okay? It's the Li Li you cut off your beard!"
Yu Ya glanced at him, "He? That's impossible!"
"We are short of manpower now, and we urgently need to replenish fresh blood, transfer him to us this time, and next time I meet a good seedling, I will return you one. ”
"Impossible!"
"Two, return you two!"
"Lao Cheng, you are the third person to come to me today, in order to be fair to the first two and maintain harmony in the stage, I'm sorry, it's impossible!
"Eh, what kind of logic are you doing? Don't go, let's talk about it. ”
……
When Yu Ya walked into the conference room, the staff had already been divided on both sides of the conference table, and they were discussing, but Li Li was nowhere to be seen.
In TV stations, editing and directing is a grassroots job, and the nature of the work is extremely general, usually wearing multiple hats, which is particularly hard.
As a new choreographer, Li Li was sent out by her to send a "Letter of Intent for Cooperation" to other companies after sending everyone's planning to Yu Ya's office.
Yu Ya put the file bag on the table and said, "Time is pressing, I haven't had time to read everyone's plan, now let's study and study together!"
Pulling out a copy from the document bag, Yu Ya opened it and glanced at it, "This is Cheng Juan's, Cheng Juan's proposal is to make our show a more professional film review program, Cheng Juan, you read your copy to everyone." ”
When Cheng Juan was reading the copy, the 20 or so people in the conference room kept shaking their heads, and as soon as she finished reading, a wave of negative voices instantly drowned out her little one.
"This can't be done, the film review program is too professional, and no one will watch it, for example, everyone loves to watch 3D movies, but few people want to know how the 3D camera works!"
"Once a film review program is too professional and serious, it will inevitably be isolated from the public. ”
"This kind of small and fine program may have the possibility of survival on a big platform, but our small platform is still 'small and fine', so is there still an audience?"
……
The first proposal was unanimously rejected, just as it had been in the previous discussion.
Yu Ya took out another planning book, glanced at it a few times, and said: "Xia Xue's idea is that let's follow the model of "Entertainment Star Eight Points", set up the form of gags by the two hosts, introduce the new movie, and extend the TV picture to the main creator's interview, roadshow scene, etc. ”
Song Dong said with a smile: "Producer Yu, you don't need Xia Xue to read this, it's obviously not good!"
Xia Xue was unhappy, "You can do it, you can do it, okay?" Tell the truth, right, 'Really comment, really criticize, really feel', right?"
"Don't be upset, Xiaoxue. After all, we are also an orthodox professional film review program, and it is not suitable to be too entertaining!"
"Xia Xue, this is really inappropriate!"
"Yes, we still have to have basic discipline!"
Xia Xue had a calm face, "You have to listen to me finish reading the planning book, right? After reading the planning book and listening to my movie review, you will definitely change!"
The plan was read quickly, and everyone either covered their faces or shook their heads, and there was no change!
The plans of the people were discussed one after another, and all of them were killed.
It is not good to be purely professional, and it is not enough to become an entertainment program, and it has broken through the reform into an in-depth interview program with the main creators of the film, but it has deviated from the core essence of film review programs......
So, where does the vane of the column point?
When the copywriting in the conference room was about to be read and everyone's voices were about to be hoarse, there was still no result.
Everyone suddenly became a little disheartened:
"It's too difficult, it's too difficult to do a good job in film review programs!"
"The few film review programs on the market are all sluggish, and everyone is having a hard time!"
"If you want to make a distinctive film review show, it is far more difficult than you think!"
"If it really doesn't work, I can only try Song Dong's plan. ”
Song Dong pouted and said: "What do you mean by 'if you really can't do it, you can only do it'? Our film review programs should be realistic, and we should really evaluate and criticize and feel!"
"Producer Yu, and Song Dong's haven't been discussed, let's study it?"
Hearing this, Yu Ya frowned, and pulled out another article from the file bag, she flipped through it casually, and her worried eyes suddenly showed a surprised color.
Quickly swept the first page, and before she could see the next page, she knocked on the table excitedly and said, "The film reviews in this planning book are quite distinctive, I'll read them to everyone!"
Song Dong was overjoyed when he heard this, and his torso was so proud that his torso was extremely straight.
The copywriting of other people in the room has been discussed, but I haven't discussed it yet, but now it's good, the producer will read it himself, what a deep love?
Everyone's envious eyes were on him, Zhang Qing couldn't be more proud!
Yu Ya read the film review: "The reason why the film "The Legend of Wukong" was commented on in the first episode of the revised program is not because we like this film so much, but completely in response to the urgent need of many original fans to complain, try our best to meet everyone's vision, and strive to create a harmonious social environment."
This movie is written by Jin He Xi himself, and the director Guo Jian and Xing Ye have filmed "Journey to the West", in the mode of Shenshu + writer screenwriter + director + big IP, theoretically the finished film will not be too bad.
But when we walked into the cinema, we were instantly drunk by the ugliest golden hoop stick in the history of film and television dramas.
The audience was puzzled for a while, is this "The Legend of Wukong", or is it a time-traveling version of "The Year in a Hurry"? Let's spend two hours to see you talk about the 3D version of love?
Did we see a fake movie, or did we ever see a fake book?"
Everyone looked at Song Dong in unison, his face was pale at this time, and everyone was stunned, which grandson framed him? This was not written by him at all?
Yu Ya: "The Legend of Wukong" is about a celestial machine in the sky that controls everything in the world...... The story of Sun Wukong meeting some friends in the process of revenge and successfully dragging down his dead friends when destroying the Celestial Machine.
The film is full of the atmosphere of middle school, revealing the young and young everywhere, the beginning of the vulgar hero saving the beauty, and the extremely embarrassing plot of creating a sunset and fighting demon clouds...... All the events are as random as a child's play, unfolding in an inexplicable way, leaving the audience confused.
……
As one of the classic elements of embarrassing films, "The Legend of Wukong" inevitably arranged a life-and-death parting scene trying to earn the audience's tears, but when Wukong and Zixia said goodbye, the audience's attention fell on Tianpeng, who was fighting alone next to him.
We are so eager to shout at the screen: "Wukong, you can take a look at your teammates, he is about to hang up, but you are still in love with children!"
Maybe some viewers will be successfully tear-jerking by the director at this time, but that may not be related to Ah Zi, everyone may just feel sorry for Tianpeng!
……
This movie that feels like a waste of time when watching pirated versions, in the end, the creators finally found out that they wanted to give some feelings to the original party, so at the end of the film, the classic golden sentences of "The Legend of Wukong" were shown in the form of PPT.
But perhaps we should suggest that the filmmaker modify it and end the film by borrowing the tone of Goku in the film, as follows:
From now on, 10,000 years from now, you will all fry my IP, make my movies, engage in my TV series, develop my online games, act in my Peking opera, and sell my figures...... I am Monkey King!!
In the end, we would like to sincerely bow deeply to our peers in the Chinese industry, and ask everyone to stop adapting Journey to the West, let Wukong go, the monkey is too tired, and it is time to rest!
Speaking of "The Legend of Wukong", we have to mention another 'masterpiece' that sells IP, his teammate who co-committed the crime - the "Love Apartment" movie.
If "The Legend of Wukong" is an abominable act of capital, then "Love Apartment" is undoubtedly a work of money with a complete loss of professional ethics.
……”
Yu Ya's speech became faster and faster, her expression became more and more excited, and the staff on both sides were silent, so nervous that everyone lowered their heads and stared directly at the desktop.
At this time, everyone has silently counted down the countdown to the tigress's madness in their hearts.
Everyone was wrapped in intense uneasiness, and the beads of sweat on Song Dong's forehead fell at this time, and his hanging heart roared: Who the hell did I offend?!
Yu Ya continued to read: "
A movie called 'Love Apartment' has nothing to do with the "Love Apartment" series, no matter how many times you think about it, it's absurd and funny!
The publicity work in the early stage of the whole film is even more incomprehensible, there is no preview, no screening, no spoilers, and even the premiere is extremely rare to move to the afternoon!
We have always wondered what this unconventional propaganda is for, and we only learned after the release of the film that it was just to avoid being caught prematurely about their despicable deception.
In order to completely confuse the audience, they even eliminated the name of the leading actor Yuan Hong from the cast, and we had to succumb to this meticulous 'precaution' - deceiving the audience, you are really serious!
We walked into the cinema with great anticipation, wanting to see a comedy with family fun, but when the movie ended, all the audience could do was to get up silently and leave sadly, as if they had gone the wrong way, in the wrong place, to attend the wrong memorial service. ”
Yu Ya slanted when she read this, and it fell on Song Dong's face, and Song Dong's soul flew away in an instant!