After work, Li Li sat at his desk and re-summarized the positioning of "Movie Viewing Guide".

It should be changed from a niche program to a mass program, which is everyone's ambition and desire for the market.

It can't completely compromise with the market and lose the backbone and characteristics of film review programs, so the recommendation of niche movies should be done appropriately.

It would be narrow to introduce only domestic films, and the audience would not be interested in introducing foreign films.

A personal public account is a perfect complement to a TV show, but how to coordinate it?

……

A lot of questions made Li Li's head go several times, and the core problem was that they may not fully understand the preferences of the public.

Going back to "The Shape of Water", probably any film critic and movie lover will pay great attention to this film, after all, it is the best picture at this year's Oscars.

After the results were broadcast, more than 20 people in "Movie Viewing Guide" were all stupid.

How to find out the preferences of the public and strive to make niche programs more suitable for the public, market research is indispensable, and more attention should be paid to the arrangement of content.

Just when Li Li's mind was wandering, Wen Wen sent a WeChat message: I heard that your ratings have dropped?

Li Li: Well, it fell to 0.61, which is sad!

Warmth: Don't worry!

Warm:___

Li Li frowned, what do you mean?

Ah, I see, this girl is telling me that the ratings themselves are ups and downs, this is an objective phenomenon, or life is originally full of peaks and valleys, and no one will always have a smooth road.

Girls love to play with symbolic connotations too much.

Li Li replied: Understood!

Well, it's still Zhang Lei's rice noodles, I'll accompany you to vent and turn your grief into appetite, hurry up!

"___"?rice noodles?!

"___" actually means rice noodles?

Sister, which dimension are you? Forget it, I'm thinking too much.

Half an hour later, Zhang Lei's rice noodle shop.

Wen Wen said while eating: "I'll give you an analysis, do you see it."

In fact, when the second issue of good films was recommended, there were signs, "I Am Not the God of Medicine" + "I Am a Vegetative Man" + "Tengu", the reason why this model is successful is not the success of the last two unpopular films, but the success of the review of "I am not the God of Medicine".

Considering the problem of ratings, when recommending niche films, you must bring a well-known work that has become popular. ”

Li Li nodded: "I know this, the fourth issue was originally designed like this." But—"

But I didn't expect that ordinary viewers of "The Shape of Water" hadn't heard of it, right? And the other two films are too biased, and the Chinese people don't have a sense of substitution.

It's normal for ratings to go up and down, though, and the next time you recommend a niche film, the ratings may go down. But you can't give up on recommending niche titles just because the ratings are down.

Dilemma, think for yourself, I'll turn my grief and anger into food for you!"

Li Li silently held his chin and thought about it, and began to plan the next show in his heart, he must make a beautiful turnaround.

Wen Wen said: "Have you heard, "Variety Show Grand View Garden" will be suspended at the end of the month, and our "Tonight Drama" and "Happy Delivery Home" are competing for this vacated prime time. ”

"I heard about it before I got off work. ”

"Actually, it seems that your "Movie Guide" has been taken into account!"

"Really, can't you?"

Wen Wen asked, "Mr. Yu didn't tell you?"

"Nope. ”

"Oh, I heard that it was Producer Yu who took your program into consideration, and said that although the ratings of "Movie Guide" are not as high as ours, it has the potential to go nationwide!"

Li Li was a little excited: "You didn't tease me, did you?"

"When have I ever teased you, I'm such a well-behaved and honest child! I don't believe you will ask Mr. Yu tomorrow!"

The next day, when Li Li came to the unit, without waiting for him to inquire, Yu Ya walked into the office and announced the news.

"Regarding the program that took over the prime time of "Variety Show Grand View Garden" at the end of the month, the station is locked in "There is a Play Tonight", "Happy Delivery Home" and our "Movie Guide"!"

The office was boiling instantly:

"It's true!"

"If our "Movie Guide" lands on prime time, it will become the only film review program in the country that will be broadcast in prime time!"

"Wow, I'm so excited!"

……

Yu Ya: "Among these three programs, our ratings are the lowest, and now there is a downward trend, which is not good for us." You know what's next.

The other two programs, although they have high ratings, have fatal drawbacks!

"There is a Play Tonight" is too localized, mainly based on local dramas, and the ratings are basically contributed by the province, which is not conducive to being promoted to the whole country in prime time.

The program "Happy to Home" mainly broadcasts classic sketches and cross talk, and the content is not original, and this show is basically no drama.

As for the competition in prime time, it is actually the competition between "There is a Play Tonight" and our column, the ratings of others are good, and we win in potential, but the decline in the ratings of the last episode of the program has reduced our persuasiveness. ”

Lao Kong said: "Producer Yu, don't worry, we will definitely get the ratings back in the next episode!"

"We're going to impress them, just like we did when our show first came back on air!"

Song Dong: "Xiaoli will definitely give you a surprise, otherwise he will be deducted from the bonus!"

Lao Kong: "Yes! Xiaoli, set up a military order!"

Li Li: "......"

……

There is a chance to compete for prime time, which is something that everyone would never dare to think.

The exposure rate of the prime time is far more than the 10 o'clock file, and everyone is gearing up and is bound to fight.

This great challenge requires them not only to rebound strongly in the next episode, but even to show their full potential in the next few episodes!

At this time, this is no longer a problem that others are not optimistic about, and it has risen to the height of the further development of the show.

Everyone decided, fight!

In the evening, at around 7 o'clock, seven or eight people, including Li Li, Xia Xue, Lao Kong, and Song Dong, came to a theater near the unit and decided to do market research!

"Xiaoli, put on the mask, there are many people in the province who know you now!" Lao Kong handed Li a mask.

Song Dong handed the sunglasses to Li Li again: "And this, if you recognize you, the investigation will not be carried out!"

Xia Xue also said: "Xiaoli tries to talk as little as possible, your voice is too unique, and those who have watched our show can hear it with one ear." ”

Li Li was at a loss: "Then what can I do?"

"Spy on!"

Li Li was speechless, heh, the spy?

This time is the peak time for watching movies, and many audiences are crowded in the theater, waiting for admission.

Xia Xue walked up to a boy, "Hello, we are from the "Movie Guide" column group, do a survey-"

"What South?"

"Movie Guide!"

The boy shook his head silently, he hadn't heard it.

It's so embarrassing, everyone looks at each other and smiles bitterly.

Another couple, Xia Xue: "Hello, we are the staff of the "Movie Guide" column group. ”

The girl clapped her hands excitedly: "Li Li?"

"Yes, yes, it's Li Li's show. ”

"Teacher Li, you sign for me!" the girl said, happily running to Li Li in the back.

"I'm so happy, capture Teacher Li alive!

Li Li, who was hugged by a bear, was instantly stupid, did he recognize it?