Chapter 51: Sunshine Clothing Shopping Plaza plus mail order

Yu Manli: "It is conceivable that in a few years, you may develop into a well-known large conglomerate, and your fame will be as good as ever. What do you want to do at that time?"

Bai Che: "There is no day when the development of the enterprise will not stop. After doing the primary market, there is also the secondary market - cities between 1 million and 2 million. ”

"For example, what if you have even completed the secondary market, and which industries will become dominant in the future?"

"The Internet industry will become dominant. The United States is already one step ahead, and we are about to catch up. ”

At the moment, Bai Che is thinking about the largest Internet companies in 2020, BATJ. These four will gradually start after 98 years. So take advantage of your first-mover advantage, you must start with online shopping. And the Internet became popular after 95 years. Domestic smartphones began to be launched in 2007 and were fully popularized in 2010, which later led to an online shopping frenzy.

To put it bluntly, Internet companies are disintermediary. Let the company directly face consumers, and the clothing category with the largest price difference is definitely the mainstream.

There are still 4 years until 95, and there is no way to use the Internet. How to make use of the existing social resources to lay a good foundation for the early stage of online shopping? Of course, we must insist on one point, that is, the disintermediation of manufacturers directly facing consumers.

Bai Che secretly summed up: the two modes should be promoted at the same time and supported together. One is direct sales and the other is mail order.

Direct sales: Carry out in cities with more than 2 million, lease a hypermarket, and set up a sunshine clothing shopping plaza. Organize Zhejiang, Fujian and Guangdong manufacturers to exhibit and sell, and carry out direct sales to the people. There is no booth fee, and only 30% of the collected amount is withdrawn as the management fee. In fact, during this period, the price difference of clothing can reach 300% from the manufacturer to the people. With only a 30% increase here, the competitiveness is undoubtedly unprecedented.

Mail order: By buying out the blank time period after the broadcast of the provincial TV drama, the product introduction will be broadcast for 4 hours every day. Consumers can achieve the goal of mail order by indicating the product on the remittance note according to the article number.

This kind of direct-to-consumer approach can not only achieve a large number of retail sales in the city, but also realize mail order in other places. It is the most stupid way to achieve roughly the same effect as the Internet retail platform.

On the one hand, it has promoted the rapid increase in sales of manufacturers, and on the other hand, the people have bought clothing products that are more than half cheaper. It's going to be unstoppable and quickly become popular. The coverage area of the provincial TV station can basically reach the county and township level, and it is synchronized with the mail.

Rental stores and TV advertisements are all paid in installments, and the clothing is provided by the manufacturer, so there is not much investment at all. The 1,000,000 yuan fund can be completely transferred!

Bai Che made up his mind and said to Manli, "Can you do me a favor?"

Yu Manli was surprised that Bai Che, such a big boss, would ask her. One hand smoothed the lean short hair: "You are the boss of a large company, I am a small reporter, can I help you?" ”

"I'm going to buy out the four hours after the provincial TV drama airs and do clothing advertising. Can you help me communicate how much it will cost per day for this period?"

"You're going to get into the clothing industry. People go to bed after 10 o'clock, will anyone watch the commercial?"

"Advertising is cheap when no one is watching. What if the price of clothing is only one-third of the market?"

"Oh, it's cheap... Of course. Someone will look at what time it is. Okay, here's what I can do for you. I expect it to cost at least a few thousand yuan, and the depreciation of the broadcast equipment and broadcast equipment will also cost this price. ”

Bai Che: "Thank you for your help, let's leave a pager for each other, okay?"

The two left each other's numbers.

Yu Manli thought for a moment: "Why do I feel that you want to use me like an employee?"

Bai Che bowed to Yu Manli: "I am an aspiring young man, and I should have the support of a good friend like you." ”

"We just met for the first time, and you treat me as good friends?"

"Of course, one is that my sister and I hit it off at first sight. In addition, your father has supported us a lot in the book #. It's right to get to you and make friends. ”

"Oh, sister, I'm a sister?"

"It is a blessing to have such a beautiful and intellectual sister as you. Of course, I hope you have my brother under my command. Okay, sister. ”

"Your mouth is so sweet... You are not only a qualified boss, but also a master of coaxing women. You're just 18 years old, so you've probably had multiple girlfriends!"

"I didn't hide it from my sister, I talked about one. I don't know where I went now......" At the end, Bai Che's voice was a little hoarse. Yu Manli saw anxiety and longing in his eyes. It can be seen that Bai Che has a deep affection for his girlfriend. Such an 18-year-old sunny boy has very deep emotions, which Yu Manli did not expect.

Bai Che will send Manli out of the gate and accompany her to the bus station. Yu Manli looked through the car window and saw the melancholy in Bai Che's eyes. Bai Che talked about business and had a clear mind. When it comes to girlfriends, emotions are gloomy. I don't know what kind of girl this is, so that Bai Che, the elite among them, is trapped by love.

Yu Manli became more and more interested in Bai Che and wanted to know the emotional world beyond Bai Che's business achievements.

Song Xiaobao on the sofa grinned and watched Bai Ling apply ointment to himself. The expression is painful, and the heart is beautiful. Bai Che couldn't help but want to laugh when he saw his virtue. Zhou Yu beats Huang Gai, one is willing to fight and the other is willing to suffer!

"Bai Ling. ”

Bai Ling looked up and saw that it was Bai Che, and quickly got up: "Hey, Mr. Bai." ”

"In the afternoon, you took Song Xiaobao to the hospital to see the foot injury, the large area of burns is easy to infect, and you can't take it lightly. I have the money. It's 500 bucks, you take it. Come back to the financial reimbursement and give it to me again. ”

Bai Ling took the money and said hatefully: "Uncle! Let's go. ”

"It's not you who obey me. It's you who help me-" Song Xiaobao was unforgiving.

Song Xiaobao was injured on the surface of his foot, and he couldn't wear his shoes. Naturally, Bai Ling has to hold on to it all the time before he can go.

Song Xiaobao turned around and bared his teeth at Bai Che with his back to Bai Ling, showing the most smug and ugly expression. It means, buddy has eaten this sister! Looking at Song Xiaobao's expression, Bai Che almost didn't spit it out, this second thing wants to win Bai Ling, and the difficulty is really not ordinary.

The Human Resources Department recommends an interviewer. A woman of twenty-four or five years old is beautiful and has a very elegant temperament.

She sat down generously: "How are you Mr. Bai?"

"Oh, listen to you. Seems to know me?"

"Yes, Mr. Bai. On the twenty-ninth day of the lunar month, we met once at the Wangjiang Hotel. ”

"Oh - you are the vice president of Wangjiang Hotel, and you have met in the hall. Today you changed your ponytail and it's a little unrecognizable. I'm sorry. ”