Shencheng brand car, a car that Chinese can afford.

This advertising slogan was also said casually by Zhou Jingming in a flash of inspiration, but in Xu Guanglu's ears, it was particularly catchy, and it just hit the main element of this advertisement, that is, price reduction!

This advertising slogan is wonderful! It is concise and concise, and it sounds very pleasant to the ear, and it shows the advantages of our Shencheng brand car. Xu Guanglu said excitedly.

In this way, you don't have to go to an advertising agency to design a slogan!

Zhou Jingming scratched his head embarrassedly, "I just said it casually, but I also thought of another sentence, factory director, listen to it and see how it goes." ”

"Then you say, I'll listen. Xu Guanglu hurriedly said.

"Shencheng car, our own Chinese car. Zhou Jingming blurted out, "Director, do you think this is more appropriate than the original one?"

Xu Guanglu carefully compared the two advertising slogans before and after, and then replied, "I personally still think the previous sentence is better, Chinese can afford cars, this sentence is the point, we want to convey the concept, that is, let every Chinese can afford the car we build, I think this point, is what the people are most concerned about." ”

"What the director said is quite reasonable, and when you say that, I also cite the advertising slogan at the beginning that is more in line with the theme. Zhou Jingming nodded with a smile.

"Not only is it in line with the theme, I think it's just the finishing touch!" Xu Guanglu did not hesitate to appreciate this advertising slogan.

In many cases, the success of an advertisement has a lot to do with the advertising slogan, just like the classic advertising slogan left by Santana, with Santana, he is not afraid to go all over the world, and the seemingly simple advertising slogan has become an eternal classic in the history of advertising.

"If you praise me like this again, I will switch to the media. Zhou Jingming laughed.

"It's not that I'm touting you, I think you can succeed in whatever you do. Xu Guanglu replied very seriously.

"Let's not talk about that, let's get down to business. There is not much time left for us, I will go to find Sister Wen for a while, and inform her about the advertisement, if it is convenient for the factory director, you can contact the newspaper, as for the TV station and radio, I will go to Director Li again, and ask him to come forward to help with it, to see if he can arrange a prime time for us to insert advertisements. ”

"Okay, then let's go our separate ways. Xu Guanglu also knew that time waited for no one, so he nodded hurriedly.

Soldiers are fast.

After coming back from Xu Guanglu, Zhou Jingming didn't care about resting, and went directly to the 4S store invested and built by Wen Zhuqing, and as Zhou Jingming expected, Wen Zhuqing was really at the construction site at the moment.

After this period of construction, the 4S store has been completed, and now the interior decoration work is being done, and looking at the progress, there should be another five days, all the decoration can be completed, and when the time comes, the Shencheng brand car can be neatly placed in the store.

After finding Wen Zhuqing, Zhou Jingming directly told her about advertising, and after Wen Zhuqing listened, he thought that Zhou Jingming needed money, and hurriedly said, "How much does the advertising fee cost, I'll go back and make it up, and I can send it to you tomorrow." ”

In order to invest in the 4S store, Wen Zhuqing has invested all his belongings in it, and even the original clothing business has to be transferred to others, so he has gathered the funds to invest in the store.

"I'm here to inform Sister Wen, the advertising fee must be from our car factory, and Sister Wen only needs to come to our shooting site at that time. Zhou Jingming replied with a smile.

"But didn't you say that 4S stores should also appear in advertisements? If I don't pay any advertising money, won't I take advantage of it?" Wen Zhuqing said embarrassedly.

"It's all partners, so you don't have to talk about this little thing. Sister Wen, I have other things, so I'll leave first, and I'll inform you of the specific time and place. Zhou Jingming glanced at the time and said.

"Okay, you can get busy first. ”

After leaving Wen Zhuqing, Zhou Jingming came to the Electromechanical Bureau in a hurry, because he wanted to keep abreast of the overall progress of localization, Li Mingzhe had not returned since the last time he came to Shencheng.

"Are you saying that you plan to shoot advertisements for Shencheng cars?" In the Mechanical and Electrical Bureau, in Li Mingzhe's office, after listening to Zhou Jingming's intentions, Li Mingzhe asked in surprise.

Advertising cars in China is a very rare thing.

"That's right. Zhou Jingming nodded, "It just happened to be to cooperate with the license auction in early May, but because of the tight time, we would like to ask Director Li to come forward and coordinate with the TV station and radio in Shencheng to see if we can open a green channel for our advertising?"

"I'm sure I'm going to help with this, it's related to the development of the domestic auto market, how can I stand idly by?" Li Mingzhe smiled and continued, "I'll make a phone call to the TV station in a while, and you have to discuss the specific details with them yourself." ”

With Lee Ming-che's help, Zhou Jingming and the others met with the staff in charge of advertising at Shencheng TV the next day, and the TV station promised that as long as the advertisement of the car factory was filmed, it could be arranged immediately, and it would be inserted during prime time.

On the other hand, Xu Guanglu also has a good relationship with the newspaper, because it is relatively easy to advertise in the newspaper, as long as Xu Guanglu is willing, he can publish it at any time, but in order to achieve a shocking effect, Xu Guanglu adopted Zhou Jingming's opinion, that is, after the TV commercial is filmed, the advertising will be placed on the three carriers at the same time.

On the test track of the car factory, Zhou Jingming, Xu Guanglu, Wen Zhuqing and others were all present, and on the side of the runway, two cameras were placed, and the director in charge of shooting the advertisement was telling Zhou Jingming the details.

In order to shoot this advertisement, Xu Guanglu deliberately found a local advertising company in Shencheng to design it, but in order to save advertising costs, he did not invite any celebrities to come, but asked Zhou Jingming to temporarily act as an advertising actor. According to Xu Guanglu, Zhou Jingming wants to be good-looking, talented, and talented, no worse than those stars!

After telling the details, the director walked back to the camera and gestured to the staff of the team, while Zhou Jingming got into a brand-new Shencheng car and started the car at the same time.

With the director's order, the first advertising shooting officially began, Zhou Jingming, who was sitting in the car, immediately released the clutch, and at the same time stepped on the accelerator suddenly, the car let out a roar, and then galloped up on the runway like a wild horse.

And when the car was about to approach the end, Zhou Jingming slammed on the brakes, and at the same time the steering wheel was directly killed, the car threw out a beautiful swing tail, and then stopped steadily, Zhou Jingming walked out of the car, and said with a smile to the camera, "Shencheng brand car, a car that Chinese can afford!"

Wonderful Book House