Chapter 50: A Conversation with a Journalist

Yu Manli: "I heard that you advocate the 'family' culture in your corporate culture, what are the reasons for this, is it related to our traditional Confucian culture?"

"The family we talk about in Sunshine Company has nothing to do with the traditional Confucian culture. Confucian culture embodies paternalistic management. Emphasis on top-down obedience. ”

"And our family culture embodies the spirit of mutual help and team spirit. Encourage everyone to achieve each other in their work. All work can only be completed with mutual cooperation, and the spirit of mutual achievement is mutual support, unity and cooperation. We all say 1+1>2, and that's the reason. Two people working separately will be two grades. And if two people support each other and achieve each other, they will produce 2.5 results. The remaining 0.5 is a spillover effect caused by the cooperation and close cooperation of two people. ”

"For example, we have two salesmen who promote the fresh meat business in the market. A salesman's order was delayed for some reason. It happened that the salesman in charge of this order was resting, and another salesman got the news and immediately fed back to the headquarters. The headquarters will allocate pork to this customer in a timely manner. For the second salesman, it was just a phone call. However, while supporting the previous salesman, it also stabilized the company's customers. ”

"No work is perfect, and there is no such thing as a collaborative effort. in order to minimize or avoid omissions. ”

Yu Manli: "Since you have improved your core competitiveness, where do you think your core competitiveness is?"

First of all, we are a completely new format. Integrate all the ingredients of the kitchen of the pool canteen, so that the people can be disposable. The procurement is complete, which saves consumers' time, energy and physical strength. It is equivalent to reducing the purchase cost for him.

Yu Manli: "Is there a cost for ordinary people's household procurement?"

Of course, a person's time is limited, in addition to cooking and housework at home, the rest of the time can be used for entertainment or leisure. Let him have as much time for recreation and leisure as possible, and of course improve the quality of life. It saves time in the hearts of the people, and it is the cost!"

"Sorry I interrupted, continued. ”

"I just said the first point, one-stop service for kitchen ingredients. ”

"Second, we have our own slaughterhouse. Pork accounts for a large part of people's daily consumption, and we can fully control the quality of pork, and at the same time extend the product value chain. In our chain, because Sunshine Pork is particularly famous, there were cases where pork sales accounted for more than half of the sales in the early days. Now, with the increase in breeds, the sales of pork will not fall below 20% of the total. So we have our own slaughterhouse, which is a big advantage for us. The second point of core competitiveness. ”

"Third, Sunshine is about to build its own vegetable base. The vegetable season in our north is more obvious, and the local supply is only a few months. The remaining half of the year is basically out-of-season vegetables. We turn some varieties into self-supply, and the freshness, price and cost will be turned into advantages. ”

"Fourth, we share the right to dividends for our employees. It will strengthen the cohesion of the enterprise to the employees. Work efficiency, market effect, profit margin, all aspects will increase exponentially. ”

"Fifth, it is a large-scale brand effect. A company that wants to follow up with us has no possibility of achieving such a large scale as ours. So even if there are so many companies that come to the market and open stores, they will not be able to form effective competition. ”

"Based on these advantages, five core competitiveness basic points have been formed, so we dare to make great strides forward. ”

"What do you want to do next? 33 chain stores, plus vegetable bases, slaughterhouses, what else are you going to do?"

"As a first step, we plan to focus on the main markets. Well, the secondary market will not be done first, and cities with a population of more than 2 million will continue to do it one by one. Let's take a step forward in the capital. I'm hiring a lot, especially in management. After entering the capital, we will follow the mature layout, slaughterhouses, chain stores and vegetable bases, and promote the mature model. By the way, the next step is to add another deli processing plant. In this way, there is one more core competitiveness. ”

"There is a well-known century-old cooked food shop in Chunyang City, 'Wu's Smoked Sauce'. There are three branches in the city. The queue is hundreds of meters every day, will you ever do it?"

"To tell you the truth, it is illegal for him to use 'Wu's smoked sauce' to operate now, because this trademark has been preemptively registered by me. ”

"Is that too despicable? ”

"As long as you are law-abiding, you can do business, and there are no moral issues involved. And trademark squatting is not a moral issue, it is a business opportunity. For example, if a customer asks for fresh pork of the day, we will never misrepresent the leftover pork from the previous day as being from the same day. This is the bottom line of professional ethics that we must abide by. If it is leftover meat from the previous day, it can only be leftover honestly and sold to customers at a discount. The customer sees that there is no problem with the quality, and of course he readily accepts it. This kind of professional ethics we have to abide by. ”

"How long do you expect to build a city with a population of more than 2 million in the country?"

"Now that counts, there are about 60 people in the country with a population of more than 2 million. In another twenty or thirty years, it will increase to 70. These 60 big cities in front of you. I expect it to take three years for cities at this level. ”

"Isn't three years too fast? 20 big cities a year. How is it possible?"

"Time doesn't count like that. For example, from June this year to the end of this year, I only plan to do two cities. One is the capital and the other is the city of Jinwei. These two cities will be safe this year, and 10 cities will be made next year. In the third year, we will do 40 cities together. ”

"This year's focus is on gathering talents, cultivating talents, and then great development, and there is a process for the reserve of talents. With a strong management team, I dare to operate nationwide. ”

Yu Na was deeply shocked. The 18-year-old boss in front of him. The long-term planning is so amazing. Not to mention the secondary market later, even in these 60 large cities, at least more than 1,000 chain stores must be built. Based on the current monthly sales of 1 million per store. In the future, the monthly sales of Buyang Group will reach more than 1 billion. With annual sales of 12 billion yuan, such a group can be compared with the big boss Li Ka-shing in Hong Kong, right?

"Your plan is truly brilliant. What gives you the confidence to do that to that extent. ”

Bai Che smiled and said, "Just because I took a step ahead of others." One step away, thousands of miles away.

"One step, thousands of miles away?" Yu Na secretly chewed on this sentence. It seems that this is the mystery of business is not a mystery, and it is also his allure.