Wednesday, 20 April 1983.

Time flies quickly, April is going to pass in a blink of an eye, and today is also the valley rain in the twenty-four solar terms, the valley rain is sunny at the beginning of the ditch, the falling flowers and flowing water float together, after a heavy rain last night, the morning air has become extraordinarily fresh.

This is the first time since April that Zhou Jingming returned to the car factory, and the rest of the time, he stayed in the gear factory, concentrating on the localization of shift gears.

The first stage of the localization of shift gears, under the joint force of Zhou Jingming and He Yingxun, it is considered to be over, after the last adjustment, Zhou Jingming they took the newly processed gears, and once again carried out the actual car verification, compared with the previous two verifications, this time the effect of the real car verification is obviously much better, whether it is the smoothness of the gear shift, or the noise when working, there has been a great improvement.

However, the gears produced by Zhou Jingming and them will eventually be installed in the gearbox that Qian Longcheng is responsible for, and Zhou Jingming can certainly continue to work on the current progress. However, after the localization of the gearbox, after all, it is different from the imported gearbox, if Zhou Jingming has been in accordance with the standards of the imported gearbox to engage in the localization of gears, he is worried that the time will be with the localization of the gearbox will be repulsed.

Therefore, Zhou Jingming had to fill the localization progress of the shift gear, and wait until Qian Longcheng's progress catches up, and then make further improvements to the shift gear according to the specific parameters of their side.

After breakfast, Zhou Jingming walked to Xu Guanglu's office, this time he came back precisely because he received a notice from Xu Guanglu, saying that he had something to discuss with him.

After coming to Xu Guanglu's office, Zhou Jingming asked directly, "The factory director called me over this time, is there anything to say?"

Xu Guanglu pointed to the chair next to him and motioned for Zhou Jingming to sit down first, "That's right, in ten days, the government will hold the first auction for private car license plates, you should remember this." ”

As soon as Xu Guanglu said this, Zhou Jingming slapped his head violently, "I almost forgot about this matter! During this time, I was busy with the localization of shift gears every day, and I really didn't expect this stubble." ”

"I'll just say, it's going to start in a few days, and there's no movement here at all, so I dare to say that I really forgot about it. Xu Guanglu said helplessly.

"The government isn't in charge of the auction, and it doesn't have much to do with us, so I didn't pay attention to it. Zhou Jingming explained with a wry smile.

"I originally thought the same way, but yesterday the leader of the competent department came to me and said that he wanted us to cooperate with their auction this time, so that we could have a warm-up before the auction. ”

"Warm-up?" Zhou Jingming was obviously stunned, "What else do you need to do to warm up this auction? ”

"The meaning of the competent department is very simple, they will definitely do the publicity of the auction, but because this time the auction of private car license plates is mainly for our Shencheng brand car, so they hope that we can also do something. Xu Guanglu explained.

"But haven't we already made a price cut? and the bidding for the 4S store some time ago, isn't it also releasing such information?" Zhou Jingming asked puzzled.

"Having said that, but the publicity of our price reduction is not enough, the 4S store bidding, the published incentives are only for dealers, not for potential consumers, a large part of the public may not be clear about our price reduction measures. ”

"So, what the factory director means is that we want to ...... for Shencheng cars Advertise?" Zhou Jingming asked with some uncertainty.

"That's right. Xu Guanglu nodded, "This is also the opinion given by the competent department, our advertising can just form a wave of warm-up before the auction, and the auction effect may be better at that time." ”

Zhou Jingming frowned and thought for a while, then raised his head and said, "This idea reminded me, I think that this time the advertisement, you can also bring Sister Wen's 4S store by the way, so that after everyone bids for the license plate, they can just know where to pick up the car." ”

"This can be had, and when the time comes, you can call Xiao Wen over to discuss it together. Xu Guanglu nodded.

"Since you have decided to advertise, has the factory director figured out what kind of carrier to advertise on?" Zhou Jingming asked.

"I called you here this time, mainly to discuss this, do you have any ideas?"

"At this stage, there are three main carriers that can be advertised, newspapers, radio and television, and the advertising costs of these three carriers are gradually increasing, and the scope of the audience is gradually decreasing.

"Nope. Xu Guanglu shook his head unexpectedly, "The advertising investment in the early stage will be made up in the later sales, and I still know this." ”

Zhou Jingming thought for a moment, "If you don't consider the budget, then I suggest that all three carriers are advertised." ”

"Are you saying that the newspapers, radio, and television are all advertised?

"Of course not, because the advertising on these three carriers, the intention to spread is completely different, newspapers and radio have the largest audience, basically, every household can see it, the advertising of these two carriers is mainly to build momentum, and the more people pay attention to it, the better. As for TV commercials, because video ads can be played, not only are they more vivid, but also TV ads are targeted at specific consumer groups, and those who can see this ad on TV have a large part of the possibility of becoming our future customers. ”

Xu Guanglu nodded seriously, "Your analysis is quite reasonable, then follow what you said, and place advertisements on three carriers at the same time." ”

"There are still ten days left before the auction of the license, and the advertisements in the newspapers and radio are easy to say, that is, they can be done in two or three days, but the key is that the advertisements on TV, not only need to be filmed, but also have to communicate with the TV station about the time of the advertisement, which is quite troublesome. Zhou Jingming said with a frown.

"Can you ask Director Li to come forward and coordinate?" Xu Guanglu suddenly asked. As a high-ranking official in the ministry, Lee Ming-che should not be a big deal.

When Xu Guanglu said this, he reminded Zhou Jingming, "This can be had, I will go to see Director Li tomorrow, it shouldn't be a problem." ”

"Now that these are solved, do you need to find a special advertising company to design the advertising slogan?"

"Advertising slogan......" Zhou Jingming suddenly stood up, "Shencheng brand car, Chinese can afford the car...... What does the director think of this?"