When Makino announced that it was about to launch its latest product, YYtunes, the entire Apple company was on the verge of becoming a big enemy.

They haven't seen any hints of YYtunes yet, but the North American market has made it a big hit in the music industry.

Apple knows that Makino Technology has obtained almost all the music copyright authorizations from many record companies around the world, and has signed an online sales sharing agreement with them, and it is not difficult to get a model agreement with Apple's public relations capabilities.

Therefore, Apple can already conclude that YYtunes is a product that is completely benchmarked against iTunes, at least YYtunes, like iTunes, is also a software that locates online music stores.

iTunes is not easy to get to today, in the previous two years, iTunes was just a music playback program owned by Apple, and then became the management software of the iPod, this year Jobs just began to give a new concept to iTunes, adding iTunes-Store, making it an online music store.

At first, this model of online sales of digital music was not favored, but Steve Jobs saw the huge potential of the music digital market with his unique vision, so the development of iTunes-Store ushered in a new era in the music field.

What makes Steve Jobs very pleased is that after the launch of iTunes-Store, it has achieved very good results at the user level, and at the same time that users begin to use digital music players, users' tastes in the form of music are also changing, digital music has become the favorite of users, and the music carried by traditional methods has become a chicken rib and cumbersome in the eyes of most users.

In Jobs' vision, he first determined that the digitization of music terminals is an unstoppable trend in the global music field, based on this, he firmly believes that buying digital music will become the mainstream consumption method of music consumers in the future, so as long as iTunes-Store does a good job as an online music store, then it will have a great future in the future!

This year is the first year that iTunes-Store has been launched, but Jobs predicts that by the end of the year, Apple will be able to obtain at least hundreds of millions of dollars in revenue through iTunes-Store, and this figure will definitely increase geometrically in the future with the increase in iPod sales and the continuous promotion of the iTunes online music store model, and it is likely to grow to a scale of billions of dollars per year in a few years, with huge profit margins.

Now, iTunes-Store in the eyes of Jobs, is a very important part of Apple's current moment, there is no room for the slightest mistake, this is mainly because at this stage many of Apple's businesses have not completely come out of the previous poor management, Apple computer has been mired in losses for several years, and now it is just a little better, it is impossible to rely on it to earn a stable cash flow for Apple in a short period of time, and even Apple has to prepare a certain amount of rations for it to avoid it repeating the mistakes of the past.

As the pioneer of online music launch, Jobs thought that the iTunes-Store would have at least two to three years of pioneer dividends, but he didn't expect that the business had just entered the right track, and this Apple-exclusive industry attracted the enemy he least wanted to meet, Makino Technology.

As early as when Makino Technology had just expanded its business to the United States, Jobs was not interested in Makino Technology and Li Mu himself, with his personality and his many years of experience, he was not optimistic about the Internet industry that had left the hardware soil for a long time, and felt that those were rootless grass, and sooner or later they would disappear with the bursting of the bubble.

So throughout his life, until his death, the focus of Jobs' work did not leave the hardware.

But he didn't expect that the young Li Mu actually made an instant messaging software to the extreme, so that that thing has now become the most used Internet product in the world, this conclusion is not what Li Mu said, nor did Jobs say, but the results given by a research company in the United States after systematic investigation and demonstration.

The number of users of YY at this stage surpasses all software except the indos operating system.

In the opinion of this research company, in a strict sense, the number of valuable users of YY has actually surpassed indos.

The so-called valuable user is the user who first brings actual value to the product, and every active user of YY will bring value to it, and the paying user directly brings value-added business revenue to YY, and the free user also provides advertising revenue to YY, as well as other forms of conversion income.

In contrast, the number of valuable users of Indos is much smaller than its actual number of users.

Although at this stage of civilian computers, indos occupy an absolute dominant position, in most countries and regions, commercial computers are all indos, but there are a large number of users in third world countries, including Huaxia, the vast majority of the indos they use are pirated;

In addition, even the development of home PCs in the United States has not reached the ratio of netizens and PCs to 1:1, and many netizens do not have their own home PC terminals, which means that whether an indos is genuine or pirated, it does not serve more than one netizen, which also greatly reduces the number of valuable users of indos at this stage.

If even indos can't compete with YY at this level, then there will be no other companies and products on the market that can compete with it.

Such a giant general product, not relying on any hardware, has swept the world, so that countless users admire, this achievement made Jobs also began to be in awe of Li Mu and Muye Technology, and now, what Jobs did not expect is that not long after the awe was generated, this existence that made him awe-inspired, became his opponent.

The worried Jobs kept receiving all kinds of unsettling news the day before YYtunes was about to be launched.

The person in charge of the marketing department told Jobs the first bad news, Makino Technology now has twice the number of music copyrights that it has obtained than the existing number of copyrights in the iTunes-Store.

Jobs was dumbfounded.

When some record companies launched iTunes-Store, they were not ready to invest in the wave of digitalization, so they have not cooperated with Apple, but they did not expect that now they have authorized the copyright to Makino Technology, which is a very big blow to iTunes-Store, the lack of content volume, will not only make iTunes-Store in front of YYtunes full disadvantage, but also make iTunes-Store users lose due to following content.

Immediately afterwards, the person in charge of the R&D department told Jobs the second bad news, one of his classmates has now joined Makino Technology, although he is not responsible for the YYtunes project, but he knows that YYtunes is the highest priority in the current product task of Makino Technology, and the highest degree of confidentiality, and the employees of other departments did not learn some information until the preparation for the launch stage, which shows the importance of Makino Technology to YYtunes, and this is not bad news, the real bad news is: YY business department authorized the integration of YYtunes, and unconditionally output all resources to YYtunes！

The thing that Jobs is most afraid of is that Makino Technology is holding high on YYtunes, the main source of users of iTunes-Store is Apple computers and iPod users, and YY's users are almost all Internet users, if YY fully supports YYtunes, not to mention whether it will have an impact on the existing users of iTunes-Store, and most importantly, it will rob most of the users that iTunes-Store has not been able to cover.

And just when Jobs's back was cold, the head of the iPod business reported to him a consultation he had just learned: the second-generation player of Makino Technology has been developed, although the prototype can not be obtained, but according to the information collected in Asia, it is certain that the second-generation player of Makino Technology is also completely benchmarked against Apple's iPod, and the overall level of the product should not be inferior to the iPod.

After Jobs got the news, he was completely furious, if Makino Technology did YYtunes alone, he would think that they wanted to grab the future market with Apple, but if Makino Technology combined YYtunes with the player, it would be Apple's life!

He slammed the document in front of the person in charge of the iPod business and scolded angrily: "A giant company has developed an absolute competitor that is almost indistinguishable from your product, and you have been kept in the dark and have not known the news until today! This is a serious dereliction of duty! Absurd, ridiculous, and unreasonable dereliction of duty! I feel that you have made a major mistake in this position, and I will apply to the board of directors to reconsider your division of duties!"

The person in charge of the iPod business said very depressedly: "Steve, Makino Technology has its own hardware laboratory, and acquired its own production line, they also listed the research and development of this product as a highly confidential project internally, before they officially launched the product, it is difficult for us to get the news, we only know that Makino Technology has long had a cheap MP3 player, and no one realizes that it will compete with the iPod, after all, the Huaxia market does not have the potential to fully promote high-end players." ”

"You don't have to defend yourself!" Jobs said angrily: "Letting you be in charge of the iPod business is to let you pay close attention to all competitors and potential competitors in the world while ensuring the rapid development of the iPod.

The person in charge of the iPod business was also a little angry, he stared at Jobs, and asked him rhetorically: "Steve, if it is my dereliction of duty not to get the new player developed by Makino Technology in advance, then whose dereliction of duty is it not to get the matter of Makino Technology to develop YYtunes in advance?!"

Jobs was a little speechless for a moment.

Everyone else in the room looked at each other.

iTunes-Store is a project that Steve Jobs personally promoted, and it stands to reason that he is the one who should be responsible for this matter.

At this time, the person in charge of the marketing department saw the awkward atmosphere, and hurriedly came out of the round and said: "Don't be so tense, I think we ignored these two moves of Makino Technology, although the result is very cruel, but it is not necessarily our team's fault." ”

Everyone looked at him, and Jobs asked, "What do you mean by that?"

The other party explained: "First of all, Apple has never listed Makino Technology as a sensitive competitor that needs to be focused on, we pay close attention to Microsoft, IBM, Sony, We paid attention to a lot of computer hardware manufacturers and player manufacturers, and tried our best to get all the information about their actions, but we never made it clear internally that we wanted to pay attention to every move of Makino Technology, so it was not a dereliction of duty on the part of anyone, but rather that we ignored the ambition behind Makino Technology, a company that started as an instant messaging business. ”

Speaking, he said: "Secondly, Makino Technology is far away in China, and it is highly confidential about these two projects, so it is more difficult for us to get relevant information, Makino Technology has poached so many R&D talents from Silicon Valley, many of which are senior R&D personnel from Google, Cisco, and Oracle, but it is said that when YYtunes was developed, the entire R&D team was all Chinese, and all foreign employees stood aside, and none of them were useless!"

When Jobs heard this, he scolded angrily: "Li Mu, this damn nationalist!"