Although Li Mu has been working hard to develop Makino Technology into an international super enterprise, it is mainly in terms of pattern and strategy, specific to tactics, Li Mu's concept is still relatively "narrow", for example, now Makino Technology's highly confidential projects, under the instruction of Li Mu, the core R&D team is basically all Chinese, at least Chinese, otherwise no matter how strong the technology is, it will not be able to reach the core layer of the project.

The reason for this is because Makino Technology has now widened the gap with Huaxia Internet companies, and is not afraid of Huaxia Internet companies overtaking in corners, but compared with Western companies, especially Silicon Valley enterprises, his leading edge is relatively weak, most of them are ahead of opponents at the level of product awareness, but at the technical level, Makino Technology still has many deficiencies and weaknesses.

In this case, it is necessary to pay more attention to the protection of the core logic of important products, otherwise once their core "gameplay" is revealed, those companies with strong R&D strength are likely to catch up quickly.

In terms of product awareness, social services, and price strikes, Makino Technology has an absolute advantage, but in terms of technical support, Makino Technology is much weaker than Apple, after all, the latter is a master who can independently develop operating systems and complete computers, and the technical reserves are strong enough to make Makino Technology out of reach.

It is precisely because it is much weaker than Apple in terms of technical reserves and R&D capabilities, Li Mucai requires the R&D team of Makino Technology to keep the project strictly confidential, so as to catch the opponent off guard and increase the distance and difficulty of the opponent's catch-up.

Because Apple has not really regarded Makino Technology as a competitor to focus on at this stage, so they lack mastery and preparation for the relevant actions of Makino Technology, and now, YYtunes is about to be launched, and Mango-ME2 has begun mass production, which is equivalent to Makino Technology instantly showing its fangs to Apple, and is ready to fight.

Jobs has never been so chaotic as today, because in the face of Li Mu's all-out war, he has no strength at hand to resist, at least not yet, which means that Apple must be hard to bear the impact of Muye Technology, no matter how strong the impact is, Apple must stand desperately, otherwise, once the iPod and iTunes business is destroyed, the entire Apple will be reduced to a heavy-duty truck without fuel supply, and the ending will be so tragic, Jobs does not dare to think about it.

……

With the attention of netizens all over the world and Internet practitioners, Makino Technology officially launched the subversive YYtunes on a special day on May 21st.

Netizens and YY users from all over the world can directly download the YYtunes client, and after updating the latest version of YY, users will find that a triangular player-shaped LOGO composed of three-color lines appears on YY, which is the YYtunes LOGO, and it is also a quick start item of YYtunes on YY.

YY's promotion of YYtunes gives the app its core values and Slogan: connecting the world with music.

This slogan is only ten words, but it fully demonstrates the pattern of YYtunes, this is not a simple music player, this is a music world that can connect the whole world! It is a new product that can subvert the field of online music!

YY in the world's hundreds of millions of users, more than 50 million people in the first time to download and experience YYtunes, in their eyes, Makino technology has always been a subversive enterprise, it will always throw a stunned good product to the world, even if it is a music software, YY users and fans can't wait to see, Makino technology will play a music software what kind of flowers.

In order to ensure that users have enough opportunities to learn about this software, YYtunes provides free online trial services around the world in the first month of its launch, Li Mu is free for this month, Li Mu did not use the strength of the platform to force the record company to cooperate, but paid millions of dollars in additional copyright subsidies to all the signed record companies.

When users download and open YYtunes, they seem to have discovered a new continent, in their Internet career, they have never seen such a beautiful product interface, YYtunes's home page, in the form of irregular square modules combined with each other, respectively display different singers, albums, topics, and music styles, there are 1:1 and 2:2 squares to display albums, there are 3:1 widths and heights of the carousel Banner to display popular singers and topics, and there are widths and heights 1:2 vertical display shows popular singers and topics, although there are many shapes, but the splicing is not messy at all.

This design style is a fusion of the later iTunes and indos10 start menu features, focusing on modular picture display slots, most of the display area is given to pictures, only a few are left for text, brilliant colors and visual effects, so that everyone's eyes shine.

Jobs never dreamed that half of the design elements used in Makino's super cool and futuristic product page would come from Apple many years later.

All the art designers in the Internet industry, after seeing such a page design, feel ashamed, this feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later, in front of the current car designer, which brings not only the impact of visual effects to the current car designer, but also the sense of generational separation between the design language and the design concept, for technical personnel, they are most afraid of not the gap, but the generation difference.

For users, YYtunes brings them a surprise far more than just the advanced design language, when they log in with the YY number, YYtunes immediately pops up a tag library with a gentle design overlay, this tag library is divided by music style, roughly divided into: pop, classical, electronic, rock, rap, British, jazz, country, blues and other 10 categories, users only need to click on their favorite music style and then click OK.

In addition to the tag option, users can also click skip directly, and the "skip" option of YYtunes is very eye-catching, which minimizes the confusion caused by "tagging" to users.

Due to the friendly interface design, the proportion of users tagging is very high, more than 90% of users, after logging in, according to their own music preferences, the tag selection, and when they have selected the tag, and then click OK, YYtunes gave them a huge surprise.

In the background logic of YYtunes, users who have tagged it, as long as they click OK, the home page of the software will be reset immediately visible to the naked eye, and the visual effect of this reset is: the original screen of all modules is blurred from left to right, and then a white light will "wash off" the blurred picture, followed by a new home page after resetting.

The new homepage does not change the layout of the module itself, but it does completely modify the content in the module, and the logic of the changes is based on the user's own tags and their language version.

If an American user using the English version selects the three categories of pop, rock and blues, then the backstage will immediately tune out the hottest singers, albums and singles in the English field in the three fields of pop, rock and blues, and occupy 60% of the display space;

The other 40% of the placements are used to display the content that YYtunes officially wants to promote, 10% is used to display non-English pop, rock, and blues singers and songs, 10% is used to display the most popular singers and songs in categories that other users have not selected, and 10% is used to display friend updates.

Since YYtunes has just been launched, the friend feed will not show what the user's friends or the people he follows are listening to, but will call up his friends list and display it in a carousel: Your friend XX has also joined YYtunes.

Generally speaking, YYtunes will generate a unique homepage for him according to the attributes defined by the user himself after the user selects the tag, which is really friendly to the user and greatly exceeds expectations, and there has never been a software that can be like YYtunes, so "habitual" to the user.

In addition to the homepage, YYtunes also has four secondary pages, which are the category page, the ranking page, the personal page, and the dynamic page.

In the category page, users can explore their favorite music genres step by step according to the ten major music genres, for example, if a listener likes "death metal", enter the [Rock] category in the category interface, then enter [Heavy Rock] and then select [Death Metal] to view the singers under the [Death Metal] subcategory.

In the ranking page, there are a number of rankings set by YYtunes, namely: hot song list, new song list, popular singer list, single sales list, album sales list, best-selling singer list, etc., and the logic of the list is also very clear:

[Hot Song List] is the top 100 songs with the most plays per unit of time;

[New Song List] is the 100 songs with the most plays in the first month of its release;

[Popular Singer List] is the 100 singers with the most total playbacks in a unit time;

[Single Sales Chart] is the top 100 songs with the highest total paid downloads per unit of time;

[Album Sales List] is the top 100 albums with the best total paid downloads per unit of time;

[Best Selling Singer List] is the top 100 singers with the highest total sales per unit time;

All the lists are divided into: day, week, month, total of the four timeline selection, at the same time, you can also filter by region, and the statistical logic of the data is to deduplicate, that is, to remove duplicates, especially the list based on the number of plays, in order to prevent malicious brushing, every registered user, listen to a song within 24 hours, no matter how many times you listen to it, the list is calculated once;

Since it has just been launched, the list does not have enough data to support it, so in the first hour of the launch, each list displays: "Data collection, help your favorite singers (songs, albums) get on the list!"

On the profile page, the user's personal settings are displayed, including profile, favorite music, created playlists, recently played, purchased music, etc.;

In the activity page, according to the chronological order, the latest news of the singer that the user follows, the user's friends, and the latest news of other users who follow are displayed.

In terms of singers, if users follow Jay Chou, once Jay Chou releases a new single (album), or is about to hold a concert (fan meeting) in a certain place, the platform will push it to fans who follow him in the dynamics, in addition, YYtunes also specially reserved a personal account backstage for singers, and then they can release customized dynamic content in the background in person, so as to enhance the interaction with fans.

The friend system will directly read the user's YY friend list, where users can see the list of all their users who have joined YYtunes, if one of their friends follows Mo Wenwei, then his friends will see in the dynamic page: "XX followed the singer Mo Wenwei" such a message, if a friend likes or comments on a certain song, it will also prompt: "XX likes (comments) a singer's "XX" All dynamic reminders will be accompanied by hyperlinks, and users can directly click on them to enter the substance of the dynamic when they see the dynamic reminder.

YYtunes does not force users to disclose their behavior, but gives users the option to make their own privacy settings, users can choose to publish or not publish personal information, in future iterations, this feature will be gradually upgraded, for example, upgrade to users can choose to only announce to certain users, or only to some users, and then gradually upgrade to users can customize the friend group, to announce and not publish the group.

Li Mu has all considered these functions clearly when he was doing product design, but many follow-up more and more humanized product designs, he did not arrange them to be reflected in the first generation version, but retained a large number of follow-up refinements and upgrade functions, ready to slowly squeeze them to users like toothpaste, on the one hand, to keep users fresh at all times. To ensure that every iteration can surprise users, on the other hand, it is also to ensure the gap with competing products, once there are competing products to catch up, you can come up with an upgraded version to widen the gap, so that competing products can never catch up.

In addition, in the most critical playback interface, in addition to ensuring that the function options are eye-catching and refreshing, Li Mu also made some careful thoughts.

In the first generation of YYtunes, the lyrics display function has been integrated, only a small number of songs have lyrics in the initial version, and most of the songs without lyrics are also provided with the opportunity for users to upload lyrics, if the lyrics uploaded by the user pass the review, when the lyrics are displayed, the user will be thanked by name, and a hyperlink will be provided, so that other users can follow the user directly.

In the playback interface, Li Mu also added the sharing function, but this sharing is limited to the sharing between YY users and YY users, for example, user A can share a song with his friend B, and B will directly receive a YY message from A, prompting him: I found a good song on YYtunes, recommend it to you, user B can directly click in the YY dialog box, you can play it directly.

These functions are very basic functions in the QQ ecology of later generations, but, at present, every function is like a nuclear bomb, shocking all users and Internet practitioners, it makes all users amazed, delighted, but also makes all practitioners painful, desperate, if YYtunes design language and today's Internet design language has a generation difference, then the greater generation difference, lies in its powerful and perfect product concept!

When friends were still using millet and rifles to form guerrillas, Li Mu had already taken root in the modern military layout of the trinity of the sea, land and air, and even hatched an aircraft carrier battle group with YY as the core.

Now, the launch of YYtunes means that this aircraft carrier battle group with YY as the core has launched a powerful frigate!